Since our founding in 1979, BUA has been driven by a commitment to agents and their clients.  As Ohio’s largest full service, wholesale Brokerage General Agency, we serve thousands of insurance professionals across the country.  Our agent resources, case design and underwriting expertise provide you with products and customized client solutions not available anywhere else. Whether you're a longtime BUA broker or about to write your first case, we strive to make brokerage better.

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BUA has partnered with the life insurance industry's most groundbreaking paperless term solution yet: Vive.

Vive changes everything!

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WHAT IS THE ROLE OF A BROKERAGE GENERAL AGENCY?

In a word (or three): service to agents.

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Fire Up Your Annuity Sales with FireLight

FireLight is here to simplify the way you submit annuity applications! The simple process is quick and easy for both you and your clients.

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BUA provides an expert source of annuity rate comparisons. We also have carefully selected fixed annuity portfolios with your flexibility in mind. To compare, shop and find what is best for your client, trust BUA.

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Available exclusively from BUA, this complementary in-depth analysis providing unbiased reviews of the insurance carriers, products and trends influencing the market right now.

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05-24-2024

Gen Z Clients May Be the Right Fit for Indexed Universal Life Products

While the mid-20s isn’t a common target age for life insurance solutions, new products on the shelf today can change this thinking. Flexibility is what makes the newer products particularly appealing for Gen Z and millennials. An IUL policy accumulates cash value based on the performance of the stock market, so buying an IUL policy presents an opportunity for significant growth for young adults who have a long investment horizon.

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