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Callbox

4924 Balboa Blvd., #353, Encino, California, 91316, United States

Callbox

Phone: +1 888.810.7464

Fax: (310) 862-6762

https://www.callboxinc.com/

Email Callbox

About Callbox

Established May 2004

Since 2004, Callbox has been helping B2B companies reach their growth and revenue goals. We do this by providing a full range of lead generation services, appointment setting, webinar marketing, and data-related solutions.

Callbox uses a multi-touch, multi-channel strategy when reaching out to your target customers. This means we connect with your decision-makers through live, one-on-one conversations enhanced through email, social media, search, and direct marketing channels throughout different points in the conversion cycle. Headquartered in California and with a team of over 700 marketing professionals, Callbox has already completed over 10,000 campaigns in various B2B verticals and geographical areas. Callbox ensures the success of each campaign through a suite of proprietary tools, including a massive in-house B2B database, lead nurturing capabilities, and pipeline management features.

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  • 9:00 am - 8:00 pm
  • Tuesday
  • 9:00 am - 8:00 pm
  • Wednesday
  • 9:00 am - 8:00 pm
  • Thursday
  • 9:00 am - 8:00 pm
  • Friday
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Latest Articles/News

5 Sales Enablement Strategies You Can Implement Within A Week

5 Sales Enablement Strategies You Can Implement Within A Week

10/21/2021 Sales enablement is about helping your sales team learn how to sell effectively. It can be by providing information to share with their prospects or offering tools, knowledge, and strategies to enhance their skills. Whilst sales processes are quite e... Read More »

How To Advance Stalled Deals and Win Back The Ones You’re About To Lose

10/19/2021 Experiencing roadblocks in closing deals is unavoidable. Most buyers will have 101 reasons why they cannot commit right away. Your offer might be beyond their budget, they might have no need for your product first, or they need more information about... Read More »

How To Drive More Revenue By Automating Your Sales Process

10/15/2021 Your sales process provides you with a strategy for turning prospects into paying customers. You can keep prospects organized, ensuring you’re reaching out at the correct moment, and establish solid customer connections that will last for years wit... Read More »

How to Become a Savvy Technology Sales Development Specialist

10/14/2021 If you have been working with technology leads and buyers for quite some time, they are the most challenging and intimidating lot. And if you want to impress them, you need to think like one. It does not necessarily mean that you will learn code or o... Read More »

5 Ways To Simplify The Customer Buying Process

10/12/2021 The rapid development of the digital segment, increased consumer mobility, and an increasingly demanding attitude toward brands require companies to be more attentive to their customers and predict their wishes. Nonetheless, even if you are successfu... Read More »

5 Powerful Telemarketing Spiels To Overcome Any Situation

10/08/2021 One of the most memorable scenes in a lot of movies are, as revealed by the actors themselves, improvisations.For example, Leonardo di Caprio’s scene where he shouted “I am the King of the World,” and Gerard Butler’s war cry, “This is Spart... Read More »

8 Interesting Ideas To Brand Your Website For Success (Bonus: You Can Do It Yourself!)

10/07/2021 Your website is the extension of your brand. It is the most visually comprehensive part of your brand and has the potential to be the most engaging too. The most successful brands out there treat their websites as more than their digital stores. Thei... Read More »

Top FAQs About Outbound SDR Outsourcing

Top FAQs About Outbound SDR Outsourcing

10/04/2021 SDRs are in charge of converting leads generated through demand generation efforts into actionable leads and sales talks. In order to qualify inbound prospects and generate new leads from outbound efforts, your SDRs are critical.As essential as they ... Read More »

Outsourcing Lead Generation Services: Best Decision Ever or Disaster?

Outsourcing Lead Generation Services: Best Decision Ever or Disaster?

09/30/2021 What is Lead Generation?Anyone who has shown interest in your company’s products or services is already considered a lead. However, they may not be qualified to buy. They are only potential customers you have not done business with but have already... Read More »

IT GRC Sales Guide: Ways to Sell IT GRC Services

09/30/2021 Governance, Risk and Compliance Services (GRC Services) is a strategy used in managing an organization’s overall governance, enterprise risk management, and compliance with regulations. To present a better image, think of GRC as a structured approa... Read More »

The Anatomy of a Winning Lead Generation Process

09/28/2021 Every B2B or B2C business dreams of having a lead generation strategy that fills their sales pipeline on overdrive. It’s not impossible to achieve these days with all the lead generation services available as well as the technology on hand. But why... Read More »

Callbox Is Proud of Its 5-Star Quality Lead Generation

Callbox Is Proud of Its 5-Star Quality Lead Generation

09/26/2021 In 2020, it was reported that the top priority for marketers was their lead generation. Because the opportunity for more business can bloom from gathering leads, many people are putting more effort into scaling their lead generation.Lead generation i... Read More »

8 Things You Shouldn’t Do During a Sales Call

09/23/2021 Do you ever break down what you say and how you act with potential consumers after you’ve said it? What are your thoughts about your strategy? Would you consider purchasing a product or service from you? On a sales call, there are certain things yo... Read More »

Lead Generation Strategies for Video Software Products and Services

09/21/2021 As technology continues to advance, there are countless opportunities for aspiring entrepreneurs. This is great news if you’re the owner or marketer of a tech company, specifically the video software industry as it is the go-to marketing tool nowad... Read More »

5 Ways To Strengthen Your Email Marketing Campaign

09/20/2021 Creating a strong email marketing campaign that helps you achieve your digital marketing goals can be tricky. This is especially true if most of your experience has been with other types of digital marketing.Nevertheless, if you have an email marketi... Read More »

High-Tech Lead Generation Strategies To Boost Conversion and Retention

09/17/2021 Competition in the high-tech industry is very tough. It got even tougher because of the uncertainty and the change that rocked the whole world. The change has made a lot of organizations and businesses realize that working from home has a positive im... Read More »

How Marketing Automation Can Help Drive Leads For Your SaaS Company

How Marketing Automation Can Help Drive Leads For Your SaaS Company

09/16/2021 Marketing automation is the solution for SaaS marketers and entrepreneurs who want to make their lives simpler.Marketing automation is meant to take care of “the majority of the work,” allowing you to focus on the essential aspects of your busine... Read More »

4 Must-have CRM Features and Tools for Remote Sales

09/15/2021 CRM is an essential part of any sales team, and if you’re working remotely it becomes even more important to have the right CRM features to help you stay on top of things.With years of practice as a lead generation services provider, we know that C... Read More »

How to Improve your Sales Prospecting on LinkedIn in 3 Simple Steps

09/14/2021 2:321:53There are so many social media platforms that you can use to find leads for your business. Data shows that as of July 2021, there are about 4.8 billion social media users worldwide. That’s about 57% of the world’s population which suggest... Read More »

From Feet on the Street to Digital: 3 Sales Tips That Never Left

09/09/2021 So our BDM, Mike Carter has this to say when we asked him about his views on selling in the digital age.As a salesperson for more than three decades – from selling Kirby Vacuums in the ‘80s, starting my financial firm back in ‘96, and now as Bu... Read More »

Top Actionable Answers to the Question, “How Do I Generate More Leads?”

