The most respected music supervision company in Los Angeles for advertising only, handling music searches and all clearances for both union and non-union commercial productions.
After working as Music Supervisor for dick clark productions and Orion Pictures, Michael Welsh started MWP in 1990 with GAP as its first major client. His company handled all aspects of music supervision for all the Gap brands for 18 years, while taking on international advertising campaigns for FedEx, EA Sports, Ford, Macy’s, Amazon, Nokia and others. Today, Michael Welsh Productions, Inc. - a signatory to the SAG-AFTRA Commercial Contract - is considered the most experienced advertising-only music supervision company in Los Angeles
Considerations For The Digital Music Branding
02/21/2022 The Music industry has become much more competitive and all the artists need to be in the game of advertising to engage more and more audiences. Digital marketing has become necessary for the music industry.Digital Music BrandingSome musicians assume...
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Recording & Digital Media- American Federation Musicians New-Use Re-Use
01/20/2022 There are licensing different types of recordings, not so much as a creative option, but as a practical/logistical consideration for your campaign. The producer will have four choices. These are Original master recording(s), a pre-released cover, a b...
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Music Licensing In Advertising: Digital Music Branding
01/05/2022 We all watch advertisements on TV or social media? You must have witnessed that advertisements have music running in the background, which they procure through licensing or digital music branding. Digital Advertising and Digital Music Branding A musi...
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Music In Advertising: SAG AFTRA Advertising Obligations
11/17/2021 This issue of obtaining vocalist’s direct permission to use their performance in a commercial, goes beyond union (SAG-AFTRA) rules. Many States (like California), have “right of publicity” laws in place to protect performers from exploitation b...
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Music In Advertising: The Ad Music Song Search @ Michael Welsh Productions
10/20/2021 A song search needs to happen for your approaching ad campaign. Who will do it? What is the creative brief? Who has the final say about the song choice? It is the client, the in-house marketing department, or the Creative Director? What is the budget...
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Michael Welsh Productions: Vocalist’s Permissions In Advertising
09/17/2021 After all these years, many advertisers still think that all they need is a synch and master license; or they think that because their production is non-union, that union rules don’t apply to them; or they are unaware of International civil laws th...
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