By Fusion Marketing

07/31/2017 Can you imagine 3 logos in your mind? Now, jot them down on paper. Why did you select those logos? What qualities make them terrific in your viewpoint? A fantastic logo design makes a business remarkable. It helps to communicate the business's identity utilizing visual components, colors and font styles. A terrific logo is appealing and easy to keep in mind. A great logo design is so much more than a photo or design!


Uniqueness
Do not simulate other business and their branding. Be a leader within your market. Take time to put together a list of the "sensations" that you desire your brand to produce. You can use this list to assist develop your special and memorable logo.


Color
The color of your logo not only can, but will make a difference on how the public perceives and relates to your company. Fast-food ended up being popular in the 1940's due to the quick food they were able to offer guests. It's no coincidence that the most effective fast-food joints used high contrasting brilliant reds, yellows and oranges. A glimpse at color theory and marketing research reveals that bright colors encourage diners to eat rapidly and leave.


Font
Everyone has their own taste and style but you have to remember that you are not your brand. From bold and rugged fonts to feminine curvy options-- we all have an individual favorite. If you own a wedding planning company, you must prevent square, bulky lettering. Alternatively, if you are starting up an all boys outreach program-- prevent pretty, flowing lettering, even though it's personally your favorite design.


Simplicity
Your logo ought to have a compilation of aspects that can be easily drawn from memory. For instance, somebody with hardly any creative talent can draw the Nike Swoosh or the iPhone's Apple logo design. Our guideline is that a logo must likewise be recognizable at 0.25" (1/4 of an inch or the size of a dime).


Memorable
Your logo should "speak" about your company. The next time a prospective client requires your service or product, they'll choose you just because they recognize your brand.


Taglines
Tagline? What's that? A tagline is a company's saying or mantra (McDonalds-- I'm Lovin' It!). This vital part of a company's image must never be part of a logo. The size of a tagline is very small and unreadable at small sizes. It is OK to place your tagline with your logo design whenever possible, simply treat them as two different aspects-- not one.


My name is John Hofmann and I am a project manager for Fusion Marketing, a Guerrilla Marketing Firm located in Eastpointe, MI. I oversee many unique projects working at Fusion-- corporate branding and re-branding utilizing graphic design & other marketing tools being some of my most favorite. Thanks for reading-- I hope you have a better understanding of what makes a great logo.


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