09/03/2021 “How can I create more leads?” is a question that marketers ask themselves all the time.Unfortunately, there is no easy solution to that question. A short Google search shows a plethora of viewpoints, tools, and resources all claiming to be the f... Read More »

Marketing Automation Tips to Improve Conversion

09/02/2021 What is Marketing Automation?Marketing automation can be defined as a technology that assists firms in growing by automating marketing operations, tracking customer engagement, and providing personalized experiences to each customer across marketing,... Read More »

The Best Channels You Can Use To Generate More B2B Healthcare Leads

08/25/2021 Written by Judy CarollThe decade is still young, and while it still is, it’s the right time to determine which marketing channels you should be looking out for and getting rid of the outdated ones because the truth of the matter is that while creat... Read More »

Watch On-Demand: 5 Times Telemarketing Can Get Your More Leads and Sales

08/20/2021 Watch On-Demand: 5 Times Telemarketing Can Get Your More Leads and SalesWritten by Melody EstebanSome may believe that telemarketing is a relic of the past, that it should be tucked away in a box and forgotten about. They are mistaken.Over the last s... Read More »

25 Best Lead-generating Marketing Strategies for B2B Companies

08/19/2021 What is B2B Lead Generation?B2B lead generation is the process of locating and attracting the right prospects to buy your product or service. For B2B sales and marketing teams, it’s a must-do activity. In marketing, B2B lead generation is the proce... Read More »

How To Look For The Best Lead Generation Services Company

08/18/2021 How To Look For The Best Lead Generation Services CompanyWritten by Rebecca MatiasStrong lead generation capability is the foundation that binds the whole funnel together in every successful business’s marketing and sales strategy. A competent lead... Read More »

B2B Lead Generation Services: A Guide for First-time Outsourcers

08/18/2021 B2B Lead Generation Services: A Guide for First-time OutsourcersWritten by Rebecca MatiasWhen you are thinking of partnering or collaborating, the most important thing to remember is that you need the right team to make it work. This stands especiall... Read More »

How to Set Appointments with Mid to Large Enterprise Firms Contacts

08/13/2021 Business success is hard-won and fleeting, and generating monthly recurring income is the only way to keep growing and prospering, no matter how successful your firm is right now. That means getting more meetings with important decision-makers for th... Read More »

Generate Good-Fit Software Leads By Outsourcing Your Sales Development

08/11/2021 B2B companies need to generate leads to survive. Without leads, sales pipeline could dry up. How does a B2B company generate leads?Businesses must have a sales development team. This group of people takes charge of finding leads and qualifying them. ... Read More »

Gold-worthy Lead Generation Tips To Keep Your Sales Pipeline Torch Burning

08/09/2021 Have you ever wondered how Olympic athletes win a gold medal? Well, it certainly is not with pure luck. There is a specific discipline that they uphold in order to achieve the win that they set their eyes on. As the excitement surrounding the 2021 Ol... Read More »

Telemarketing: The Secret Sauce to Racking Up Qualified B2B Sales Leads

08/04/2021 Many businesses consider telemarketing a thing of the past. Still, it remains a significant part of any lead generation strategy in this modern world. In this post, we’ll be sharing our views as a lead generation services company on telemarketing Read More »

Selling New Tech? Tips to Impress and Engage Your Technology Sales Leads

08/02/2021 Selling a new tech product is a great challenge. You might be selling to someone who knows nothing about technology or to someone who thinks he knows all.Most salespeople think that discussing the features of the product would sell. But, this seems n... Read More »

A Software Company’s Guide to More Software Clients and More Sales

07/29/2021 Companies in the Software industry often struggle with marketing their products and services. Much of this struggle involves applying the appropriate strategies to attract more clients and win more sales. Easier said than done, but it largely entails... Read More »

The Advantages and Disadvantages of Outsourcing SDR Services

07/21/2021 SDRs have taken the market by storm in the last few years. There are many new SDR services that have taken the stage and many businesses have taken full advantage of this. The question however is whether or not this is the right choice for your busin... Read More »

Regional Marketing Strategies for Multi-location Companies

Regional Marketing Strategies for Multi-location Companies

07/15/2021 Regional marketing isn’t limited to your current local business. If you’re a multi-location company, you also need to take a local-first approach into your marketing strategies in order to be able to excite your local target customers of that spe... Read More »

Things to Consider When Choosing an Outsourced Lead Generation Agency

Things to Consider When Choosing an Outsourced Lead Generation Agency

07/07/2021 Many companies are now outsourcing lead generation instead of doing it by themselves. Hiring an agency to generate leads gives companies the time to focus on growing their businesses. In the past, only a few businesses hired an agency for lead genera... Read More »

How to Lose a Deal: 6 Sales Prospecting Pitch Mistakes

How to Lose a Deal: 6 Sales Prospecting Pitch Mistakes

07/02/2021 Sales prospecting pitches can bring new business and clients to your door when done right. If you are in sales, you cannot do away with doing prospecting pitches. Yet, have you wondered why no matter how hard you tried to sound convincing, you have n... Read More »

Reasons Why Why You’re Not Generating Enough Leads

Reasons Why Why You’re Not Generating Enough Leads

06/29/2021 Lead generation can fail.It’s critical to understand what could go wrong so that organizations can prepare accordingly.In this guide, we take a look at the most common reasons why lead generation fails, and we look at possible solutions to prevent ... Read More »

8 Things a Lead Generation Agency Should Provide

8 Things a Lead Generation Agency Should Provide

06/25/2021 Lead generation agencies are the best.They can leverage their specialization in bringing in qualified leads while their clients can focus on product development and customer service.It’s a solid recipe for rapidly scaling and growth.In this guide, ... Read More »

How To Market a Relatively New Product or Service Offering

How To Market a Relatively New Product or Service Offering

06/22/2021 Coming up with a new product or service is not an easy feat. From the conception period to the actualization of it, there’s a lot of care and thought put into it, and the thrill of finally having the finished work in your hands is a little short li... Read More »

Video Game Elements and Mechanics That Exist in Marketing

Video Game Elements and Mechanics That Exist in Marketing

06/18/2021 If you’re like me and grew up playing video games (and still do to this day), then you must’ve also spent your weekend watching the E3 event, anxiously anticipating what new game releases and updates we’ll be getting, or if your favorite game w... Read More »

How To Market a Relatively New Product or Service Offering

How To Market a Relatively New Product or Service Offering

06/18/2021 Coming up with a new product or service is not an easy feat. From the conception period to the actualization of it, there’s a lot of care and thought put into it, and the thrill of finally having the finished work in your hands is a little short li... Read More »

Ways To Qualify Sales Leads Over The Phone

Ways To Qualify Sales Leads Over The Phone

06/09/2021 One of the pitfalls with using digital channels such as email, social media or content to generate leads is that the leads lack proper qualification. Just because someone submitted their information through a contact form or responded to your LinkedI... Read More »

Sales EnablemeSales Enablement and Lead Generation in the IT Services Industrynt and Lead Generation in the IT Services Industry

Sales EnablemeSales Enablement and Lead Generation in the IT Services Industrynt and Lead Generation in the IT Services Industry

06/07/2021 If you’re an enterprise tech company, you’re probably familiar with the term “sales enablement”. The job function has become increasingly crucial for many IT services companies selling to large customers. Why? It helps salespeople during the ... Read More »

Marketing Ideas to Implement this Second Half of 2021

Marketing Ideas to Implement this Second Half of 2021

06/02/2021 We are already halfway through the year of 2021 which is the perfect time to take a look at all the different new marketing trends rising up as we enter the second half of 2021. It doesn’t matter whether you have been running a business for the pas... Read More »

Marketing Strategies to Outpace your Competition

Marketing Strategies to Outpace your Competition

05/28/2021 In order to survive, marketers must be able to find, reach, engage and acquire customers in a competitive environment where other brands are rushing to do the same. The competition in the business world only gets thicker everyday so it’s important ... Read More »

Cross-border Expansion Strategies for Tech Startups

Cross-border Expansion Strategies for Tech Startups

05/27/2021 International expansion is a critical component of many companies’ overall growth strategy. Entering the international arena can help expand a company’s reach and also be a way to protect against the risk of decline in the domestic market. And al... Read More »

Expanding Your Business Across APAC (and USA) Through Lead Generation

Expanding Your Business Across APAC (and USA) Through Lead Generation

05/21/2021 So, you’re thinking of bringing your brand overseas. Taking your brand overseas is definitely appealing, and it attracts many entrepreneurs who are more than willing to jump at the chance. However, you also have to understand that going global, esp... Read More »

Software Sales Strategies for SaaS Sales Reps

Software Sales Strategies for SaaS Sales Reps

05/21/2021 It may be easier than ever for companies to buy software, but that doesn’t guarantee success for providers. In today’s digital economy, software is sold, not bought, meaning providers must take an active role in educating, engaging, and supportin... Read More »

How To Sell More By Selling Less

How To Sell More By Selling Less

05/13/2021 In sales, the natural mindset to selling your products and services is “the more you sell, the higher the chances of getting new clients/customers” But what if we told you that you can actually sell more by selling less?It is all about the right ... Read More »

Lead Generation Success Stories To Inspire Your 2021 Strategy

Lead Generation Success Stories To Inspire Your 2021 Strategy

05/11/2021 People don’t buy things, they buy the expected results of the things we sell. For example: no one wants to buy a coaching program, copywriting, computer, etc. What people want to buy is the ability to make better decisions, attract sales-ready lead... Read More »

