Daily discount companies like HomeRun.com constitute a growing niche in today’s economy. Starting in San Francisco, HomeRun.com now operates in more than 30 cities, including Washington, D.C., Portland, Seattle, San Diego, Atlanta, Boston, New York, Chicago, San Jose, Tampa, San Antonio, St. Louis, Minneapolis, Austin, Nashville, Charlotte, and Miami. As its popularity increases, HomeRun.com plans to expand to other metropolitan areas as well. As an emerging player in the daily-discount market, HomeRun.com has caught the attention of major news organizations, including ABC, CBS News, San Francisco magazine, PC World, CNN, The New York Times, Venture Beat, and CNNMoney.com. Consumers often wonder how sites like HomeRun.com succeed in offering such deep discounts to their members. According to the HomeRun.com website, the process need not be complicated. Members receive one major deal a day in their market. If a sufficient number of members purchase the offer, the deal goes live. If someone purchases a deal from HomeRun.com that fails to attract enough buyers, no money is lost. The offer simply runs again another day. HomeRun.com offers discounts based on this volume-buying principle. HomeRun.com offers an additional benefit to its members in the form of buyer protection. HomeRun.com does not keep private information on its servers. Instead, payment security is handled by Authorize.net and TrustWave, two of the leading providers of this service today. Every market varies, depending on the preferences of the local population. HomeRun.com customers may find offers from salons, personal trainers, spas, and restaurants. Members who succeed in finding and sharing discounts earn points toward more deals. In addition to the main daily deal, HomeRun.com includes other discounts such as City Samplers and Daily Steal deals.