5470 Kietzke Lane, Suite 300,, Reno, Nevada, 89511, United States
Established June 1990
BiOptimizers started in 2004. Wade and Matt had been friends for years and bonded over their passion for health and fitness. They were both some of the top personal trainers at World’s Gym downtown Vancouver.
Matt Gallant was also a successful online entrepreneur and he felt that Wade Lightheart was very marketable due to his unique credentials and story. Wade was a 3X natural bodybuilding champion and did it as a vegetarian.
So, they launched their first product together in January of 2004 called “Freaky Big Naturally”. It was an instant hit amongst bodybuilders.
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