Launched in 2007, King Ryan Events, Inc. has grown to become a leading producer of nightlife activities, concerts, fundraisers, and other live promotions. Based in the greater Los Angeles area, the company has built a client list that includes the likes of MTV, Playboy, VH1, and Maxim magazine. Today, King Ryan Events encompasses many promotional areas, but stands apart from its contemporaries due to its success showcasing undiscovered musical artists from a range of genres.

King Ryan Events regularly offers unknown hip-hop musicians and rappers the opportunity to display their talents through its musical series Urban Kings. In venues across the United States, artists perform before a panel of judges who represent some of the country’s top music labels, including Sony Music Entertainment, Atlantic Records, Universal Music Group, Def Jam Recordings, Aftermath Entertainment, and Roc Nation. At the evening’s conclusion, the winner is crowned the best rap artist, and later competes in the national event Best of the Best Urban Kings. Since December of 2009, four contestants have been signed by record labels after performing at an Urban Kings competition.

Similarly, King Ryan Events extends exposure to rock, pop, and R&B artists through iShowcase Music. Like its Urban Kings event, iShowcase Music provides unsigned artists with the opportunity to perform before industry executives. Moreover, all events feature a red carpet press area, supplying up-and-coming talent with the chance to generate publicity and high-quality stills for their media kits. Since establishing the series in 2008, King Ryan Events has staged showcases in many major cities in the U.S., including New York, Dallas, Nashville, Chicago, Los Angeles, and San Francisco.