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Amazon gets over 2.4 billion monthly visitors - but they don’t come to Amazon just to buy a product. They also use the platform to browse reviews, watch movies and TV shows, listen to music and podcasts, read books and play games, etc. It makes Amazon the perfect platform to run ads to touch base with customers at different stages of their journey. However, Amazon’s outstanding reach also makes it difficult to understand where to start building a full-funnel advertising strategy. Here we’ve broken down the process into five simple steps. ⭐Create a Retail-ready Product Listing The first step to establishing a full-funnel Amazon advertising strategy is to ensure that your product is retail-ready and properly optimized for conversions. This means your product listing should have an optimized title, bullet points, clear images, A+ content, and enough reviews and ratings to stand out from the competition. ⭐Map Keywords to Different Stages of the Customer Journey The next step is to identify keywords that shoppers are searching for to find your product and map them to the different stages of the customer journey. ⭐Create a Buyer’s Persona Since you’re creating a full-funnel advertising strategy, creating a buyer’s persona is more important to ensure you don’t spend the advertising budget on the wrong audience. An accurate buyer persona includes insights like: -Demographics: Age, gender, location, marital status, etc. -Psychographics: Lifestyle, interests, and values -Online presence: ⭐Reach Shoppers To Drive Conversion Once you optimize the listings, start building the bottom-of-the-funnel strategy to drive more purchases. Use remarketing strategy to bring audiences back to the product listing who have viewed your product but haven’t made a purchase. You can use Sponsored Display ads and the Amazon DSP for this strategy. ⭐Build Your Brand After setting up advertising for the consideration phase; it’s time to build your brand. Run Sponsored Brand Video ads on broad keywords related to your products to drive traffic to your Amazon storefront. Here’s a  great guide article for your reference that explores more about Full-Funnel Advertising: https://lnkd.in/gnDxDaQk Did you find our Amazon Full-Funnel Advertising 101 insightful? If so, leave a like👍 and follow📱us for more guides! #AmazonPPC #Advertising

In the previous post, we took a deep dive into what full-funnel marketing is and the basic components of a marketing funnel. But here’s the thing: Marketing funnels are straightforward, while customer journeys often follow more complex paths that may not move directly from awareness to consideration to conversion. Let’s understand this a simple example: Imagine you’re selling a gaming console product on Amazon called “Triggers.” You ran Sponsored Display ads on Twitch. A potential customer saw your ad on their laptop, liked it, and opened the product listing on their phone. But then someone called, and they got distracted. Two days later, when browsing through Amazon, the customer saw a Sponsored Product ad for the same product, visited the listing, read the reviews, and made a purchase. Now, you see here the customer's journey is not linear. When the customer uses the phone to check out the product while watching the ad on a laptop, they’re in the awareness and consideration stages at the same time. From this example, you can understand that while a marketing funnel helps you understand the ideal customer’s journey, in real life, two customers’ journeys are not exactly the same. A well-crafted Full-Funnel Advertising strategy lets you touch base with potential customers at all stages of their journey. If you focus excessively on Sponsored Product ads, you may limit your reach only to shoppers who are in the awareness or consideration stage. Or if you focus excessively on Sponsored Display ads, you may reach more shoppers but will miss the opportunity to engage with them in the consideration and conversion stage. It’s not easy to predict when the potential customer enters the funnel. However, a full-funnel advertising strategy enables you to engage with customers where they are. Here’s a  great guide article for your reference that explores more about Full-Funnel Advertising: https://lnkd.in/gnDxDaQk How to Create a Winning Full-Funnel Advertising Strategy for Amazon Sellers? Learn more in part 3 of our Full-Funnel Advertising series - Leave a like👍 and follow📱us! #AmazonPPC #Advertising

FACT: Shopping in this digital era is no longer linear. ♦68% of shoppers use smartphones to look at price comparisons. ♦59% of shoppers read product reviews while browsing products in-store.  ♦81% of shoppers go to offline stores to buy a product if it has a higher price online. With only 12% of online shopping orders resulting in a purchase, it’s clear that sellers need to up their game to grow their business. That’s where a full-funnel marketing strategy comes in. By tailoring marketing messages to the specific stage of the customer journey, you can build better brand experiences and nurture relationships with potential customers in the long term. Let’s take a look at different stages of the marketing funnel for Amazon Sellers. 1️⃣Awareness In this stage, customers have pain points but no idea about your brand or product. Your focus here should be to associate their pain points with your product through relatable and engaging content and build awareness. Let’s say a shopper searches for ‘shoes for men’, You can show them your product using a Sponsored Brand Video ad to grab their attention with a positive experience. 2️⃣Consideration This is the middle of the funnel. You have the customers’ attention at this stage, and they are actively seeking information to help solve their problems. Engaging with shoppers at this stage helps you drive consideration for your brand and products.  Shoppers would compare prices, reviews, and shipping options with other products. They may also want to learn more about your brand to make informed purchase decisions. 3️⃣Conversion This is the bottom of the marketing funnel. At this point, shoppers have already shown interest in your brand and products and are ready to purchase. Let’s say a shopper has clicked on your “running shoe” product but hasn’t made a purchase. You can retarget them with Amazon sponsored Display ads with a “Buy Now” or “Add to cart” CTA to make the purchasing process frictionless for shoppers and improve the conversion rate. Here’s a  great guide article for your reference that explores more about Full-Funnel Advertising: https://lnkd.in/gnDxDaQk Next, we explore decoding customer journeys & how to strategize your full-funnel marketing gameplan. Leave a like👍 and follow📱us - part 2 goes live tomorrow! #AmazonPPC #Advertising

