Website design, web development, and web marketing. In addition to Web design & Development, kroma Specializes in search engine optimization (SEO) and conversion optimization (CRO). Web Design: An effective business website has to succeed in several areas: It has to have a beautiful graphic interface to make the website look professional; it has to create an excellent user experience not to frustrate users and make them want to click out of the site. The site must be optimized for web marketing; SEO, social media marketing, and content marketing so that visitors are attracted to your webpages to begin with; and it also has to have high-level web conversion optimization. This is about maximizing the chance that users will do what your company wants them to do once they are on your website. What sets Kroma apart from a great many web development teams is that, while we have a specialty, the Kroma Web Design team is first-rate at the whole gamut. This translates to your site not only looking highly professional and being a pleasure to use, but to your site attracting more visitors, and maximizing the chance these users will convert. An effective business website, like effective traditional advertising, is an investment rather than an expense. Kroma returns.