PopuTrust is focused on becoming the leading source of information about People. A name search is often a precursor to a business meeting, a romantic date, a landlord/tenant relationship, application screening, contractor vetting, or a nanny background check. Billions of searches from the web per day and increasingly from from mobile devices. Currently, big data firms are selling this data to the highest bidder…soon…as awareness of this practice grows…individuals will want to own, control, and sell their personal data back to these same marketers. PopuTrust is where individuals go to take back control of their online identity and sensitive personal data. PopuTrust is not a consumer reporting agency as defined by the FCRA in the United States (Fair Credit Reporting Act) and can not be used to determine eligibility for employment, housing, insurance, credit, or other purposes protected by FCRA.