02/03/2015
Today the Insurance Industry is in a state of constant
flux. Regulations, the economy, and societal expectations evolve the Client’s
needs and wants so that nothing is ever constant. It is the duty of the Broker
to remain up to speed so as to properly serve their Client. To achieve this
goal, all effective insurance Brokers share some of the following core
qualities in one way or another.
People Skills:
First
and foremost, in order to become an effective Broker one must be good with
people. Brokers, who listen carefully to what their Clients say, will earn
their respect and confidence. Listening to the Client helps you to empathize
with them on a deeper level, allowing you to
discern what they really want or need. Keep in mind that
most successful Brokers feel that those who are willing to put the needs of the
Clients before their own will be more successful. So if that means suggesting a
product with a lower commission, do it. In the end, a happy Client will always
come back.
Knowledge:
When dealing
with a Client, one of the first things they wonder is if they can trust you. Part of garnering
that trust, is presenting to them that you know what you’re talking about. A
good Broker will offer their Client a clear and concise explanation of the
products and services that are available to them.
In order to do
this, the agent must be able to understand the tax and legal aspects of the
product he/she sells. To further their knowledge as well as earn credentials
most successful Brokers go on to earn certifications in financial planning and
counseling.
Set Goals:
There
is a saying, Rome wasn’t built in a day, and neither will your career.
Successful
Brokers didn’t become what they are by winging everything.
To achieve success, they set goals to help them continually advance their
business. Start small, and grow from there. Set weekly, monthly, and yearly
goals. To get you started here are some examples:
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