Learn From Your Competition for a Successful Lead Gen Campaign

Learn From Your Competition for a Successful Lead Gen Campaign

05/10/2021 Learning from your competitors’ lead generation campaign is an essential step for brands developing their own lead generation campaign. Finding out what works for a competitor will enable proactive brands to gain insights about the type of content ... Read More »

5 Tips To Better Manage Sales Leads

5 Tips To Better Manage Sales Leads

05/06/2021 Finding leads is one, if not the most important aspect of marketing. You cannot sell your products and/or services if you don’t have people to sell it to. Having said that, once you’ve found your ideal leads, you also need to know how to properly... Read More »

The Drawbacks of Paying Per Lead

The Drawbacks of Paying Per Lead

05/04/2021 In an AI world, where technology evolves so fast, more and more clients inquire about pay-per-lead pricing models whenever they set off on their telemarketing campaign. This approach may seem cost-effective and risk free at first as a means to rein i... Read More »

A B2B Guide to Successful Cross-border Expansion

A B2B Guide to Successful Cross-border Expansion

04/29/2021 Overseas expansion is an exhilarating prospect for many businesses — and a pressing, sometimes stressful, reality for others.New markets. Fresh revenue streams. High returns on reinvestment. Revitalized product development. “Going global” is a ... Read More »

SaaS Sales: How To Effectively Sell Software Subscriptions

SaaS Sales: How To Effectively Sell Software Subscriptions

04/27/2021 Software — whether sold as a service (SaaS) is a multibillion-dollar business, with new vendors and solutions popping up all the time. But just because you have developed a great app or solution doesn’t guarantee success. So how can you increase ... Read More »

What Tech Companies Need to Do to Develop The Best Quality IT Leads

What Tech Companies Need to Do to Develop The Best Quality IT Leads

04/25/2021 A lot of people think that tech companies are at the top of their game because of their innovations. But the truth is, even tech companies suffer, especially in lead generation. It’s not really about getting leads per se but about getting high qual... Read More »

Sales Development vs. Appointment Setting

Sales Development vs. Appointment Setting

04/21/2021 Sales Development is an umbrella term used to describe many different functions. It is essentially a new way of doing sales – one that combines processes, people, and technology. The idea behind it is that it’s much better to sell to someone who ... Read More »

From ABM to ABX. Generate Quality Leads Through Account-based Experience

From ABM to ABX. Generate Quality Leads Through Account-based Experience

04/12/2021 In this era of digital transformation, it has become clear that people buy experiences, not products. Account-based marketing (ABM), a method traditionally focused on the accounts that will drive the most revenue, is picking up steam, and it’s prov... Read More »

Lead Generation Stats to Keep an Eye On in 2021

Lead Generation Stats to Keep an Eye On in 2021

04/07/2021 With the marketing industry’s ever-evolving nature, it is no wonder that successfully building brand awareness and achieving high rates of customer retention in B2B has reached a high level of sophistication. Business owners and marketing professio... Read More »

Types of Content That Will Enhance any Marketing Push

Types of Content That Will Enhance any Marketing Push

04/02/2021 It is not enough to simply create content; you have to create content that is useful for your audience to gain their trust.That might sound fairly easy, but the truth is that choosing the right types of content in digital marketing is far more of an ... Read More »

6 Customer Acquisition Strategies to Win New Customers in 2021

6 Customer Acquisition Strategies to Win New Customers in 2021

03/29/2021 When we speak about the term customer acquisition, we need to understand the importance of multiple kinds of approaches that get us new customers who will buy our products & remain loyal to our brand.Attracting new customers to your business is alway... Read More »

Top B2B Tech Services That Will Find Success Through Lead Generation

Top B2B Tech Services That Will Find Success Through Lead Generation

03/25/2021 Lead generation firms provide companies with the hottest and best leads that you need in order to get new clients all while freeing your hands to do the more important tasks of running your business. As technology keeps on growing and advancing, more... Read More »

The Top B2B Lead Generation Sources For Every Industry

The Top B2B Lead Generation Sources For Every Industry

03/22/2021 Lead generation is a universal need for every industry. At the same time, lead generation looks different for every industry as they all draw their leads from various sources. A lot of times it can be a trial and error until you find which source is ... Read More »

Operational Intelligence Software Lead Generation Strategies

Operational Intelligence Software Lead Generation Strategies

03/18/2021 Operational Intelligence is a data analytics philosophy that focuses on implementing quick business decisions and taking action based on real-time data. This method employs automated data gathering techniques including artificial intelligence and mac... Read More »

The Digital Lead Generation Ecosystem [INFOGRAPHIC]

The Digital Lead Generation Ecosystem [INFOGRAPHIC]

03/16/2021 While generating leads continues to be a top priority for businesses, most of them still struggle with effectively structuring their online campaigns to do just that.Created by Charlotte SEO agency, Straight North, the “Lead Generation Ecosystem”... Read More »

The Best Targeted Outbound Lead Generation Strategies

The Best Targeted Outbound Lead Generation Strategies

03/10/2021 Inbound lead generation is good. It’s subtle and convenient. You don’t have to go out and look for customers because they come to you. However, if you are just focusing on inbound, you are missing out on a lot of things because your marketing eff... Read More »

Lead Generation Strategies for Robotic Process Automation Companies

03/03/2021 Selling Robotic Process Automation SolutionsRPA is an application of technology, governed by business logic and structured inputs, aimed at automating business processes. Using RPA tools, a company can configure software, or a “robot,” to capture... Read More »

The Top Reasons Why Businesses Partner with Outbound Sales Companies

The Top Reasons Why Businesses Partner with Outbound Sales Companies

02/26/2021 Being a well-received business solution, companies are increasingly becoming more aware that outsourcing their marketing and sales team is a tremendous time and money-saving game changer.When the marketing and sales functions of a company are outsour... Read More »

Callbox Is Proud of Its 5-Star Quality Lead Generation

Callbox Is Proud of Its 5-Star Quality Lead Generation

02/22/2021 In 2020, it was reported that the top priority for marketers was their lead generation. Because the opportunity for more business can bloom from gathering leads, many people are putting more effort into scaling their lead generation.Lead generation i... Read More »

How Callbox Stacks Up Against Other Lead Generation Agencies

How Callbox Stacks Up Against Other Lead Generation Agencies

02/17/2021 After being in the lead generation game for over a decade, Callbox has finessed its techniques and strategies that have put us on the map among other big names in this industry. It is our goal to provide our clients with top notch performance service... Read More »

Signs You’re Doing Lead Generation Wrong

Signs You’re Doing Lead Generation Wrong

02/11/2021 Countless companies end up with poor sales-marketing alignment because they suffer from bad lead generation. Bad lead generation can destroy marketing’s credibility, waste demand generation dollars, and damage your company’s brand reputation.It i... Read More »

15 Best-Kept B2B Email Secrets to Win Prospects’ Hearts [INFOGRAPHIC]

15 Best-Kept B2B Email Secrets to Win Prospects’ Hearts [INFOGRAPHIC]

02/09/2021 Writing sales emails is probably not your idea of spending Valentine’s Day, but it doesn’t mean you can’t get into the loving spirit while preparing your drafts and templates. The next email you send out just might be what you need to move the ... Read More »

Lead Generation Strategies for Electronic Manufacturers

02/04/2021 When you turn a site visitor into a lead, and then that lead becomes a customer, you’ve done your job, but you need to follow up on that accomplishment. As the experts at HubSpot say, “A successful lead generation engine is what keeps the funnel ... Read More »

How to Sell Medical Software to the Healthcare Space

02/01/2021 Marketing to healthcare professionals is never easy. They are constantly bombarded with information, making it hard to stand out from the crowd. Strict regulations mean that trust comes at a premium and entering the market as a new contender is corre... Read More »

Callbox Passes Diagnostic Test with Flying Colors

01/28/2021 Callbox Passes Diagnostic Test with Flying ColorsREAD FULL STORY57Sales Appointments183MQLs274Net New ProspectsIndustryHealthcareLocationUSAHeadquartersUSACampaign TypeLead GenerationTarget LocationUSATarget IndustriesLaboratory and collection sites,... Read More »

