The Agency Guide

Want to reshare some old press that makes your brand look good but still add value to your audience? John Bertino, Amy Zitelman, and Steven Picanza break down how to share earned media by making it relevant to something relevant today. PSSST! This is Part 6 in our multi-part Season 4 all about niche marketing in the food and beverage sector! WATCH THE FULL VIDEO HERE: https://lnkd.in/dDzwpRgq EXPERT GUEST: Amy Zitelman: CEO and Co-Founder Soom Foods HOST: John M. Bertino: CEO The Agency Guide Steven Picanza ✌️🍕: Special Co-Host and Branding Expert

Want your products selling on Amazon, stocked in Whole Foods, and shouted out in Forbes? Don’t Miss This Interview: https://lnkd.in/d5WqGxWk EXPERT GUEST: Amy Zitelman: CEO and Co-Founder Soom Foods HOST: John M. Bertino: CEO The Agency Guide Steven Picanza ✌️🍕: Special Co-Host and Branding Expert

How and when should you do a REBRAND? Amy breaks down what you must know for a successful branding pivot. 1. Understand your brand identity 2. Know your customers 3. See how your product(s) fit Want more advice? You’re in luck! This is Part 6 in our multi-part Season 4 all about niche marketing in the food and beverage sector! WATCH THE FULL VIDEO HERE: https://lnkd.in/dDzwpRgq EXPERT GUEST: Amy Zitelman: CEO and Co-Founder Soom Foods HOST: John M. Bertino: CEO The Agency Guide Steven Picanza ✌️🍕: Special Co-Host and Branding Expert

From humble beginnings in a kitchen (with just tahini and a dream) to your brand on shelves across the nation (and featured in top-rated cookbooks by pro chefs)… That is Amy Zitelman’s success story. CEO and Co-founder of Soom Foods, a Philadelphia-based tahini company, Amy’s remarkable growth stands as a testament to determination and grassroots marketing initiatives. Amy spills the tea(hini) on all the details you need to succeed when it comes to scaling your food brand. We cover: • Harnessing free UGC • Door-to-door restaurant relationship building • What is the shelf life on that PR you received years ago? • Amazon marketing strategies • Growth, packaging, rebranding, and recategorization at retail • Getting your product into retail and staying there • And more! This is Part 6 in our multi-part Season 4 all about niche marketing in the food and beverage sector! WATCH THE FULL VIDEO HERE: https://lnkd.in/dDzwpRgq EXPERT GUEST: Amy Zitelman: CEO and Co-Founder Soom Foods HOST: John M. Bertino: CEO The Agency Guide Steven Picanza ✌️🍕: Special Co-Host and Branding Expert

New quick read from our TAG team member Tim Martinez “You Are Not Your Business.” Read Here: https://lnkd.in/dVTBacwm

New quick read from our TAG team member Tim Martinez  “It's a Process.” Read Here: https://lnkd.in/dz3uGF-p

New quick read from our TAG team member Steven Picanza ✌️🍕  “3 "Cheaper" Alternatives Than Hiring a Branding Agency 🤑.” Read Here: https://lnkd.in/dP65xbw5

Sweet, goopy puddles are not the stuff compelling ice cream commercials are made of. But the hot lights and long shoot times will make any frozen treat melt… What is a video crew to do? Call in the food stylists! Food styling in commercials often involves using things that LOOK like our favorite foods but are definitely…not. (Watch the clip to hear two gross stand-ins for our favorite dessert). Our expert guest, Ted Passon, gives us some fantastic examples of when you should (and should not) bring an experienced food stylist into your next shoot! WATCH THE FULL VIDEO HERE: https://lnkd.in/dxeAPi3u This is Part 5 in our multi-part Season 4 all about niche marketing in the food and beverage sector! Featuring Ted Passon of All Ages Productions and our host John M. Bertino, CEO The Agency Guide.

Your brand has a story. You know you need to share it with your audience. But the RISKIEST thing you can do in marketing and storytelling is… NOT being risky enough! Why? • People want more than a laundry list of features and benefits. • Your audience needs more than a stiff corporate mission statement. • Buyers crave more than a bland origin story to connect with your products and services. With this in mind, you are in luck! Our guest expert, Ted Passon, knows storytelling. Listen to the full interview with this creative pro who’s worked with the likes of Netflix, PBS, Hulu, Adidas, and Urban Outfitters. WATCH THE FULL VIDEO HERE: https://lnkd.in/dxeAPi3u HOST: John M. Bertino, CEO The Agency Guide GUEST: Ted Passon, All Ages Productions

Your brand has a story. You know you need to share it with your audience. But the RISKIEST thing you can do in marketing and storytelling is… NOT being risky enough! Why? • People want more than a laundry list of features and benefits. • Your audience needs more than a stiff corporate mission statement. • Buyers crave more than a bland origin story to connect with your products and services. With this in mind, you are in luck! Our guest expert, Ted Passon, knows storytelling. Listen to the full interview with this creative pro who’s worked with the likes of Netflix, PBS, Hulu, Adidas, and Urban Outfitters. WATCH THE FULL VIDEO HERE: https://lnkd.in/dxeAPi3u HOST: John M. Bertino, CEO The Agency Guide GUEST: Ted Passon, All Ages Productions