Brisque

Which one are you? 🧐 .... #founders #techstartup #CreatewithPurpose #DuseauandCo

Here's a tip! When describing the benefits of your product, be specific. How would you make this brand message more straightforward to understand the benefits? There are no wrong answers. Would you like a free brand message review? Check it out here: https://lnkd.in/e-mKXa9T Be unapologetically human with your marketing, Brisque ....... #copywriting #copywritingtips #saasmarketing

Let the record show that we love the robots! 🤖 💙 (We are stating this for future reference when they come for our jobs 😬). Speaking of jobs, it's important to note that we would love to outsource all our writing tasks to an Artificial Intelligence text generator. The problem is, for those of us looking for content that connects, we can tell: 🥹 ❌ When you haven't added your voice. ❌ When the post doesn't have any real-life experience. ❌ More importantly, we can tell when there's no empathy. Empathetic marketing is one of the most powerful ways to connect with your audience. Empathy comes from showing you understand and allowing your audience in. So, for this week's marketing dos and don'ts: Don't forget to edit your AI-generated content to add your unique spin. Here's a question: How are you using AI in your marketing? I share my thoughts on how to use AI effectively in your content writing in this blog post: https://lnkd.in/dzHikGXr Are you unsure of the next steps for your content marketing? Get my marketing fix review here: https://lnkd.in/ewR56Bgd As usual,  Be unapologetically human with your marketing, Hellen Oti ..... #ai #startupmarketing #smb

⚠️ Remember! ⚠️ Your startup journey is a marathon, not a sprint. 👉🏾 Here's why you shouldn't forget to pace yourself: Having highly aggressive sales goals while trying to figure out how your market responds to your product initially can lead to a lot of frustration and cause you to throw in the towel instead of watching for useful pivots. In the early stages, it helps to think of your sales goals as meaningful milestones instead of sales numbers. Here's an example: ✅ Milestone 1: Get 30 customers in our chosen target industry to try our product. ✅ Milestone 2: Incorporate feedback from our new customers into a new version of the product. ✅ Milestone 3: Create a standard sales process based on what worked for initial customers. ...and then keep adding on and keep going. Once you have a standard sales and marketing process in place, you are now ready to set those race-to-the-top goals! Keep going! 🙌🏾 Be unapologetically human with your marketing, Hellen Oti, Brisque #startups #startupmarketing #founders #salesgoals