By Michael Welsh Productions

10/20/2021 A song search needs to happen for your approaching ad campaign. Who will do it? What is the creative brief? Who has the final say about the song choice? It is the client, the in-house marketing department, or the Creative Director? What is the budget? When does that choice need to be made? And, when does it need to be cleared by?
For immediate release
Before streaming services, music supervisors and producers would go to retailers. They collect what they thought they’d need for an exhaustive search and submit their choices to their client. Michael Welsh is a professional company offering support and guidance to search songs.
Search becomes difficult
Many times, the response to the submitted songs went something like this: “None of these songs work. Do you really understand what we’re looking for? We want something compelling, something fresh, and something no one else is doing.” The process would begin again. People listen differently, depending on their mood and level of concentration.
What are the problems while searching?
Song searches are fun when you have good people that like doing them and are really good at it. You need to drop your cultivated “good taste” and find the right song! Spotify and other streaming services would search and we would clear. There were problems like sample issues, publishing issues, or availability issues.
Now whenever we do song searches, we simultaneously pick the best songs creatively, but also research songs for any anticipated problems – anything from conflicts with other brands and products.
How to make song search easier?
The Ad music song search is technically easier these days. There are indeed infinite choices and resources to find music for your project today. The label is on board, everyone knows who the singers are, and all the samples are identifiable.
Contact experts
Generally, music streaming services are a great tool for both producers, creative teams and music supervisors. There is now so much music at our finger tips. Finding the right song and artist that’s fits your target audience and is clearable, in budget, and all that rights can be secured within your time line. Have a word with Michael Welsh Productions to get assistance for a song search now.
Company information
2215 Lambert Drive
Pasadena, CA 91107
Phone: 626.796.0961

Michael Welsh Productions

The most respected music supervision company in Los Angeles for advertising only, handling music searches and all clearances for both union and non-union commercial productions. After working as Music Supervisor for dick clark productions and Orion Pictures, Michael Welsh started MWP in 1990 with GA…

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