Magic Hour is an AI video and image creation platform built for people who want to generate, edit, and remix visual content quickly - without needing professional video editing or VFX skills. It combines a growing suite of AI-powered tools (web app + developer API) into a single, practical workflow: upload a photo or video, choose a transformation (or chain multiple ones), and export a finished asset you can post, ship in a campaign, or integrate into a product. At its core, Magic Hour is optimized for video manipulation and creative iteration. Instead of only generating new content from scratch, Magic Hour helps users transform existing media - swapping faces, changing outfits, re-styling footage, generating talking photos, or producing stylized variations that feel fresh and personalized. This focus comes from a simple insight: many users get more value from editing and remixing what they already have than from starting with a blank prompt. What Magic Hour helps you do Magic Hour is designed to support three common jobs-to-be-done: Creators and social teams: Turn everyday photos and clips into high-performing content formats (reactions, memes, short-form edits, stylized versions, character swaps, talking photos, GIFs). Marketers and growth teams: Produce product visuals and ad creatives faster - including quick iterations, variations for testing, and attention-grabbing formats. Developers and agencies: Use the API to embed media transformations directly into apps, workflows, kiosks, or high-throughput content pipelines. Core capabilities (examples) Magic Hour typically supports workflows like: Face swap (photo, video, GIF) for entertainment content, personalization, and creative edits Lip sync and talking-photo style outputs for character-driven content and lightweight “video from image + audio” use cases Image-to-video and video-to-video transformations for style changes, cinematic looks, and creative remixes AI image generation and editing for fast iteration on concepts, thumbnails, and visuals Practical utilities such as background removal, upscaling/enhancement, and format-friendly exports (e.g., social-ready assets).