09/25/2020 James
has always been a fan of the brand ‘Adidas’. His sister decides to surprise him
on his birthday with the Adidas sneakers he had been planning to buy. She
orders it from a popular online shopping platform. He is delighted when he
receives that expensive gift.
Within
a week, the excitement turns to disappointment. The brand new Adidas sneaker is
worn out. While discussing with her friends, his sister understands that it was
a counterfeit product. The sneaker has got nothing to do with the original
brand Adidas. It was just a fake version of the product.
This does not stop with mere accessories or electronic equipment. Some
counterfeit products can lead to life-threatening consequences. This can lead
to serious effects on brand reputation.
The statistics
provided on this subject are extremely shocking! The Global economy faces a
loss of $323 Billion due to counterfeit goods. More than 1 in 4 consumers have
reported purchasing fake products online unaware of its authenticity. US
Government Accountability Office reports that about 2 out of 5 products
purchased under famous brand names online were counterfeit.
https://wersel.io/blog/wersel-introduces-brand-analytics-techniques-save-counterfeit-products/
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Wersel Brand Analytics provide Anti-Fake & Brand Protection Services, we can help you understand how your brand is performing as per the industry norms. Brand Analytics Tools provides solutions for anti-counterfeiting, brand policing, memorable branding, self-service data ingestion, and prep…