03/03/2022 In the past 2 years, we have seen a massive shift in businesses towards digital or online due to the pandemic. As we look ahead to 2022 and years to come, it is obvious that the way digital marketing works are bound to change a lot as well.
With each coming year, digital marketers have to juggle with Google and other search engines to adapt to new roles to get aligned with the fast-changing pace in SEO. Similarly, with paid ads and social media, it is about getting disciplined with evolving regulations and emerging social channels.
Face officially changed its name to Meta and modern digital advertising is being challenged by privacy concerns. As a leading digital agency in Philadelphia, we wanted to bring out some important points to consider to steer the course into future opportunities and potential issues.
We asked several marketing experts about their take on this, and what are the key strategies they’re considering this year to extend reach, boost awareness and maximize revenue. Let us hear what the experts have to say.
Founder of Exploding Topics
The omnichannel approach is automation’s soul mate. They require and complement one another, resulting in a superior e-commerce experience for both buyers and merchants. To sell on marketplaces, stick to the tried-and-true method of investigating buying trends as well as consumer needs, concerns, and priorities, which are changing faster than ever in 2022.
You can make all of your channels – including marketplaces – into a single purchasing experience by offering consistent information across all of your sales channels, high-quality visual materials, and a consistent brand image. It’s also crucial to give them a method to transfer across channels: from online ads to the marketplace, from social media to your virtual store, and so on. We gained up to 166% more attention from the user with an omnichannel approach than with a single-channel sales approach.
Valerie Fischer
Founder and Co-owner, The Conversion Engine
Marketing is about empathy rather than tactics: This may sound more like motivational advice than a marketing one, but I think that it is ever more important for marketers and entrepreneurs to find the Why in their businesses. It requires inner brain-work more than anything. Technology is so dynamic right now that whatever skill or tactic you learn will immediately be replaced by a new one in a month’s time. When the Purpose, Values, and Characters are clear, everything else falls into place. Branding, messaging, marketing. When you follow your Why, your tribe will follow you.
Marketing campaigns should be more intentional in reaching your audience, creating rapport, empathizing, and building relationships. Imagine stories that are more streamlined and relatable. Selling to the limbic system more than the prefrontal cortex with emotions you evoke in marketing strategies will prove to be beneficial for everyone this coming year.
Because truly, marketing is more about empathy rather than tactics.
Digital Agency in Philadelphia: Dignitas Digital is a leading 360-degree digital agency in Philadelphia that provides customized and scalable digital and technology solutions to its clients globally…