02/20/2019 You can get almost any kind of
information on the Internet — from the most useless trivia to building a
house. For this reason, a lot of people embark on DIY projects although
the results are not always positive. Companies, too, are jumping into
the DIY route especially when it comes to lead generation, thinking they
can save more when they do.
not all DIY projects ended happily and satisfactorily. You can see
memes of DIY disasters all over the Internet. Who could miss the
“expectation vs. reality” GIFs?
the same with B2B businesses – you’ll never know whether your DIY lead
gen campaign can end up well or not. Unless you already have a dedicated
in-house lead gen team, doing a DIY is a dangerous business. Worse, it
can even kill your business. Here’s why: Lead Generation Takes Time
significant and long-lasting impact of your lead generation efforts
takes time. It will require you to invest a great deal of your time and
effort before you see any tangible results.
In the same way, DIY lead generation will take the same amount of time and effort or even more. If you don’t have a lead gen team,
you might soon see that you are spreading yourself or your staff
(whoever is assigned to) too thinly. You might even get distracted away
from the main core of your business.
you might be able to meet the rigors of a lead gen campaign at the
beginning but have difficulty following up since it will require a great
deal of attention. Moreover, lead generation campaigns need a significant amount of learning curve that will consume more time before you can apply them practically. Lead Generation Requires Specialized Technology
Your business might be using a variety of technologies and platforms that have different functions.
How many marketing-specific tools does your company use?
the question, though — how many marketing-specific programs does your
company use? The answer varies on the size of your business but if you
are a small business, the answer is most probably very few or none at
If you are already struggling with your tools, how can you expect your lead gen campaign to be successful?
On the other hand, hiring a third-party to take on your lead generation places you above ground. (Learn how to better manage outsourced B2B lead generation services)
experts and specialists are in charge. These don’t have just the
skills, but they have years of experience. In other words, they don’t
rely on guesswork but data and analytics.
they have the tools and cutting-edge technologies sparing you from
investing hundreds or even thousands of dollars on additional tools and
Related: The Ultimate List of Must-Have Multi-Channel Marketing Tools for 2019
Lead Generation Can Slow You Down (If Done Incorrectly)If
your business is experiencing growth, you will need more people. The
hiring process can impede your growth because you need time looking for
the right person to handle the additional responsibilities. On the other
hand, the growing work can overwhelm you, and you could hire the wrong
person because of haste.
you have managed lead gen, however, you can add qualified experts
within a short span. They can easily integrate with your company flow
with little or no supervision needed. It saves you money from training
new staff and needless errors.
Related: 5 Things to Know Before Outsourcing your Lead Generation Lead Generation is Dynamic
consumers are different and they can change their minds quickly, and
also because strategies need to evolve, you can’t be stagnant with your
lead generation campaign. You need to bring it to the next level, and
that’s where the pipeline strategy comes in.
strategy analyzes marketing and sales data, so your goals and decisions
are based on revenue. A reputable lead generation service is
well-qualified to use this strategy to keep your sales up and generate
revenue for your business.
so, these experts have the flexibility to adjust according to the
changes in businesses by increasing or decreasing your leads according
to your requirements.
Don’t DIY; It’s Time to Call the ExpertsWhy
attempt a DIY and place the business you have worked for at high risk
when you can have experts and professionals who have the technology and
experience that will bring your business to the next level?
Talk to one today to enjoy the benefits and stay ahead of your competition!
- ABM + Outbound: How Targeted Outreach Moves the Needle on ABM
- 7 Actionable Tips to Better Manage Outsourced Marketing Campaigns
- The Top Digital Marketing Conferences in 2019
About This Author
If your company wants to grow, Callbox B2B lead generation and appointment setting solutions is right for you.Founded in 2004, Callbox is the largest provider of Multi-Touch Multi-Channel Marketing solutions for businesses and organizations worldwide. Its core competencies include Lead Generation, A…
Read More »
More Articles From This Author
4 Solid B2B Email Campaign Ideas to Market Cloud Solutions
Email is still pretty powerful and it
is a way of engaging your following whilst utilizing only a fairly
small number of resources. In this short article, we will be exploring
the different types of email marketing campaign examples for cloud solutions providers. Marketing to Both Current and... Read More »
5 Rubbish Reasons Not to Invest in Lead Generation
internet is filled with thousands of new content popping up each
second. One of the most popular types of articles that crowd over our
social media timelines are the ones that present you with a list of
reasons why you should do this or why you should use a certain product.
There are l... Read More »
How to Generate Leads Faster with this Proven Outbound Workflow
When I googled “how to generate leads” at time of writing, it returned around 560 million search results.That might sound like a lot, and it actually is. But a quick glance at the first few pages revealed that not much has been written about end-to-end, outbound lead generation strategies that u... Read More »
Everything You Need to Ask When Choosing a Lead Generation Company
So you’ve decided to outsource lead generation,
and you’re about to choose a marketing partner. This is probably one of
the most important choices you’ll ever make as a marketer. So, how can
you be sure you pick the right lead generation company?The
secret is knowing the right question... Read More »
7 Best Picks from Callbox’s Library for Your 2019 Summer Reading List
I can’t wait to pick up David Kushner’s newest book The Players Ball.