What Prospects Love to Hear During a Sales Call

01/27/2021 The month of love is upon us in just a week’s time. Now, you must be asking yourself, what’s love got to do with B2B and sales calls. Well, picture going on a first date. You want to put your best foot forward at all times to impress your date. Y... Read More »

What Prospects Love to Hear During a Sales Call

01/27/2021 The month of love is upon us in just a week’s time. Now, you must be asking yourself, what’s love got to do with B2B and sales calls. Well, picture going on a first date. You want to put your best foot forward at all times to impress your date. Y... Read More »

What Prospects Love to Hear During a Sales Call

01/27/2021 The month of love is upon us in just a week’s time. Now, you must be asking yourself, what’s love got to do with B2B and sales calls. Well, picture going on a first date. You want to put your best foot forward at all times to impress your date. Y... Read More »

What Prospects Love to Hear During a Sales Call

01/27/2021 The month of love is upon us in just a week’s time. Now, you must be asking yourself, what’s love got to do with B2B and sales calls. Well, picture going on a first date. You want to put your best foot forward at all times to impress your date. Y... Read More »

What Prospects Love to Hear During a Sales Call

01/27/2021 The month of love is upon us in just a week’s time. Now, you must be asking yourself, what’s love got to do with B2B and sales calls. Well, picture going on a first date. You want to put your best foot forward at all times to impress your date. Y... Read More »

Callbox ABM Accelerated Product Launch for Infrastructure Software Lead

Callbox ABM Accelerated Product Launch for Infrastructure Software Lead

01/25/2021 Callbox ABM Accelerated Product Launch for Infrastructure Software Lead READ FULL STORY82SQLs358MQLs480+Net New Prospects IndustrySoftware LocationNorth America (NA), South America (SA), Europe (EU), Middle East (ME), Asia Pacific HeadquartersPennsyl... Read More »

Responsive Calling: Ways to Make Prospecting Calls that Convert

Responsive Calling: Ways to Make Prospecting Calls that Convert

01/22/2021 People tend to believe that cold calling is dead, yet many successful businesses beg to differ. These businesses rely on cold calling to drive revenue. It doesn’t matter whether they’re a big company with over 500 branches worldwide or a high-gro... Read More »

The Many Faces of Appointment Setter

The Many Faces of Appointment Setter

01/20/2021 When it comes to engaging sales prospects, it is vital to have a proper understanding of the approaches typically applied. It all boils down to the types of appointment setters that comprise your team.As appointment setter types vary, you must find o... Read More »

Mobile Platform Deepens Pool of Potential Merchant Partners in SG Campaign

Mobile Platform Deepens Pool of Potential Merchant Partners in SG Campaign

01/15/2021 The ClientThe Client is the Singapore office of a South Korea-based Internet platform developer that specializes in ecommerce, online-to-offline (O2O) solutions, and digital marketing. The company is a fully-owned subsidiary of a Fortune Global 500 f... Read More »

How to Build and Grow Your Marketing Database in 2021

How to Build and Grow Your Marketing Database in 2021

01/13/2021 To say that 2020 was a year of ups and downs is putting it lightly. It was especially turbulent if you are a business owner. Your company likely had to contend with some major upheavals, stressors, and challenges.But it’s a new year, and as we cele... Read More »

Retool Your Sales and Marketing with the Right Tech Stack

Retool Your Sales and Marketing with the Right Tech Stack

01/07/2021 As a B2B business owner, you already know how powerful and beneficial technology is in growing your business. Chances are you might have used a number of them already and you are also aware how dynamic these tools are. They are constantly being upgra... Read More »

The Top Sales Leads Sources to Help You Find New Customers

The Top Sales Leads Sources to Help You Find New Customers

01/04/2021 Can you quantify how many daily, weekly, monthly, or annual leads your business receives from each marketing channel? More importantly, do you know which channels bring your most qualified prospects at the lowest cost of customer acquisition?Leads fi... Read More »

How to Sell to Match the 3 Types of IT Decision Makers

How to Sell to Match the 3 Types of IT Decision Makers

12/30/2020 When you are in the IT B2B arena, chances are you will deal with different types of decision-makers in different levels of management. These people can be the IT Managers, CIOs, CTOs, VPs, or CEOs. If you are lucky enough (pun intended), you might fi... Read More »

The Top Sales Enablement Tools for 2021

The Top Sales Enablement Tools for 2021

12/29/2020 As nice as it would be to expect sales and accolades, it’s very much impossible to expect a sustained, uninterrupted success after each year. However, we should always try our best to make sure we’re doing all we can to at least try to convert ou... Read More »

What to Get Your Prospects for the Holidays: 4 B2B Gift Ideas [VIDEO]

What to Get Your Prospects for the Holidays: 4 B2B Gift Ideas [VIDEO]

12/23/2020 ‘Tis the season for giving…and holiday-related stress.Gift-giving worries 79% of consumers.67% are unable to find the “perfect” gift.90% have hard-to-please persons on their list.Related: Use the Psychology of Free Stuff to Generate LeadsFor ... Read More »

Trends That Will Drive Growth for Engineering and Manufacturing Companies in 2021

Trends That Will Drive Growth for Engineering and Manufacturing Companies in 2021

12/22/2020 Much has been said about Industry 4.0, and how it has revolutionized the manufacturing world by providing manufacturers with opportunities to utilize advanced tools and technologies throughout the product lifecycle. There’s no doubt that Industry 4... Read More »

Callbox Lead Generation Powers Up Software Startup

Callbox Lead Generation Powers Up Software Startup

12/21/2020 The ClientThe Client is a software development startup, serving clients from different verticals across the globe, building Web, Mobile, Analytics, Machine Learning, Blockchain, and RPA solutions.The ChallengeThe Client aims to provide a progressive ... Read More »

How to Transform and Refine your Sales Process in 2021

How to Transform and Refine your Sales Process in 2021

12/17/2020 As we draw closer to 2021, we look back at the things that defined 2020 and the way businesses have been shaped for the new normal.One aspect of business that’s changed a lot is sales workflows. We’ve found that it’s been the year for refinemen... Read More »

More Reasons Why You Need to Outsource your Lead Generation [INFOGRAPHIC]

More Reasons Why You Need to Outsource your Lead Generation [INFOGRAPHIC]

12/15/2020 Apparently, businesses outsource to reliable B2B lead generation companies for three things; it conserves time, money and effort.This is an advantage for IT and Software companies for instead of minding the strenuous work of hiring and training peopl... Read More »

Sales and Marketing Adaptations That Will Stick in 2021

Sales and Marketing Adaptations That Will Stick in 2021

12/10/2020 Many experts are convinced that the world is not going back to how it was before the global pandemic struck – Or at least not for a long time. Operating in the “new normal” emphasizes on socially-distanced interactions and heavily relying on te... Read More »

Leverage Social Media’s Influence to Reach More Targeted Customers

Leverage Social Media’s Influence to Reach More Targeted Customers

12/08/2020 There is no doubt that in today’s world we are always almost connected. Social media has formed an extension of the ways that we connect with people, and its reach has been truly incredible.With the latest developments in the ways we used social me... Read More »

Top Trends in Technology Selling for 2021

Top Trends in Technology Selling for 2021

12/04/2020 As the crazy year of 2020 is soon coming to a close, more and more businesses are also starting to make their predictions for what 2021 has in store especially in the coming tech trends. One thing that’s for sure is that today’s most important te... Read More »

Building a Successful Thanksgiving Marketing Campaign

Building a Successful Thanksgiving Marketing Campaign

11/25/2020 We are nearing the end of 2020 which means the holidays are coming and no matter where you are or what business you operate in, the fact still remains that the holidays are a frenzy-filled season for both the customers and businesses. Are you ready f... Read More »

Sample Telemarketing Scripts for ADVERTISING

Sample Telemarketing Scripts for ADVERTISING

11/20/2020 Download our free ebook:Sample Telemarketing Scripts for ADVERTISINGHere’s what’s in store for you this month!Subscribe to our newsletter and get your Sample Telemarketing Script for FREE!Scripts are used as guide for telemarketers to deliver the... Read More »

Optimizing Your Sales Through Digital Transformation

Optimizing Your Sales Through Digital Transformation

11/18/2020 Digital transformation has, as the name suggests, transformed various aspects of modern society and the world of business has been one of the hardest-hit-areas. Digital transformation forces companies to change their business models to adapt to the n... Read More »