Did you know that by 2025, a staggering amount of over 17 ZB of data will be generated globally? This influx of data presents exciting opportunities for E-Commerce brands. As the E-Commerce industry continues to flourish, brands are accumulating a wealth of data like never before. From analyzing customer behavior to understanding sales patterns, this valuable information plays a crucial role in making strategic decisions. However, managing this vast amount of data can quickly become overwhelming without a proper data warehousing solution. This is where data warehousing steps in. By utilizing data warehousing, E-Commerce brands gain deeper insights into customer behavior, including purchase history, browsing patterns, and preferences. Such knowledge empowers brands to create highly targeted marketing campaigns and deliver personalized customer experiences. Moreover, data warehousing enables E-Commerce brands to effectively track inventory and sales data, optimizing their supply chain and enhancing fulfillment processes. The result? Increased efficiency and reduced costs. By centralizing and organizing their data, brands gain the ability to make informed decisions that foster growth and elevate customer satisfaction. If you're an E-Commerce brand seeking to elevate your data analysis capabilities, consider implementing a reliable data warehousing solution like SellerApp. For instance, SellerApp's Data Warehousing solution ensures that your data is securely stored for as long as you need. We provide you with a comprehensive suite of services, including: ✔Market Intelligence ✔Product Analysis ✔Competitor Insights ✔Business Metrics Ready to take your data analysis to the next level? Schedule a demo with us today! ☎ Fix a Demo TODAY: https://lnkd.in/guAJTHwt #DataWarehousing #Brands #DataAnalytics

“Your store is not just a website; it's a symphony of possibilities waiting to resonate with success.” LATEST GUIDE: 🔷Amazon Account Audit - The Ultimate 10-Step Checklist: https://lnkd.in/gxQZ-a7b 🔷How to Improve Your Account Health Rating (AHR) on Amazon: https://lnkd.in/g9KFJD5Z Amazon Updates: 🔶UPDATE: FBA Low-Inventory-Level Fee Amazon is extending the FBA low-inventory-level fee transition period through May 14. By May 31, sellers will be credited back for any low-inventory-level fees incurred between April 1 and May 14. 🔶LAUNCHED: Price Discounts Dashboard Amazon has launched a new Price Discounts tool for sellers to offer discounted prices on limited quantities to help sell through inventory and increase sales for up to 30 days. The Price Discounts dashboard enables you to analyze how discounted prices affect customer demand with performance metrics like sales revenue, number of units sold, glance views, conversion rates, and sell-through rates. Welcome to the SellerApp Community😃🎉🎊! Special Gift🎁 ($500 worth business consultation): https://lnkd.in/gYegkZiU #Updates #eCommerce

The 3 key strategies you need to know when it comes to adjusting bids by placement! PAY CLOSE ATTENTION - these strategies can bring high visibility and conversions to your listings! ⭐Segment your Keywords under every unique Campaign A lot of sellers make the mistake of adding thousands of keywords under their ad groups, hoping to acquire clicks and conversions. However, not all keywords will generate clicks. Some of them only get impressions which is a waste. Amazon will usually favor those that continue to show results. That’s why the trend nowadays is to segment your keywords so that each of them gets enough clicks and allows for a seamless budget allocation. You can separate your keywords in 4 ways: Single Keyword Campaigns - here, you choose a few keywords that are highly relevant and go aggressive on those (as in, bid very heavily) with Top of Search modifiers. Volume-Based Separation -  So, keywords that have high volumes will take away most of your budget, and may not even get you conversions. If you combine high and low-volume keywords, the low ones won’t get many impressions. So, segregate them, to reduce your ACoS. Relevance-Based Separation - what you do here is pick up super-relevant keywords and add them to your keyword buckets. It will give you more opportunities as far as placement modifiers go. Competitor Keywords - You can also add your competitor keywords under your single keyword campaigns to grab competitor traffic. ⭐Modify your bidding strategy after launch If you are new to the PPC strategy or you are launching a new product on Amazon, the first two to three weeks are the most important phase of your ads where you can screen through your best and worst-performing keywords, bid ranges, placements, and so on, and accordingly modify them, as per your Search Term reports. This time is also when your products get more exposure, so you want to make sure that it gets the highest conversions. You can call this the honeymoon phase, where a lot of historical data is ignored. In this strategy, you also have to make sure that you don’t have sparse data. This won’t allow a dynamic up-and-down activity. At SellerApp, we suggest that it is this time when you decide how much you’d like to bid and go for it. Here’s a great guide article for your reference that explores more about Bidding by Placement: https://lnkd.in/gHs3QMfy If you’ve found our 3 part guide helpful, leave a like👍 and follow📱us! #AmazonPPC #Advertising

