SwagCycle is a startup focused on responsibly managing the lifecycle of branded merchandise. When companies rebrand or get acquired, many often dispose of their obsolete branded merchandise. Leveraging our proprietary network of partners, we make this problem go away by helping companies repurpose and recycle unwanted branded items in a responsible, ethical, and affordable way.

SwagCycle is a proud portfolio company of Grossman Marketing Group, a fourth-generation marketing services firm with a deep history of corporate responsibility.

We’ve developed a simple and efficient 3-step process to address the issue of obsolete branded merchandise with companies:
(1) Assess the inventory of unwanted items;
(2) Confirm brand guidelines to determine if excess items can live on with charitable partners or should be recycled; and
(3) Match items with appropriate charities and/or recycling partners.

An important term to consider is landfill divergence. We want to ensure that items do not get thrown away, but instead, get repurposed or recycled responsibly.

The response from the charitable community has been wonderful. Some of our founding charitable partners include organizations like United Way, Jewish Big Brothers Big Sisters, Boys & Girls Clubs of Boston, and Dress for Success, among others.