Add your business to ZipLeaf for free!
 United States Business Directory
Why is Mobile App Development So Important Today

By Proximity Software Development

Why is Mobile App Development So Important Today

08/21/2019

The invention of Smartphone and Tablets has, no doubt, brought a massive revolution in every field of life. This changing trend of the tech world has attracted the attention of people and the businesses around the world. It would be quite right to say that the world has gone mobile because mobile apps have given more power to the people. A recent survey shows that more than 45% of Google searches are taking place on smartphones and the number of Smartphone users will cross 5 billion in 2019. This means that mobile app development business will also get a boom because more and more tech companies are going to engage with it to satisfy the varied and increasing demand of people. Mobile app development has got much importance nowadays due to the following reasons.
1-Easy and Direct Marketing Channel
The very first and the foremost benefit of mobile app development is that these provide an easy and direct marketing channel to the businesses. All the information related with the product and services of a business are at the fingertips of the users. Mobile apps also make it convenient to interact with your customers through notifications. Businesses can also judge the needs and likes of the customers and develop certain products to satisfy those needs.
2-Build Brand Recognition and Awareness
Mobile app development has become important also because mobile apps help to build brand recognition and awareness. This is mainly because businesses always focus on developing those products that satisfy customers’ needs. Mobile apps help the businesses to engage with their customers more often which increases brand loyalty.
3-Increased Sales
Mobile apps have increased the sales of almost all the businesses because these provide an innovative and attractive way to see the products before purchasing. Moreover, the users can read all the necessary information about the product and services they intend to purchase. Also, mobile apps have made shopping quite easier because you can pay directly from your bank account for the products and services purchased.
4-Competitive Advantage
Mobile app development is also important today because it provides businesses competitive advantages. A business using mobile app for marketing and sales always stands out of the crowd. You can also gain competitive advantage by hiring top notch tech experts for app development. This is because a good and attractive mobile application will engage more customers and increase sales.
5–24/7 Hour Visibility
Most of the businesses are booming nowadays because mobile app development has increased their visibility around the world. Through mobile app, your business is 24/7 hour visible to the customers which facilitates them to see the product they need and also read all the necessary information about it. The number of downloads of a certain mobile app either on Google Play Store or Apple App Store helps you judge the visibility of your business.
6-Easy Accessibility
Mobile apps also provide an easy accessibility to all the needed information, products, and services while on the go. There are many customers who do not have time to navigate the website of a business and prefer using mobile app for an easy access. Also, you do not need to sign in again and again into the app to get necessary information.
Final Word
After reading the entire article, we can summarize that mobile app development is very important for growth of any business nowadays. This is because more and more people are shifting to mobile usage because it provides on the go facility to carry on your business.

About This Author

Proximity Software Development

Proximity Software Development

Proximity offers nearshore software development and application maintenance services with high experience in outsourcing projects to USA clients. Our services include 1) Custom Software Development and Maintenance in multiple technologies and platforms (web, desktop, cloud, mobile), 2- Testin…

Read More »

More Articles From This Author

Top benefits of hiring dedicated development teams

Top benefits of hiring dedicated development teams

10/02/2019 The idea behind a dedicated team with a partner company is that you can have a software development team, normally composed of a group of software engineers, a couple of QA engineers, and eventually a tech lead or a scrum master, all of them working in a highly cooperative model with the team you ma... Read More »

What is Outsourcing and how does it work?

08/21/2019 Outsourcing is a practice some companies have of subcontracting products or services from an external supplier. In general terms, the goods or services that are subcontracted are not part of the core business of the company that is subcontracting. The most common outsourcing activity is hiring freel... Read More »

What is Machine Learning

What is Machine Learning

05/15/2019 Machine learning is the implementation of algorithms that can improve themselves based on statistics and patterns. This machine learning concept born around 1959 with an Alan Turing's proposal in his paper "Computing Machinery and Intelligence", in which the question "Can machine think?" is replaced... Read More »

From the Internet of People to the Internet of Things

From the Internet of People to the Internet of Things

04/08/2019 The Internet has been around for quite a while, and more likely we can all agree it has helped many of us by facilitating communication and information exchange in a global form, not only for people but for businesses as well. It provides the tools for instant interaction between two or more parties... Read More »

Top Reasons To use Node.Js

Top Reasons To use Node.Js

02/15/2019 More and more startups are entering the businesses with new and innovative technologies to make their mark. Some of these new technologies are proving a blessing even for old and large enterprises. It is a reality that any new technology propagates like a wave in the market. Node.js is also one of t... Read More »

What is Vue.js and What are its Advantages

What is Vue.js and What are its Advantages

01/10/2019 Application software development is one of the most popular businesses being practiced both at individual as well as enterprise levels. Different tools and techniques are being used by the developers for launching successful applications. A lot of software technologies are also being used by the dev... Read More »