Ready to Launch Research (Formerly Lotus Research LLC) is a Los Angeles based boutique research firm. It specializes in qualitative research, with a focus on ethnography, digital, and in-person focus groups. It was founded with a vision of bringing together age-old anthropological frameworks with cutting edge digital research tools. Ready to Launch Research designs and moderates online communities, bulletin boards and chat focus groups. Using a variety of webcam platforms, moderators are conversant in online focus groups and IDIs. Agile approaches include quick turn studies—recruit to report—in 7 business days. Ready to Launch moderators conduct research with a wide variety of populations: consumers, patients, physicians, voters, and stakeholders. They conduct studies that range from consumer goods, to tourism, user experience (UX), healthcare, pharmaceutical, media, television, advertising, beauty, technology, leisure, banking, insurance, politics, smart home technology, infant care, and non-profit organizations. Analysis tools include linguistic, semiotic, ethnographic, and data coding. Ready to Launch offers full service research solutions for US and global clients.