How to Get Booked with Discovery Calls

How to Get Booked with Discovery Calls

11/13/2020 For many online experts with high ticket offers, filling up your calendar involves speaking with potential clients on discovery calls. But how exactly do you go about getting these calls booked?Today, we’re going to talk about simple but effective ... Read More »

How to Get Booked with Discovery Calls

How to Get Booked with Discovery Calls

11/11/2020 For many online experts with high ticket offers, filling up your calendar involves speaking with potential clients on discovery calls. But how exactly do you go about getting these calls booked?Today, we’re going to talk about simple but effective ... Read More »

B2B Logistics firm Wins $6 Million in New Sales from Callbox Campaign [CASE STUDY]

11/09/2020 Watch this short video to learn how Callbox helped a B2B logistics provider expand in a new market and close high-value deals faster.This Pittsburg, PA-based logistics company has over 40 years providing managed freight, shipping, and storage service... Read More »

Appointment Setting Tips for Software Companies

Appointment Setting Tips for Software Companies

11/04/2020 The software industry is one of the most competitive and software companies are constantly vying to get the biggest market share. Therefore, if you are part of this industry, you need to have an efficient and relevant lead generation process in order... Read More »

Cyber Security Lead Generation: Where and How To Look for New Leads in 2021

Cyber Security Lead Generation: Where and How To Look for New Leads in 2021

10/30/2020 Cyber security lead generation is a niche B2B market with its own rules meaning not every single marketing tactic in the hat is going to work for the market.However, by understanding the target customers, there are plenty of opportunities for markete... Read More »

Top 5 Sales and Marketing Podcasts for Technology Sellers

Top 5 Sales and Marketing Podcasts for Technology Sellers

10/28/2020 The massive rise in the popularity of podcasts is undeniable. According to Podcast Insights, 44% of the U.S. population alone has listened to at least one podcast as well as hop onto the bandwagon and start a podcast themselves.Why is there so much l... Read More »

3 Content Marketing Tips from Top Tech Companies

3 Content Marketing Tips from Top Tech Companies

10/22/2020 ccording to a LinkedIn report, 78 percent of IT consumers require more information about a product or service before they make a buying decision. Furthermore, 67 percent of businesses purchase from businesses who educate them every step of the way. T... Read More »

How to Cope with Business Rapid Growth: Top Ideas to Stay on Top

How to Cope with Business Rapid Growth: Top Ideas to Stay on Top

10/20/2020 Transitioning to puberty can get intense. Rapid changes occur, and there’s nothing you can do to stop these changes from happening. Anyone who has had to undergo the sudden shift towards adolescence has already realized that the only way to cope wi... Read More »

How to Manage Leads and Appointments from your Outsourced Agency

How to Manage Leads and Appointments from your Outsourced Agency

10/14/2020 In order for a business, whether big or small, to grow, there needs to be a healthy level of collaboration and delegation that exists. Regardless if you’re talking about an individual employee or an outsourced agency, nobody would like to work for ... Read More »

Why Businesses Struggle With Lead Generation

Why Businesses Struggle With Lead Generation

10/12/2020 B2B businesses have ninety-nine problems and lead generation is definitely one of them. B2B sectors Marketers and Sales Heads have been faced with the struggles of generating more opportunitiesGenerating new leads through content marketing, SEO, and ... Read More »

How to Find Potential Clients for your New Startup

How to Find Potential Clients for your New Startup

10/09/2020 When you’re operating a B2B startup, you want to immediately land paying clients. Initially, the revenue is primarily based more on principle rather than profit, but moreover, it’s even more important to gain clients that are going to give your s... Read More »

Driving New Business Leads for 2021 (What’s New)

Driving New Business Leads for 2021 (What’s New)

10/07/2020 The year 2020 has been a defining year for many businesses. It revealed what kind of foundation and values that make a business weather any kind of storm or make it last. Notably, it has also created a huge business shift. In order to adapt and thriv... Read More »

4 Ways to Generate OEM Leads

4 Ways to Generate OEM Leads

10/05/2020 In the digital age that we live in right now, our customers are presented with a myriad of options on a daily basis. So much so that the manufacturing field is constantly crowded and the basics are not enough anymore to make you and your business sta... Read More »

Growth Strategies for Systems Integration Companies

Growth Strategies for Systems Integration Companies

10/01/2020 Trying to sell a business is no easy feat. It requires you to be good at identifying who your potential buyers are and how their risks and opportunities are perceived from their lens. If you can do that, it will result in realizing the higher value f... Read More »

Empowering Your Sales Reps During Trying Times

Empowering Your Sales Reps During Trying Times

09/29/2020 Sometimes we experience some trying times and it starts affecting the various areas of our lives, especially in our business.In difficult times, you wouldn’t want it to specifically affect your sales.Here are some tips to help you empower your sale... Read More »

How To Generate Technology Leads Using Technographics Data

How To Generate Technology Leads Using Technographics Data

09/24/2020 Companies use tools and applications that can provide insight into their tech buying habits, how they work, the different challenges they face, and what tech they’ll buy next. Especially for technology providers, technographics is your lens into th... Read More »

5 Ways Technology Drives Sales and Marketing

5 Ways Technology Drives Sales and Marketing

09/17/2020 It’s nearly impossible to do sales and marketing in this day and age without any form of technology. Of course, you could, but it would waste a lot of time, resources, and take you ages to see any results. Technology has become a big part of the da... Read More »

How to Add Outbound Prospecting into your Sales Activities

How to Add Outbound Prospecting into your Sales Activities

09/14/2020 Being able to have a funnel filled with high-quality leads is something every sales professional’s dream achievement. However, it is known to be a task that comes with challenges, and many of the end up settling for leads that are not even the righ... Read More »

Customer Acquisition Strategies for Field Service Software Companies

Customer Acquisition Strategies for Field Service Software Companies

09/10/2020 One thing that a field business software company, and of course, any business owner worries about is how they can generate more clients and therefore increase their revenues. In order to achieve these objectives, you need the right tools which are ad... Read More »

Engaging Different ABM Buyers: From Executives to CxOs

Engaging Different ABM Buyers: From Executives to CxOs

09/04/2020 Account-based marketing has been around for years already and as the years have passed, more and more companies ranging from big enterprises down to small businesses have adapted ABM into their marketing strategies. Ultimately, what it all comes down... Read More »

How To Streamline Your Sales Pipeline With These 5 Steps

How To Streamline Your Sales Pipeline With These 5 Steps

08/31/2020 Efficient sales processes are key to effective sales, but sales pipelines can get pretty clogged up if unmaintained for a long time.Periodic pipeline maintenance is necessary to enable growth and minimize resource waste in an organization. Besides, i... Read More »

Marketing Strategies CMOs Must Try to Drive Growth in 2021

Marketing Strategies CMOs Must Try to Drive Growth in 2021

08/26/2020 The year 2020 has already disrupted the world forcing companies to create significant adjustments and changes in how they conduct and market their business. We are now halfway toward 2021 and as the months crawl by, marketers need to continuously ada... Read More »

IT GRC Sales Guide: Ways to Sell IT GRC Services

IT GRC Sales Guide: Ways to Sell IT GRC Services

08/24/2020 Governance, Risk and Compliance Services (GRC Services) is a strategy used in managing an organization’s overall governance, enterprise risk management, and compliance with regulations. To present a better image, think of GRC as a structured approa... Read More »

5 B2B Practical Tips to Keep Your Sales Intact

5 B2B Practical Tips to Keep Your Sales Intact

08/19/2020 When you look at the current situation, it is very evident that things will not return to normal any day soon. Instead, there is an impending possibility of a recession if this will grow much longer. Because of that, customer confidence continues to ... Read More »

How Email Marketing Looks Like in the New Normal

How Email Marketing Looks Like in the New Normal

08/14/2020 The lockdown imposed by governments around the world has forced everyone to stay at home. That means people have more screen time and business activities have now been done online. This has given business owners the opportunity to reach more people o... Read More »

7 Things You Can Do Today To Warm Up Cold Leads

7 Things You Can Do Today To Warm Up Cold Leads

08/11/2020 A cold lead isn’t a lead to give up on.Sometimes, all a cold lead needs is a little warming up before its ripe for conversion.Cold lead lists remain one of the best lists to market to because they’re already familiar with your product, and you’... Read More »

