There are many ways to use humor in B2B marketing. One way is to include jokes or funny stories in your blog posts and email newsletters. You can also create videos that show the lighter side of your company in thought-provoking ways. In effect, humor can be used as a tool for building customer relationships and making people feel more comfortable about doing business with you. It’s important to remember, though, not to overdo it, or you won’t seem professional anymore. Humor is one of the best ways to lighten up any situation. The key is knowing how and when to use humor. This blog post shares some tips on how B2B marketers can successfully incorporate humor into their marketing mix. Do you need a reason to laugh? You’re not alone. In fact, we all need laughter in our lives. And there are many ways to use humor in B2B marketing. Using puns in your email subject lines and headlines, sharing funny memes with your audience on social media channels like Facebook, LinkedIn, and Twitter, or creating humorous videos with the help of influencers for YouTube are some of the most common examples. According to Google and CEB’s Marketing Leadership Council’s survey, 50% of B2B buyers are more likely to engage and purchase a product if they connect emotionally with the brand. See original post for reference: