Let's rewind to 2022 when we launched the BOSS! Up Challenge in collaboration with TV and YouTube personalities for Lenny's and Larry's. Together, we created an unforgettable obstacle course in Castaic, Calif., aiming to amplify brand recognition for The BOSS! Cookie and The BOSS! Immunity Bar. Featuring top-tier branding, dynamic course elements, and exclusive team swag, this event was a success. Key highlights include: 🔹3.1M Instagram Total Potential Reach 🔹2M TikTok Total Potential Reach 🔹1.6M YouTube Total Potential Reach 🔹77 Pieces of Content 🔹3 paid partners Explore the complete case study: https://lnkd.in/gpDQADsJ
Konnect Agency
Public Relations and Communications Services
Los Angeles, CA 9,441 followers
Strategy | PR | Creative | Web Design & Development | Advertising | Social Media | Influencer | Email & SMS | Events
About us
We’re Konnect, a full-service PR and Digital Marketing agency with offices in Los Angeles, Denver, Chicago, and New York City. We are constantly innovating in an evolving digital landscape. But it’s our people that set us apart—a dynamic, nimble team of strategists, creators and amplifiers who thrive on solving big challenges. Welcome to Konnect. Let's do something great.
- Website
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http://www.konnectagency.com
External link for Konnect Agency
- Industry
- Public Relations and Communications Services
- Company size
- 51-200 employees
- Headquarters
- Los Angeles, CA
- Type
- Privately Held
- Founded
- 2009
- Specialties
- Public Relations, Brand Strategy, Branding & Messaging, Content Creation, Motion Graphic Design, Photography, Video Production, Digital Strategy, Web & App Development, eCommerce Experiences, UX/UI Design, Paid Social, Paid Search, Email & SMS Marketing, Social Media, Content Strategy, Influencer Marketing, Event Planning, Custom Mailers, and Brand & Product Launches
Locations
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Primary
888 S. Figueroa St.
Suite 1000
Los Angeles, CA 90017, US
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115 E 23rd St
Office 424
New York, NY 10010, US
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66 S Logan St
Denver, Colorado 80209, US
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20 N. Wacker Dr.
Suite 1000, Office 1082
Chicago, IL 60606, US
Employees at Konnect Agency
Updates
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TEAM PINK is back from #ExpoWest and ready to share all the juicy trends spotted on the expo floor! From alcohol-free beverages to the sweet taste of dates, check out what trends your favorite food and beverage companies are hopping on in 2024. https://bit.ly/495jERB #KonnectAgency #PRAgency #Marketing #ExpoWest
Top Trends From Expo West 2024 | Konnect Agency
https://www.konnectagency.com
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Konnect Agency is off to Orlando! We're gearing up for the Global Pet Expo March 20-22. Ready to mingle, network, and explore the latest in the pet world. See you there! #GlobalPetExpo #Networking #PetIndustry
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Konnect Agency reposted this
Last week marked yet another memorable Expo West! We saw clients and friends - discussed all the trends, made some new acquaintances and wore enough pink to last us at least till the summer! And if that wasn’t enough - we had a fun escalator to don more pink onto! While in pink - we found out that our Country Archer Provisions friends got in the ancestral “game”, and our friends at Milton's Craft Bakers launched new branding courtesy of Interact Boulder and we loved it! We had to stop and grab some waffles from Brazi Bites that went along great with the new poppi flavors - so we took some pics in both booths for good measure! Continued our eating and snacking extravaganza with a new SKU from Seven Sundays where we happened to run into our Startr Co. sisters! More pictures ensued! Ended the show with the most delicious fries and sweet potato fries from our Roots Farm Fresh friends (and a million other snacks and beverages not pictured here!) And just like that … another Expo has come and gone - and our Konnect Agency team is already off to new cities and shows - stay tuned for more! #agency #team #expowest #fun #clients #friends #naturalproducts #pr #marketing #marketingagency #konnect
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Konnect Agency reposted this
Have you caught the pink Konnect Agency crew at #expowest2024?! After 15 years in the CPG biz, we showed up in a BIG way - including your escalator commute to the show.
