Story Time Salsa is a small-batch artisan salsa company proudly crafted in the United States, specializing in authentic, handmade salsas featuring rare San Marzano tomatoes. The company was founded by Mike Roberson, a career aviator and world traveler who transformed his passion for global cuisine into what he calls "simply the best salsa on the planet."

Founder Profile

Mike Roberson brings a unique perspective to the culinary world, shaped by 45 years as a professional pilot flying destinations across nearly every continent. His extensive career in national defense, civilian aviation, and commercial airline piloting exposed him to diverse cultures, people, and cuisines from around the globe. As a self-described foodie with a lifelong passion for tomatoes, Mike discovered the exceptional quality of San Marzano tomatoes during his vast journeys abroad, which became the cornerstone ingredient of his salsa recipes.

Based in Florida, Mike spent twenty years perfecting his salsa recipe, starting from an old family formula and incorporating inspiration from the finest salsas he sampled during his worldwide travels. What began as a beloved staple at family gatherings evolved into a commercial venture when friends and relatives repeatedly requested special batches of his exceptional salsa.

Product Philosophy

Story Time Salsa embodies a commitment to authenticity and quality that reflects Mike's uncompromising standards. Each jar is crafted with heart, inspired by homestyle cooking and served with bold, authentic freshness.

Founder: Mike Roberson (Florida-based pilot and foodie)

Specialty: Small-batch artisan salsa featuring rare San Marzano tomatoes discovered during his worldwide travels

The synthesis covers the founder's unique background as a 45-year aviation career professional who traveled to nearly every continent, his passion for tomatoes and global cuisine, the company's commitment to all-natural ingredients (no preservatives, no high fructose corn syrup, no added sugar), and their distinctive storytelling brand identity where each label features the beginning of a story inspired by Mike's adventures.