DeSantis Breindel

Another exciting rebrand to announce! It was incredible to collaborate with the sharp visionary thinkers at R1 RCM, especially Sarah Arvin, Christine Rudella, Patrick O., Chloe Konstant, Lashana Jackson, Tori Woods Ballantine, Amanda Elmore, Samantha Armstrong and Shelly Tom. As a leader in revenue cycle management, R1’s bold mission is to make healthcare work better for all. We’re so proud to have built them an inspiring new brand to match—creating their new visual identity, messaging and website. We even got to partner on reimagining R1’s employer brand, creating the visuals and messages to rally one powerfully diverse global team. We wish R1 all the best as they leap forward! Explore more of the work here: https://www.r1rcm.com #rebrand #brandstrategy #B2Bbranding 

We couldn't be prouder of our recent branding work for Precision AQ! All gratitude to our client partners Doug Fulling, Carolyn Morgan, Christy Dempster, MBA, CCXP Tiffany Jade Weil and Linda Azhari for their tirelessly generous collaboration. It was a pleasure to partner on this comprehensive rebrand—developing Precision AQ's new name, building the brand platform, shaping the visual identity and creating the new website. Explore the work here: https://lnkd.in/e3VpgdKE #rebrand #brandstrategy #B2Bbranding #digitalexperience

Meet Lauren Daukaus and Junpei Taguchi, the newest members of our growing brand strategy group! Junpei's backgrounds spans data and analytics and brand/social strategy, while Lauren comes with rich experience in language strategy. Both have already made themselves invaluable to our clients and culture. Read more about Junpei and Lauren (and their new roles) here: https://lnkd.in/e-Eururv #newhire #brandstrategy #b2b #b2bbranding

As B2B experts, why are we inspired by a toy brand? Because the strategy behind Lego’s recent brand architecture update is far from child’s play. Building on its most iconic offering, the humble brick, Lego unified a rich portfolio of digital and physical products by following guidelines we’d recommend to almost any client: “design for the audience, build from the system-in-play, tell stories…and keep it simple.” Learn more about Lego’s fun, smart brand update here: https://lnkd.in/ezd6_7Aa #brandstrategy #b2bbranding

Hospitals are merging, consolidating and making huge investments. What can help them tell a clear story about what it all means for patient care? Brand. New business models and systems are only as exciting to hospital stakeholders as the better experiences they enable. By leveraging brand, these complex businesses can help everyone from physician groups to patients understand how each change will benefit them. And that’s a prescription for profit. Learn more about how we help hospitals leverage brand’s power to create value here: https://lnkd.in/eCfy3_KV

Influencer Marketing: it's not just for B2C anymore. Trusted industry experts with large followings can help build a brand no matter the market. Let this influence you. Per recent research cited in this piece, 40% of B2B companies partnering with on-brand influencers have “increased lead generation and sales outcomes." More brand credibility, more wins. Learn more about the power of influencers and how to find the right one for your B2B brand here: https://lnkd.in/g749bCAn #B2Bbranding #B2Bmarketing #influencermarketing #Branding

B2B brands know they’ll need to engage prospects many times to convert them into customers. But how, how often and most importantly: why? Per this savvy piece, it’s essential to “map out your customer journey,” identifying needs to meet in interactions that can be “value-packed.” Don’t just show up. Show how you help. Learn more about how to "focus on creating value" with every interaction here: https://lnkd.in/gDU5RXYX #B2Bbranding #brandstrategy

How do the strongest brands connect so deeply and meaningfully with their customers? By engaging them from a place of pure understanding. OneMain Financial came to us with a century-long tradition of supporting people with limited access to traditional lending, including credit cards. Together, we built a new credit card brand that didn't only address what customers needed, it conveyed—powerfully—that OneMain knows how they feel. Learn how we successfully embedded human understanding into this financial services brand here: https://lnkd.in/e3FpdqhA #B2Bbranding #brandstrategy

We're honored!🏅DesignRush is currently featuring our design work for Littler (of the Am Law 100) as one of “The Best Professional Services Print Designs.” This means a lot coming from DesignRush, known for celebrating design achievement while helping brands find the right partners. We couldn't be more grateful for the recognition—and the seamless client collaboration that made the work possible. See the designs and get DesignRush's take on what makes them a standout here: https://lnkd.in/eAS84FfX

Our team is so proud to be recognized as a Winner of Distinction in the REBRAND™ 100 Global Awards for our work with Travel + Leisure! 🏆 The REBRAND 100 Global Awards celebrate "effective brand transformations" from around the world. They recognize brand’s power to redefine a business and its future in the hearts and minds of every stakeholder. Explore our REBRAND Winner Showcase to see how we transformed an acquisition into a premium lifestyle ecosystem: https://bit.ly/49EN1vh #2024REBRAND100 #2024RB100 #Rebrand #Branding #Winner