Zoe Jane Studios

Hey besties! It's Zoe here and I thought I would re-introduce myself. 💖 ⁠ ⁠ 📱📸 Sippin' iced coffee, chasing digital dreams, and capturing moments in pixels!⁠ ⁠ 🌟 Former wedding photographer turned influencer marketer, on a journey through the world of social media.⁠ ⁠ 🌿🏞️ Nature lover, indoor plant killer (oops!!), and married to my best adventure partner. 🥂🌆⁠ ⁠ Proudly calling Indiana home! 🏡💙⁠ ⁠ #SocialMediaMaven #IcedCoffeeAddict #SocialMediaMarketing

🌱 Growing your social media is like tending to a garden – it takes time, patience, and nurturing. 🌿⁠ ⁠ Keep sowing the seeds of creativity, engage with your community, and watch your online presence flourish! 📈💬 ⁠ ⁠ #SocialMediaGrowth #PatiencePaysOff #DigitalGarden

📝 Three Tips to Grow on Social Media: Batching, Scheduling, and Keywords⁠ ⁠ ✨ Looking to level up your social media game? We've got you covered with three tried-and-true strategies to help you grow your online presence. 💪⁠ ⁠ 1️⃣ Batching: Time is precious, and batching your content creation can be a game-changer. Set aside dedicated blocks of time to create multiple pieces of content at once. This way, you can maximize efficiency and ensure a consistent flow of engaging posts that resonate with your audience.⁠ ⁠ 2️⃣ Scheduling: Planning ahead is key when it comes to social media success. Utilize scheduling tools to map out your content calendar. By having a clear roadmap, you can strategically deliver your messages at the optimal times when your audience is most active, increasing your chances of reaching and engaging with more potential followers.⁠ ⁠ 3️⃣ Keywords: Don't underestimate the power of keywords. Research and incorporate relevant keywords into your posts, captions, and hashtags to improve your discoverability and reach a wider audience. By aligning your content with popular search terms, you'll attract the right attention and increase your chances of connecting with your target audience.⁠ ⁠ 🔑 Implementing these three tips can help you unlock your social media potential and drive meaningful growth for your brand or business. Start implementing them today and watch your online presence soar! ✨📈⁠ ⁠ #SocialMediaTips #GrowthStrategies #DigitalMarketingSuccess

While Branding establishes the foundation and perception of a business, Marketing channels that identity to reach and engage the target audience. In essence, Branding sets the stage, while Marketing takes center stage in showcasing a brand's message and offerings. Together, effective Branding and Marketing form a powerful combination for business success. ✨ #branding #marketing #socialmediamarketing #socialmediamanagement #freelancesocialmediamanager #contentcreation

All social media managers do is post photos online. JOKING.... do you really think that's all we do?? There is a reason why social media managers are regularly underpaid and overworked. People have huge misconceptions on the effort it takes to grow a social media brand and presence. Social Media Managers typically take on a LOT of responsibility. We become not only the face of a brand, but we also film/photograph content, edit the content, create graphics, lead community engagement, copywrite, optimize marketing strategies to align with business objectives, generate leads, convert sales.... I could keep going but I'm exhausted just typing that out. Social Media Management isn't simply snapping a pic on your iPhone and posting it online. It isn't a job JUST for an intern and it definitely isn't a job that should be valued at $35k a year. All of this is to say - don't undervalue your social media managers. And give your social media manager friends a hug today... they could probably use it! #socialmediamanager #socialmediamanagement #socialmediamarketer #socialmediamarketing #socialmediatips #socialmediastrategy

THE 7 C'S OF CONTENT MARKETING: 1. Community Who is your target audience? Think about your DREAM client. How old are they? What do they like to do in their free time? What social media platforms do they use? From here, you can decide what marketing strategies to use to activate your community! 2. Content What kind of content will you highlight on your social media channels? Are you showcasing how you are a thought leader in your industry? Are you solving a problem for your customer? Are you growing your influence? 3. Curation Next is curation. Are you outsourcing your content? Are you researching for your business to stay on top of industry standards to share with your community? Or are you creating the content yourself? 4. Creation At least half of your content online should be created vs. curated for a healthy mix of online consumables. This could be as simple as copywriting, or as intricate as filming and editing a long-form video with visual effects. 5. Connection In order to showcase your hard work, you need to connect with your community. What type of content does your community love to see? Keep connecting on a personal level to keep growing your audience. 6. Conversation You need to engage with your audience to keep them around. One of the biggest aspects of social media marketing that people forget about is responding to comments, reaching out to those who follow similar profiles, and answering messages! 7. Conversion The final "C" is all about conversion. At the end of the day, we all want our target audience to be interested in what we are selling. Whether that's buying a product, inquiring about a service, or simply "follow for more tips"! (Which you could totally do... you know.... follow me for more tips... 😉) While it's easy to list off the 7 C's of Content Marketing, it's harder to execute. That's where I come in! If all of this seems like a headache to you, it's exciting and fun for me. Interested in handing it off to someone else? Click the link in my bio to learn more! (See what I did there?) #socialmediamanager #marketingtips #socialmediatips #contentmarketing

CONTROVERSIAL OPINION.... Social Media is not ruining our society. There. I said it. Social media gets a lot of negative press. Some of it is warranted, but we often forget how much good it can do. Raise your hand if you have ever said,"I learned this on TikTok!" - or for you TikTok haters, (listen, I'm not judging... my husband is one of you!) "I saw that on Instagram Reels!" The amount of LEARNING I have done via social media is mind boggling when I think about it. As a '98 baby, I grew up with the Internet and the rise of social media. I've seen it take many forms, and I'm sure I'll see countless iterations in my lifetime. We have gone from a society that once said "NEVER trust anything you see online!" to saying "Have you looked up a tutorial video on YouTube yet?" When it comes down to it, why are we retaining information we see online so well? Why do we stop scrolling to watch a 3-10 minute long video on a platform designed for 15 second videos? I'll tell you the key reason. Storytelling. Content marketers tell you that you need to capture your audience's attention in 3 seconds or less. THREE SECONDS to make a lasting impact on the people who view your content. What are you using those three seconds to say? #storytelling #brandmessaging #socialmedia #socialmediamanager

It's SCARY to start something new... even if you have relevant experience and expertise. So feel the fear and do it anyway. 💜 I have mentioned on here before that I am taking a step back from event photography and diving into something else. After a lot of soul searching, research, education, and advice from people near and dear to me, I've decided to dive head first into making Zoe Jane Studios into a Social Media Marketing Agency! I have a passion for helping brands find their voices, and I love the challenge of growing social audiences. I will still be taking on some photography gigs (I can never fully stop that part of the business... I love it too much), but I am so excited to take on a new batch of clients to help grow their businesses through social media efforts. For those of you who don't know, this is actually what my full-time career experience is in! I have helped manage celebrity accounts, corporate accounts, small business accounts, and more. Social Media merges my passions - storytelling, photography, design, and community. I'm looking forward to this new adventure, and I'd be honored if you'd join me for this ride! You can expect to see a lot more activity on this page from now on. Let's make some magic! ✨

Are you in need of new headshots? Artist photos? Album art? What about content for a brand deal? I am hosting a "Headshot Marathon" in Indianapolis THIS SUNDAY June, 11th from 9AM - 5PM! 30 minutes, 10 high-quality edited images, all for $150! If you're interested, please reach out to me via email at zoe@zoejanestudios.com to book your slot. #indianapolisheadshots #indianapolisphotographer #indianaphotographer #indianaheadshots #indianapolisinfluencer #businessheadshots