Previously, we explored Amazon Bidding by Placement & the BIGGEST attraction of Bidding by Placement is granular control over bidding on the placement where you want your product ad to appear. If you are thinking - “All of this sounds good, but do I REALLY need it?” Well, let us convince you by explaining the three main advantages of bidding by placement! The First advantage is that you can set bid multipliers. When you use the “adjust bids by placement” feature, you can set bid multipliers for Sponsored Products. This allows you to increase your bids by specified amounts to compete for specific placements. Sellers looking to optimize their Amazon advertising strategy can change the bid amount for one ad targeting placement without impacting other placements. The next advantage is that it helps you understand where to focus placements Each placement is different and has its own pros and cons. In order to view your ad’s performance by placement, open a campaign, and click on the Placements tab. This will give you a better idea of which placements you should be focusing on for your ad campaigns. And finally, it helps you optimize your campaign! This feature lets you fully optimize your PPC campaign on Amazon. Adjust bid by placement will help you to increase your return on ad spend or ROAS, by placing your ads in better positions and removing ads from ineffective areas. Here’s a great guide article for your reference that explores more about Bidding by Placement: https://lnkd.in/gHs3QMfy In part 3, we explore the 2 strategies you need to know while adjusting bidding by placement - Leave a like👍 and follow📱us! #AmazonPPC #Advertising

The BIGGEST attraction of Bidding by Placement is granular control over bidding on the placement where you want your product ad to appear. Bids by Placement is the ability to change your bids depending on where your ads are shown. You can now allow Amazon to automatically raise your Amazon bid by up to 900% for certain placements. Through the right bid placement, you can win a bid when there's competition. You'll be competing for opportunities, and the higher you bid, the more likely you'll be picked. Essentially, the two BIG benefits of Bids by Placement are, One - Bids by Placement gives you a chance to increase bids by specified amounts. Two - Bids by Placement also help you change default Bids dramatically! Amazon segregates the placement into the following categories: The first one is “Top of Search” - Here the Sponsored products ad appears at the top row on the first page of the Search Engine Results Page or SERPs. This is the most competitive placement option as it almost always results in the most conversions. Next, “Product Pages” - Product pages mean the sponsored products can be viewed on the product details page, and other placements outside the SERPs, such as the add-to-cart page. The third is “Rest of Search” - This contains all other placements in the Amazon SERPs that come after “Top of Search.” Amazon does not allow you to edit this placement. You can apply an ad adjustment on top of each of these placements. For example, you could select Top of Page and apply a 50% adjustment. If your bid was $2.00 – then it could only be raised to $3 to acquire the Top of Page placement. Here’s a great guide article for your reference that explores more about Bidding by Placement: https://lnkd.in/gHs3QMfy Do you want to know why every advertiser should prioritize Bidding by Placement? Leave a like👍 and follow📱us - part 2 goes live tomorrow! #AmazonPPC #Advertising

Ready to level up your Amazon advertising campaigns? 📈 Are you feeling frustrated by the lackluster results despite your best efforts to optimize your Amazon advertising campaigns? It's time to break free from this cycle and achieve the growth you've been longing for. Introducing the game-changing tool that can transform your approach: the Amazon ASIN Matrix. With this powerful tool, you can make smarter decisions for your products and advertising campaigns by leveraging sales performance and lifecycle data. SellerApp’s Advertising experts have developed these strategies in-house to help you embrace the potential of the ASIN Matrix to revamp your campaign strategy and focus on your top performers. Say goodbye to stagnant sales and hello to exponential growth. Let this dynamic guide your decision-making and unlock your true advertising potential: https://lnkd.in/gWZkUQDE Don't let your optimization efforts go to waste. It's time to harness the full power of the Amazon ASIN Matrix to elevate your advertising game and achieve the results you've been striving for. Reimagine your campaigns with the ASIN Matrix and watch your sales soar! #AmazonAdvertising #ASINMatrix #MarketingStrategy

“In the jungle of FBA, the only thing that should be wilder than the competition is your success story!” LATEST GUIDE: 🔷7 Best Multichannel Listing Software in 2024: https://lnkd.in/gAsJFWND 🔷Amazon Brand Story A+ Content - Drive 2X Sales & Conversions: https://lnkd.in/gmtcdn5y Amazon Updates: 🔶NEWS: Prepare deals and FBA inventory for Prime Day 2024 -Make sure your FBA inventory arrives at our fulfillment centers by June 20, 2024. -Create your deals by May 3, 2024, to participate in the Prime Day sale. Welcome to the SellerApp Community😃🎉🎊! Special Gift🎁 ($500 worth business consultation): https://lnkd.in/gYegkZiU #Updates #eCommerce