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Celebrating Tara's decade of dedication and leadership at Konnect Agency! As VP of Operations, Tara drives our success with unmatched passion, transforming our organization and enhancing the employee experience. Here are quotes from the team that truly speak to Tara's impact: "Tara is relentless in her pursuit to make Konnect a better place through her commitment to best-in-class organization and processes, and finding new ways to make the employee experience better. She's in a league of her own!"- Emma "Tara IS Konnect and her impact is felt in every corner of the company and its achievements. I can’t wait to see where she helps take us in her next 10 years."- Shelby "Tara truly is the backbone of our agency. She leads Konnect with passion, integrity, and grace. During her tenure she has contributed so much to help grow the agency and always keeps us organized and on track. We are so lucky!"-Becca
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Happy International Women’s Day! Today, we're celebrating the incredible women who drive our success at Konnect Agency. Their passion, dedication, and spirit fuel our hustle every single day, propelling us towards our goals. Together, we uplift each other, inspire greatness, and prove that with strong women by our side, there's no limit to what we can achieve! 💪 #WomensDay #InternationalWomensDay
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Congratulations to Tara on celebrating a decade of unparalleled dedication and drive at Konnect Agency! In her role as VP of Operations, Tara's is an invaluable asset to our team and has been instrumental in shaping the growth and success of Konnect Agency. When we look back at the past decade and see how far we have come, so much of it is due to Tara’s steady leadership. Her influence is felt across the board, and her dedication knows no bounds. Cheers to Tara's continued impact and leadership! #KonnectAgency #PRAgency #Marketing
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The final countdown is ON! Catch us in Anaheim at the 2024 Natural Products Expo West. We're looking forward to discovering the latest innovations in natural food and connecting with industry leaders. If you'll be there, let us know—we'd love to visit your booth! #PublicRelations #DigitalMarketing #Anaheim #ExpoWest #NaturalProducts
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Do you know what makes an influencer marketing campaign authentic? Check out our CEO’s, Sabina Gault cheat sheet for spotting authentic vs. inauthentic influencer marketing.
What makes an influencer marketing campaign 𝙖𝙪𝙩𝙝𝙚𝙣𝙩𝙞𝙘? Came across a mom-of-4 promoting a baby brand on Instagram, recently. Nothing inherently wrong with that. Except… all of her children were grown up. It raised all sorts of questions: How could she relate to the target audience – parents of infants? Was she sincere in her promotion? Had she used the product? Or even tried it? It’s not an isolated case. I see plenty of examples of inauthentic influencer marketing: 🔸 In 2014, Cristiano Ronaldo partnered with Japanese brand, Facial Fitness Pao, to promote a mouth-exercising device. It left fans asking “Why?” → inauthentic 🔸 When British influencers Dan and Phil took part in Oreo’s Lick Race, they failed to disclose the paid partnership. The damage was done and the video removed → inauthentic 🔸 In 2016, Naomi Campbell took to Instagram to show off a brand-new pair of Adidas shoes, with one tiny oversight. She forgot to read and amend the caption, leaving no doubt that her content had been scripted for her → inauthentic But for every influencer marketing fail, there is a tonne of authentic examples like Sprite’s #WannaSprite campaign. What I love: ✅ The dynamic of LeBron James and Lil Yachty is spot on for Sprite’s youthful target audience ✅ Stays true to Sprite’s brand voice and story ✅ Hilariously tongue-in-cheek Just watch the ad once and you’ll understand why the video went viral → https://lnkd.in/gyhzHG6B I can’t stress the importance of authenticity enough. Without it, brand messaging rings hollow, trust is eroded, and consumers become disengaged. That’s why I created this chart, so you can see at a glance what authentic vs. inauthentic influencer marketing looks like. Download for later – it’s an ideal memory prompt and checklist. Found my chart valuable? Don’t keep it to yourself – feel free to share with your network. Got some great examples of authentic marketing? Or witnessed an epic fail? Leave me a comment – I’m always learning 👇 #influencermarketing #strategy #advertisingandmarketing Ready to build your brand’s story? At Konnect, we develop authentic partnerships between brands and influential creators to tell your story. Find out more → DM me or email us at: info@konnectagency.com