Reasons Why Webinars Fail and What You Can Do to Avoid Them

	Reasons Why Webinars Fail and What You Can Do to Avoid Them

08/06/2020 It’s not a secret that webinars are at the peak of it’s channel career today. With everyone transitioning their live events and conferences virtually to adapt to the new normal, it’s impossible that you haven’t yet received an email invitatio... Read More »

The Continued Growth of Managed Services (MSP) and the Trends for 2020

The Continued Growth of Managed Services (MSP) and the Trends for 2020

08/04/2020 Managed Services Providers (MSPs) have been helping SMEs and enterprise businesses scale, and the industry itself is expected to grow in the years to come.From the rise of consultation services to the demands in cybersecurity, the need for MSPs is ap... Read More »

How to Craft a BASHO Email that will Land You Meetings with Ideal Prospects

How to Craft a BASHO Email that will Land You Meetings with Ideal Prospects

07/29/2020 Every business wants to grow and every business wants to land that sweet meeting with their ideal prospect. Especially if you’re part of the sales team in your company, you know it’s true. Among the many important roles in every company, sales an... Read More »

Intent Data: How to Generate Leads Using Interest Signals

Intent Data: How to Generate Leads Using Interest Signals

07/29/2020 When your buyers have pain points, what they do is visit various websites, read articles upon articles, and stack up downloading ebooks and whitepapers that could provide them the solutions they are looking for. What your B2B intent data does is it c... Read More »

Ways Your Emails Can Stand Out From Other Emails Prospects Get

Ways Your Emails Can Stand Out From Other Emails Prospects Get

07/20/2020 For years now, email remains the most dominant form of communication for salespeople through email. Now, even though it is the most effective way to reach people, a lot of the time, most salespeople’s emails still get thrown straight into the trash... Read More »

The Do’s and Don’ts of a Sales Discovery Call

The Do’s and Don’ts of a Sales Discovery Call

07/15/2020 Once a salesperson gets hold of a new customer on a call, the most common tendency is, of course, to demo your product and try to sell it in a heartbeat. The error in trying to sell right away is that it doesn’t allow time to identify their pain po... Read More »

Winning Design Tips for Business and Marketing

Winning Design Tips for Business and Marketing

07/09/2020 What opens up valuable opportunities for businesses usually rides on the back of good designs. More often than not, the importance of design is being underestimated or is being treated more as an afterthought. On the contrary, good design can bring s... Read More »

How to Set Sales Appointments with Prospects

How to Set Sales Appointments with Prospects

07/06/2020 No matter what the industry is, setting up an appointment remains to be one of the most challenging tasks for salespeople. But no matter how difficult this task is, you need to increase your success rate, or you will run out of sales pipelines. Any s... Read More »

Freedom From Webinar Bloopers: Avoid These Common Webinar Blunders

Freedom From Webinar Bloopers: Avoid These Common Webinar Blunders

07/01/2020 The 4th of July is an incredibly important day in American history. It marks the beginning of independence and it brings out the feeling of freedom. Today we want to celebrate freedom the B2B way and talk about the cornerstones that build a successfu... Read More »

Winnning Targeted B2B Lead Generation Recipe to Grow Your Business

Winnning Targeted B2B Lead Generation Recipe to Grow Your Business

06/29/2020 I’m sure we can all relate to the feeling of coming home a little too late from work, hungry but too tired to put together an elaborate dish with too many ingredients and taking too long to cook. Good thing there are many yummy dishes you can make ... Read More »

6 Things Your Lead Generation Partner Should Provide

6 Things Your Lead Generation Partner Should Provide

06/25/2020 Lead generation is undeniably considered the heartbeat of any business, and like many other businesses out there, you either are in the process of getting a lead generation partner or you already have one. Having established that lead generation is t... Read More »

5 Ways to Promote Your Virtual Event to Drive More Webinar Attendees

5 Ways to Promote Your Virtual Event to Drive More Webinar Attendees

06/23/2020 Webinars are one of the most educational tools for marketing. It is useful in securing sales now, especially during the pandemic. More and more people and companies around the globe are looking to move their business and professional education online... Read More »

A Software Company’s Guide to More Clients and More Sales

A Software Company’s Guide to More Clients and More Sales

06/18/2020 Companies in the Software industry often struggle with marketing their products and services. Much of this struggle involves applying the appropriate strategies to attract more clients and win more sales. Easier said than done, but it largely entails... Read More »

How to Clean and Update Your Salesforce Data

How to Clean and Update Your Salesforce Data

06/16/2020 Data is essentially considered the lifeblood for most companies. It is what keeps the business alive and kicking. Not only does your data provide valuable insights into their organization and its customers, but it also empowers teams to take action.T... Read More »

IT Sales Scripts: A Quick Guide to Writing Sales Scripts for IT Selling

IT Sales Scripts: A Quick Guide to Writing Sales Scripts for IT Selling

06/12/2020 Getting your client on a one-on-one call or meeting is one step closer to closing the sale. But, is your script good enough to get them to convert?Your sales script is a critical component in pitching your clients, and it can determine if your custom... Read More »

Top Webinar Marketing Tips for B2B SaaS Companies

Top Webinar Marketing Tips for B2B SaaS Companies

06/08/2020 Working in business, everyone knows the pressure of constantly delivering fresh leads into the funnel, and if you’re working in the sales or marketing department for SaaS, you’re all too familiar with it. If you operate in the SaaS industry, webi... Read More »

How To Segment (and Nurture) Your Webinar Leads After Your Virtual Event

How To Segment (and Nurture) Your Webinar Leads After Your Virtual Event

06/04/2020 The great thing about conducting webinars is that you get to engage and work with diverse individuals all around the world and it simultaneously gives you direct insight into all the things that are making a big impact across different industries. On... Read More »

Lead Generation and Growth Strategies for Niche B2B Industries

Lead Generation and Growth Strategies for Niche B2B Industries

06/02/2020 By this point, we all know that not all lead generation strategies are the same. Lead generation strategies that may have worked back then may not work nowadays anymore, and every year we need to update our strategies to fit the specific industry we ... Read More »

Webinar Marketing: What Not To Do When Hosting Virtual Events

Webinar Marketing: What Not To Do When Hosting Virtual Events

05/29/2020 Virtual events such as webinars have been around for a while, but have shot into popularity especially in recent years. Hosting an online event can be fun especially when you have a great audience that shows much enthusiasm and participation. However... Read More »

5 Lead Generation Strategy Examples To Increase Software Sales

5 Lead Generation Strategy Examples To Increase Software Sales

05/26/2020 Competition, uncertain times, changing preferences of customers – these are some of the things that affect the sales of software companies. That is why you need to adapt and be flexible with their marketing strategies if you want to see an increase... Read More »

Top B2B Industries That Will Benefit Greatly from Online Events

Top B2B Industries That Will Benefit Greatly from Online Events

05/21/2020 Whether it’s in our personal or work lives, the majority of our time is spent online. Companies all around the world don’t ‘adjust’ to technology anymore, they embrace it. All the way from sales to marketing and customer service, a lot, if no... Read More »

4 COVID-19 Email Examples From Your Favorite Brands

4 COVID-19 Email Examples From Your Favorite Brands

05/18/2020 As the world reels from the impact of COVID-19, businesses are unsure how to promote their products and services. Indeed, how can you urge people to buy when everyone is in the dark and doesn’t know what happens next. How can you market your brand ... Read More »

Outdated SaaS Sales Tactics and What You Should be Doing Instead

Outdated SaaS Sales Tactics and What You Should be Doing Instead

05/12/2020 Software end users keep changing. This is especially true for the new end users. Their mindset and what tickles their ears and interests are not quite the same as those of past customers. We have the internet to thank for all types of information acc... Read More »

[EBOOK] Sales Enablement Essentials: Tools, Materials and Tactics for Winning Deals

[EBOOK] Sales Enablement Essentials: Tools, Materials and Tactics for Winning Deals

05/05/2020 Closing sales deals isn’t an easy fit but it sure is one of the most satisfying feelings for a salesperson once they shake their buyer’s hand, sealing the deal in.The challenge lies in the process of getting there. It doesn’t happen overnight a... Read More »

