Music Licensing In Advertising: Digital Music Branding
01/05/2022
We all watch advertisements on TV or social media? You must have witnessed that advertisements have music running in the background, which they procure through licensing or digital music branding.
Digital Advertising and Digital Music Branding
A music license is essential when you are using music on your website, or a video, or on an advertisement so that the original creator of the music cannot legally sue you. Most multi-national advertisement companies partner with musicians who develop unique music for their advertisements as they buy the music from the artist. On the other hand, a few companies also take the right of using the music in their digital media by paying the charges of the artist.
Well, obtaining a music license for advertisement can be a daunting task as you will have to deal with various people for different purposes. Moreover, it is also quite difficult to determine what sort of music rights will be necessary and what rights you can take for granted.
According to recent research, advertisements that come with music perform better when compared to advertisements that don’t have any sort of music. Using the right sort of music can positively impact consumers as you can engage them in your product.
Irrespective of whether you are making marketing videos or personal blogs, you will have to obtain background music with legal rights. Whether you are working on a commercial project or a non-commercial project, you must get the copyright from the original owner of the music.
Many people believe that they can use any music until they get profit, hence end up receiving copyright strikes from their owners. Even if you don’t make money from the music, you will still have to legally get the copyright from the original owner of the music. You will be subject to legal formalities from the original owner of the music if you don’t get the legal rights from the original owner.
About us:
Do you need assistance in getting legal copyright for the music you used in your commercial ads? Michael Welsh is the founder/CEO of Michael Welsh Productions, Inc. - a company specializing in music licensing and supervision for advertising only, for over 30 years. You can send your questions on related issues to info@michaelwelshprods.com.
About the Author:
For more information about Record Label Clearances Advertising visit our website https://www.michaelwelshprods.com/
About This Author
The most respected music supervision company in Los Angeles for advertising only, handling music searches and all clearances for both union and non-union commercial productions. After working as Music Supervisor for dick clark productions and Orion Pictures, Michael Welsh started MWP in 1990 with GA…
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