By DNA Imagery
12/02/2015
Storygize came to DNA Imagery looking to build a single
scrolling marketing website to showcase their native ad platform. The website was to inform potential customers
of Stroygize’s unique value proposition and drive traffic to their contact form
to sign up potential beta users of their new platform. Integration with their backend via a front
facing login page allows users to bridge between the marketing website and
Storygize’s product.
With nearly 50% of internet traffic coming from mobile
sources it was imperative that the web site not only look great on desktops,
but tablets and mobile phones as well.
We created 4 different responsive break points to ensure that the Storygize
website would look & perform spectacular on any device screen size
regardless of make or manufacture.
In regards to the design Storygize was looking for ways to incorporate
colors & shapes from their brand guide throughout the web site. We honed in on orange as the primary call to
action as orange grabs attention without screaming & denotes friendliness,
enthusiasm, and social interaction. We integrated the circles from their logo by
making oversized bullet points & wrapping icons within circles as well to
keep Storygize branding throughout the entirety of the website.
Native ad platforms are inherently complex products, but
Storygize needed a way to convey their product to uninformed consumers with
simplicity and ease. After a consultation,
we were able to understand their product and simplify it visually in the form of
an inforgraphic that shows a potential users path when using Storygize’s
product.
The website is built on a custom wordpress theme keeping in
mind that Storygize would soon expand their business and online presence. Therefore, the framework is ready to be
scaled to Storygize’s needs when necessary.
Behind the scenes we integrated several proprietary plugins as well as
common tools such as google analytics & mailchimp to aid the web
administrator.
If you are looking for a professional web site designer in
the Santa Barbara area do not hesitate to contact us for a free quote today and
see what DNA can accomplish for you & your business.
Website: http://www.dnaimagery.com
Email: dna@dnaimagery.com
Phone: 805-680-4931

DNA is a creative agency that has been in business for over 10 years working with established companies & startups. We specialize in mobile product development and UI/UX design for web and mobile applications. We also have a full photography & video production wing in house for all of yo…
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