It tells the story of the bitter rivalry between two of the leading
figures during the worldwide web’s early days, which eventually shaped
the digital world as we know it today.More
interestingly, though, the book al... Read More »
Marketing Renaissance: 6 (Old-School) B2B Trends Making a Comeback
Spring has sprung. You can feel it in the air. It’s the season of rebirth and renewal. Out with old and in with the new, right?Well,
sometimes, it’s actually the other way around. Some of the latest
trends in B2B marketing today have actually been in use since anyone can
remember, but had... Read More »
[Free Download] ABM Telemarketing Scripts for Cold Calling Key Software Personas
If there’s one channel that checks all the boxes in ABM outreach, it’s targeted phone calls. Outbound touches drive ABM results in five crucial areas:Gathering insights that help tailor your approachBuilding and growing meaningful relationships with each stakeholderDelivering relevant content an... Read More »
In a Sea of Sameness, Here’s How IT Staffing Firms Can Stand Out
In my experience working with different IT staffing companies over the years, I’ve noticed an almost universal theme: they tend to rely on the same pitch.
To be clear, I’m not saying IT staffing firms have nothing unique to
offer. It’s just that finding ways to communicate a compelling UVP... Read More »
15 Best-Kept B2B Email Secrets to Win Prospects’ Hearts [INFOGRAPHIC]
Writing sales emils is probably not your idea of spending Valentine’s Day, but it doesn’t mean you can’t get into the loving spirit while preparing your drafts and templates. The next email you send out just might be what you need to move the sales process forward – if you put your heart int... Read More »
Multi-channel Customer Experience and How it Impacts your Lead Gen Strategy
A sales campaign involves hitting
different factors on different fronts. However, we have to realize that
in this day and age, the digital front is one area that you really have
to pay attention to.There
are a lot of things that you can deploy in order to boost your
multi-channel customer... Read More »
SaaS Market Trends for 2019 and How to Align Your Growth Strategy
The SaaS market is a highly competitive one. The question is no longer whether or not businesses are on-board SaaS to cut storage costs to significant values.Intuit data reveals 85% of small business owners plan to invest more in SaaS solutions that by 2020, SaaS will be the most disruptive technolo... Read More »
10 Lead Magnet Ideas to Grow Your Sales Pipeline
Lead Magnets are an excellent way to grow your email list without buying one. Besides, it’s unethical to buy or rent an email list and spam people. Don’t give in to the pressure of stealing email addresses to support your sales team.In this article, we discuss compelling lead magnet ideas you ca... Read More »
Industry Insights: The 5 Types of Buyers You Meet in Cloud Selling
The earliest known use of the term ‘Cloud’ to refer to off-premise computing and storage took place in a 1996 Compaq business plan. The document pretty much foresaw many of the things that would eventually make up early iterations of the Cloud.It accurately predicted how enterprise software woul... Read More »
Increase your Software Sales in 5 Easy Steps
You can bet your bottom dollar that software is still an important industry that’s driving innovations the world over. It’s the information age for crying out loud, and we have to recognize the fact that software will bring about major disruptions across other major industries, particularly fina... Read More »
5 Strong CTA Examples (with Solid CTRs and Conversions) to Learn From
Conversion rates occupy a vital spot in any marketing dashboard, but they’re by no means the end-all and be-all of marketing metrics. Every conversion is the end result of a series of actions that prospects need to complete.It’s these tiny, intermediate steps that ultimately determine whether so... Read More »
5 Essential FinTech Marketing Strategy Tips and Why They Work
It’s official: FinTech has reached early mass adoption. Consumers are now making check deposits and rebalancing their portfolio on their morning commute, and businesses can now compare financing terms and secure a loan in less than 24 hours without having to visit a bank. It’s certainly a great... Read More »
How to Make a Compelling Presentation For Your Software Product
Of all IT products, software is often considered to be a hard sell for a lot of startups. It all boils down to how they present their offers to interested B2B buyers.Making a good impression should always be the primary objective for software companies. If anything, going the right way in terms of m... Read More »
Understanding Multi-channel, Cross-channel and Omnichannel Marketing
Marketing is an essential element in business. It is also quite tricky because there’s not a one-size-fits-all formula. What more, it is quickly evolving, and the traditional approach is losing its effectiveness. Despite all these, three strategies stand out: omnichannel, multi-channel, and cross-... Read More »
The B2B Buying Process Has Changed: Here’s How Not to Get Left Behind
There’s no denying it now. We’re not in Kansas anymore.The days when marketers took charge of the buyer’s purchase journey are long gone. Buyers now arrive at a purchase decision largely out of their own accord, with little to no direct involvement from marketing teams or sales reps. Buyers re... Read More »
4 Signs That You Badly Need a Lead Generation Team
Lead generation is simple. Just find leads and turn them into sales. Now, if the term “easier said than done” has a poster boy, it’s good old lead generation, hands down.Lead generation may be simple, but surely, it isn’t easy. Especially if only one or two people in an organization are task... Read More »