Lead Generation and Growth Strategies for Healthcare IT Companies

Lead Generation and Growth Strategies for Healthcare IT Companies

04/27/2020 Developing your healthcare IT company into an industry leader may not be an easy feat, but it is surely achievable if you use competent growth strategies. Healthcare IT companies essentially fall under the IT and software fields. This means that lead... Read More »

Ways to Identify, Qualify and Convert Your Website Leads

Ways to Identify, Qualify and Convert Your Website Leads

04/23/2020 Getting people to visit your website is the easy part; getting them to convert is a whole other ball game.However, there are different ways to make the process scientific and systematic. In this way, you’ve got your website steadily bringing in lea... Read More »

How to Set Up, Host and Maximize Digital Events to Generate Leads

How to Set Up, Host and Maximize Digital Events to Generate Leads

04/16/2020 Webinars have been around for quite some time already and have grown more in popularity in recent years. You have probably either signed up or hosted a webinar yourself in the past.Webinars are a great way to connect with existing clients as well as ... Read More »

Lead Generation Strategies for AI Technology Companies

Lead Generation Strategies for AI Technology Companies

04/14/2020 No matter how many movies Hollywood can cook up about robots making our lives easier in the beginning but ultimately end up ruling the world, there is no denying that the horror of it won’t stop us from creating and integrating AI into our real liv... Read More »

How To Survive, Bounce Back and Achieve Success Throughout a Crisis

How To Survive, Bounce Back and Achieve Success Throughout a Crisis

04/13/2020 Trying times like the current global health crisis can turn the tables for many people: homes turn into remote offices, fine dining restos deliver food, fitness classes are done on the internet and guitar tutorials are taught virtually. These are sce... Read More »

Medical Sales: 5 Keys to Success in Healthcare Selling

Medical Sales: 5 Keys to Success in Healthcare Selling

04/07/2020 “The struggle is real” rings very true for medical sales reps.The competition is nothing less than fierce. So, how can you ensure that you stand out above the crowd?Here’s how…Know your customerPut relationship-development first by learning a... Read More »

Empowering Your Sales Reps During Trying Times

03/27/2020 1:14Sometimes we experience some trying times and it starts affecting the various areas of our lives, especially in our business.In difficult times, you wouldn’t want it to specifically affect your sales.Here are some tips to help you empower your ... Read More »

5 Positive Signs That You’ve Chosen The Right Lead Generation Partner

5 Positive Signs That You’ve Chosen The Right Lead Generation Partner

03/23/2020 As a good digital marketer, you don’t merely operate solely based on mere hunches but on solid, reliable and accurate data. You rely on verified information which will influence your decisions on what steps you’re going to take next. The same goe... Read More »

4 Hard Questions to Ask if You Need to Hand Your Lead Generation to an Agency

4 Hard Questions to Ask if You Need to Hand Your Lead Generation to an Agency

03/13/2020 Lead generation is the fuel that makes businesses grow. Some companies have already figured out a lead generation strategy that complements their business model while some are still struggling. Other businesses, on the other hand, have no idea or are... Read More »

Sales Outsourcing as a Revenue Channel for Financial Firms

Sales Outsourcing as a Revenue Channel for Financial Firms

03/06/2020 The term “outsourcing” has been coined since the early 80s, but its history goes back further than we may think. Ever since people have been performing tasks for employers, some duties have most likely been performed off-site. When a staff member... Read More »

Tactics Businesses Can Learn from the Super Bowl

Tactics Businesses Can Learn from the Super Bowl

02/06/2020 The Super Bowl weekend just ended, but people are still buzzing about it with excitement, recalling all their favorite highlights with their friends and families, and rightfully so! The Super Bowl is the most-watched and most-anticipated sporting eve... Read More »

Sales Leads That Convert: What is a High-quality Sales Lead?

Sales Leads That Convert: What is a High-quality Sales Lead?

01/22/2020 Every sale starts with a lead and there is no shortage of methods of getting some. But, what matters the most is the quality of leads that are coming through a sales pipeline.High-quality leads equal great sales and the possibility of repeat revenue,... Read More »

ERP Software Leads: Effective Lead Gen for ERP Solutions

ERP Software Leads: Effective Lead Gen for ERP Solutions

01/14/2020 If you are in the tech industry and you are selling enterprise resource planning (ERP) software, you know how challenging it is not only to market your products but also to get quality B2B leads. That’s because potential customers are not aware tha... Read More »

A Hands-on Guide to B2B Social Selling on LinkedIn, Facebook and Twitter in 2020

A Hands-on Guide to B2B Social Selling on LinkedIn, Facebook and Twitter in 2020

01/08/2020 A Hands-on Guide to B2B Social Selling on LinkedIn, Facebook and Twitter in 2020Modern Marketing cannot be without Social Media as it has become an integral part of it. It is a powerful tool to build meaningful connections and relationships with your... Read More »

The Lifecycle of MSP Leads: Using Content to Convert MSP Buyers

The Lifecycle of MSP Leads: Using Content to Convert MSP Buyers

12/16/2019 Managed service providers (MSPs) often find themselves in this dilemma — a business prospect listens to your proposed plan of how to manage their system, and they seem to agree with it. However, when they heard how much it would cost them, they for... Read More »

Cyber Security Vendors Need to Move Past FUD: Here’s Why and How

Cyber Security Vendors Need to Move Past FUD: Here’s Why and How

12/03/2019 News of epic data breaches now hit headlines almost every week. If 2017 has proven to be a record-setting year for high-profile cyber-attacks (think Equifax, Verizon, Uber, Kmart, etc.), then 2018 is shaping up to be an even bigger year for cyber sec... Read More »

What’s In The Box? The Top Apps and Services We’re Most Thankful For

What’s In The Box? The Top Apps and Services We’re Most Thankful For

11/26/2019 Marketing twenty or even just ten years ago looked very different from how we know it and operate nowadays. It used to be more tedious and laborious. Though still quite challenging now, it has definitely come a long way. The same goes, especially for... Read More »

Technology Sales: Upselling Your Customers Using ABM

Technology Sales: Upselling Your Customers Using ABM

11/12/2019 ABM or account-based marketing is one of the most effective ways of delivering personalized messages to prospects. When combined with upselling, it can create a powerful avenue to supercharge your sales.From creating target lists to automation, we sh... Read More »

8 Lead Generation Strategies You Can Use When You Need More Clients

8 Lead Generation Strategies You Can Use When You Need More Clients

11/05/2019 Identifying and attracting potential clients is arguably the most essential part of marketing and sales – apart from closing the deal, of course.But, how do you keep the clients coming in?In this article, we take a look at how you can create a cons... Read More »

6 Secrets of a Sales Prospecting Email that Prospects Can't Say No To

6 Secrets of a Sales Prospecting Email that Prospects Can't Say No To

10/29/2019 Here’s a hard fact: according to research and advisory firm, TOPO, only 24 percent of sales emails are ever opened. And another from Boomerang: an average user receives 147 emails and deletes 71 of them five minutes later without even reading them.... Read More »

How to Set Sales Appointments with IT Security Prospects

How to Set Sales Appointments with IT Security Prospects

10/14/2019 No matter what the industry is, setting up an appointment remains to be one of the most challenging tasks for salespeople. But no matter how difficult this task is, you need to increase your success rate, or you will run out of sales pipelines. Any s... Read More »

5 Most-watched Marketing Shorts From Callbox’s Video Playlist

5 Most-watched Marketing Shorts From Callbox’s Video Playlist

10/03/2019 Here at Callbox we always strive to provide you with the best content from B2B marketing strategies to lead generation and everything in between. With multi-channel marketing being the top marketing approach in our times, we make sure our blogs addre... Read More »

Get More Telecom Leads with Multi-Channel Marketing

Get More Telecom Leads with Multi-Channel Marketing

09/23/2019 Recent market stats show that competition in the telecom industry is rising in 2018. This is due to numerous innovations and disruptions that are pushing players big and small to seek a position in their respective niches.The challenges brought about... Read More »

6 Growth Hacking Tactics Every IT Security Company Must Exploit

6 Growth Hacking Tactics Every IT Security Company Must Exploit

09/12/2019 There are plenty of lead generation strategies out there, but the most important part of all of this is creating a strategy that will take advantage of multiple channels of acquisition when it comes down to it. In this article, we will be discussing ... Read More »

