By Against All Odds

07/26/2021 Depending on whom you talk to, streetwear has been around since the 1980s/90s. In the early 2000's, however, streetwear became exceedingly popular. This may have been due, in part, to the surprising influence skaters were having on pop culture.
The rise of streetwear and its influence was greatly contributed to by clothing brands like Stussy and Supreme. Dominating the scene across America, they were in their prime in the 2000s. Since then, however, streetwear's audience has broadened and continuously developed.
What teenage boys and skaters once claimed as their very own style is now the go-to outfit for everyone from musicians to models. While not consistently holding the top spot in the fashion industry, streetwear never really goes away. It may play second fiddle to another trend here and there, but it always bounces back. One reason could be, for everyone and anyone, it is an extremely viable outfit to put together.
Let's take a closer look at streetwear.
In the BeginningStyles that were hitting the streets in the 1980s are seen reflected in brands today. In recent years, they've gained a lot of momentum. Many of the biggest names in streetwear originated in California. This should come as no surprise since, when it comes to men's urban clothing, it's always been a hub.
Today, the streetwear market is so desirable that famous sport brands are tapping into it: Puma, Adidas, Nike, etc. The pioneers of street fashion, however, are still going strong. The top ones are Supreme, Bathing Ape, and Off-White. Despite their growing success, they have maintained their integrity.
Streetwear’s Biggest InfluencesDesigners like Raf Simmons and Virgil Abloh can thank brands like Stussy and Supreme for paving the way. The new designers are merging high fashion with streetwear, creating streetwear pieces and styles using luxurious materials for a premium product. Now, favoring casual yet premium streetwear, celebrities are dumping their usual glamorous attire. In fact, had it not been for the adoption of the look by celebrities, it may not be where it is today.
The Influence of Social MediaWhen it comes to what's popular and trendy, major influencers include models and social media. Once designer streetwear was seen on models like Kendall Jenner and Bella Hadid, it was automatically cool. If it's shown on Facebook (and other social media sites) – it must be awesome!
What's to Come?Face it – designer streetwear isn't going away anytime soon, regardless of how constantly changing the fashion industry is with new trends and styles coming and going every minute. With good quality clothing and clever marketing tricks, streetwear and the availability of it is not likely to die out. Around every new release, there is still a lot of buzz. Amazing new collections are being collaborated on and created every day by both existing brands and new brands.
With the popularity of streetwear showing no decline – and, in fact, showing positive signs of growth – it's crucial to know where the best place to expand your wardrobe can be found. Here it is…
Where to Shop for the Best StreetwearStarting at the socks and shoes on your feet, to your underwear, to the hat on top of your head – you can find everything you need in streetwear at Against All Odds. Consider us your one-stop-shop for all things streetwear. Check out our impressive inventory today!

Against All Odds

Against All Odds represents street, urban, hip hop, and modern trends of today's young adult fashion. Established in 1995, Against All Odds has worked toward a diverse assortment of merchandise to embody streetwear vibes in the fashion industry. With an extensive mix of young men’s and women’s m…

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