Industry Insights: How to Influence Today’s B2B FinTech Buyers

Industry Insights: How to Influence Today’s B2B FinTech Buyers

09/06/2019 FinTech continues to see double-digit expansion, and much of the market’s growth now comes from B2B FinTech. Opportunities in payment platforms, SME lending solutions, and SaaS-enabled back office tools have investors lining up behind B2B-focused F... Read More »

5 Essential FinTech Marketing Strategy Tips and Why They Work

5 Essential FinTech Marketing Strategy Tips and Why They Work

07/25/2019 It’s official: FinTech has reached early mass adoption. Consumers are now making check deposits and rebalancing their portfolio on their morning commute, and businesses can now compare financing terms and secure a loan in less than 24 hours without... Read More »

4 Solid B2B Email Campaign Ideas to Market Cloud Solutions

4 Solid B2B Email Campaign Ideas to Market Cloud Solutions

07/19/2019 Email is still pretty powerful and it is a way of engaging your following whilst utilizing only a fairly small number of resources. In this short article, we will be exploring the different types of email marketing campaign examples for cloud solutio... Read More »

5 Rubbish Reasons Not to Invest in Lead Generation

5 Rubbish Reasons Not to Invest in Lead Generation

07/17/2019 The internet is filled with thousands of new content popping up each second. One of the most popular types of articles that crowd over our social media timelines are the ones that present you with a list of reasons why you should do this or why you s... Read More »

How to Generate Leads Faster with this Proven Outbound Workflow

How to Generate Leads Faster with this Proven Outbound Workflow

06/17/2019 When I googled “how to generate leads” at time of writing, it returned around 560 million search results.That might sound like a lot, and it actually is. But a quick glance at the first few pages revealed that not much has been written about end-... Read More »

Everything You Need to Ask When Choosing a Lead Generation Company

Everything You Need to Ask When Choosing a Lead Generation Company

06/10/2019 So you’ve decided to outsource lead generation, and you’re about to choose a marketing partner. This is probably one of the most important choices you’ll ever make as a marketer. So, how can you be sure you pick the right lead generation compan... Read More »

7 Best Picks from Callbox’s Library for Your 2019 Summer Reading List

7 Best Picks from Callbox’s Library for Your 2019 Summer Reading List

05/14/2019 I can’t wait to pick up David Kushner’s newest book The Players Ball. It tells the story of the bitter rivalry between two of the leading figures during the worldwide web’s early days, which eventually shaped the digital world as we know it tod... Read More »

Marketing Renaissance: 6 (Old-School) B2B Trends Making a Comeback

Marketing Renaissance: 6 (Old-School) B2B Trends Making a Comeback

04/29/2019 Spring has sprung. You can feel it in the air. It’s the season of rebirth and renewal. Out with old and in with the new, right?Well, sometimes, it’s actually the other way around. Some of the latest trends in B2B marketing today have actually bee... Read More »

[Free Download] ABM Telemarketing Scripts for Cold Calling Key Software Personas

[Free Download] ABM Telemarketing Scripts for Cold Calling Key Software Personas

04/05/2019 If there’s one channel that checks all the boxes in ABM outreach, it’s targeted phone calls. Outbound touches drive ABM results in five crucial areas:Gathering insights that help tailor your approachBuilding and growing meaningful relationships w... Read More »

In a Sea of Sameness, Here’s How IT Staffing Firms Can Stand Out

In a Sea of Sameness, Here’s How IT Staffing Firms Can Stand Out

02/27/2019 In my experience working with different IT staffing companies over the years, I’ve noticed an almost universal theme: they tend to rely on the same pitch. To be clear, I’m not saying IT staffing firms have nothing unique to offer. It’s just tha... Read More »

Why a DIY Lead Generation Can Kill Your Business

02/20/2019 You can get almost any kind of information on the Internet — from the most useless trivia to building a house. For this reason, a lot of people embark on DIY projects although the results are not always positive. Companies, too, are jumping into th... Read More »

15 Best-Kept B2B Email Secrets to Win Prospects’ Hearts [INFOGRAPHIC]

02/14/2019 Writing sales emils is probably not your idea of spending Valentine’s Day, but it doesn’t mean you can’t get into the loving spirit while preparing your drafts and templates. The next email you send out just might be what you need to move the s... Read More »

Multi-channel Customer Experience and How it Impacts your Lead Gen Strategy

Multi-channel Customer Experience and How it Impacts your Lead Gen Strategy

02/07/2019 A sales campaign involves hitting different factors on different fronts. However, we have to realize that in this day and age, the digital front is one area that you really have to pay attention to.There are a lot of things that you can deploy in ord... Read More »

SaaS Market Trends for 2019 and How to Align Your Growth Strategy

SaaS Market Trends for 2019 and How to Align Your Growth Strategy

09/27/2018 The SaaS market is a highly competitive one. The question is no longer whether or not businesses are on-board SaaS to cut storage costs to significant values.Intuit data reveals 85% of small business owners plan to invest more in SaaS solutions that ... Read More »

10 Lead Magnet Ideas to Grow Your Sales Pipeline

10 Lead Magnet Ideas to Grow Your Sales Pipeline

09/18/2018 Lead Magnets are an excellent way to grow your email list without buying one. Besides, it’s unethical to buy or rent an email list and spam people. Don’t give in to the pressure of stealing email addresses to support your sales team.In this artic... Read More »

Industry Insights: The 5 Types of Buyers You Meet in Cloud Selling

Industry Insights: The 5 Types of Buyers You Meet in Cloud Selling

09/11/2018 The earliest known use of the term ‘Cloud’ to refer to off-premise computing and storage took place in a 1996 Compaq business plan. The document pretty much foresaw many of the things that would eventually make up early iterations of the Cloud.It... Read More »

Increase your Software Sales in 5 Easy Steps

Increase your Software Sales in 5 Easy Steps

09/06/2018 You can bet your bottom dollar that software is still an important industry that’s driving innovations the world over. It’s the information age for crying out loud, and we have to recognize the fact that software will bring about major disruption... Read More »

5 Strong CTA Examples (with Solid CTRs and Conversions) to Learn From

5 Strong CTA Examples (with Solid CTRs and Conversions) to Learn From

08/13/2018 Conversion rates occupy a vital spot in any marketing dashboard, but they’re by no means the end-all and be-all of marketing metrics. Every conversion is the end result of a series of actions that prospects need to complete.It’s these tiny, inter... Read More »

5 Essential FinTech Marketing Strategy Tips and Why They Work

5 Essential FinTech Marketing Strategy Tips and Why They Work

08/06/2018 It’s official: FinTech has reached early mass adoption. Consumers are now making check deposits and rebalancing their portfolio on their morning commute, and businesses can now compare financing terms and secure a loan in less than 24 hours without... Read More »

How to Make a Compelling Presentation For Your Software Product

How to Make a Compelling Presentation For Your Software Product

05/14/2018 Of all IT products, software is often considered to be a hard sell for a lot of startups. It all boils down to how they present their offers to interested B2B buyers.Making a good impression should always be the primary objective for software compani... Read More »

Understanding Multi-channel, Cross-channel and Omnichannel Marketing

Understanding Multi-channel, Cross-channel and Omnichannel Marketing

03/27/2018 Marketing is an essential element in business. It is also quite tricky because there’s not a one-size-fits-all formula. What more, it is quickly evolving, and the traditional approach is losing its effectiveness. Despite all these, three strategies... Read More »

The B2B Buying Process Has Changed: Here’s How Not to Get Left Behind

The B2B Buying Process Has Changed: Here’s How Not to Get Left Behind

01/26/2018 There’s no denying it now. We’re not in Kansas anymore.The days when marketers took charge of the buyer’s purchase journey are long gone. Buyers now arrive at a purchase decision largely out of their own accord, with little to no direct involve... Read More »

4 Signs That You Badly Need a Lead Generation Team

4 Signs That You Badly Need a Lead Generation Team

10/25/2016 Lead generation is simple. Just find leads and turn them into sales. Now, if the term “easier said than done” has a poster boy, it’s good old lead generation, hands down.Lead generation may be simple, but surely, it isn’t easy. Especially if ... Read More »

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