Add your business to ZipLeaf for free!
 United States Business Directory
4 Solid B2B Email Campaign Ideas to Market Cloud Solutions

By Callbox

4 Solid B2B Email Campaign Ideas to Market Cloud Solutions

07/19/2019 Email is still pretty powerful and it is a way of engaging your following whilst utilizing only a fairly small number of resources. In this short article, we will be exploring the different types of email marketing campaign examples for cloud solutions providers.
Marketing to Both Current and Potential Clients
Re-selling or re-marketing to existing clients and customers is much more cost-effective than having to market to new ones. Don’t fall into the trap of missing out on a lot more revenue by not being able to market to your existing base.
On the other hand, for your subscribers base, a well-thought-out email marketing plan not only builds awareness and loyalty to your cloud business, but also allows you to move potential customers through the sales funnel.
1. Weekly NewslettersThe mindset that a weekly newsletter is just a generalized newsletter that you send out to all of the people that are subscribed to it should be changed. The fact of the matter is that people like personalization and you will be able to convert better if you are able to meet different needs – even if you are just working with a general newsletter.
You should be able to customize different versions of your newsletters depending on the buyer personas of your current market. This does not mean that you should create an individual newsletter for each person, but rather split your markets up for general types of buyer personas.
Content also has to be given special consideration. Know that there is content that is intended to bring awareness, some for decision-making, and others for simple consideration. Being able to split these content types up in a singular newsletter allows your email to be optimized for conversion so you’ll be able to attract and maintain interest.

Targeted B2B Marketing Handbook: Guide, Checklists and Worksheets eBook Cover
Targeted B2B Marketing Handbook: Guide, Checklists and Worksheets
Find, engage and convert the right prospects with the right message.
2. Holiday EmailsDo not forget to greet your prospects of current clients on special occasions, but also be mindful if they celebrate a particular holiday or not. One email that almost every person loves is the “Happy Birthday” promotional email. It shows that your company truly cares about them. However, you want to position it in a way that doesn’t make the prospect feel like you are being too privy of their information.
For subscribers, holiday promotional emails are not just about holiday sales. Rethink your strategy and make good use of your data so that you can pick the right approach – should you go promotional or transactional? Send or respond?
Related: 15 Best-Kept B2B Email Secrets to Win Prospects’ Hearts [INFOGRAPHIC]
3. Promo EmailsOh, how we love these because they are designed to convert!
However, there are a couple of different types of promotions and different ways of going about them.
Product LaunchesProduct launches could be in collaboration with a physical event and other promotional campaigns such as a free webinar and eBook. You want to be able to provide added value with a product launch and not just launch a product out of nowhere. Marketing is not one-sided but rather a proposition that you should tackle dynamically.
Software LaunchesIf it’s a software launch, you could even offer a special discount or special beta access (your IT team will love this if it’s SaaS). One way of attracting existing customers to your new software is offering them a special access pass or a free membership for a specific amount of time. Reward loyalty, it always helps.
Limited Sales OffersIf you want to do limited sales offers do not do it all the time because sooner rather than later your customers will notice that you are just trying to pull off the same promo but with a different title to it. You want to be able to offer segmented limited sales offers that are designed for different buyer personas.
If you have a complex product, why don’t you launch a limited sale on the different aspects of that particular product?
Related: 4 Email Marketing Tactics That Are Not Just About Crafting Emails
4. Other TypesAs with everything that is content-related, you can pretty much do anything and everything – this is why content will always be considered king.
SurveysDon’t just put in a survey for your customers to answer but include a freebie for them doing so. You want to be able to motivate them and add value to the time that they will spend providing you with feedback. Sometimes the best way to pull off a survey is not to market any product to them but ask them real questions about their experience with your company.
QuizzesQuizzes should be designed for fun. And, what we love about fun is that it is absolutely marketable. You can design them to be informative, challenging, and even funny. This is one type of content marketing that if executed correctly can result in large gains for your company.
Find out how well your favorite music suits your selling style. Take this sales personality quiz and discover which genres match your profile.

Email marketing, whilst a classical form of marketing, does not have to be purely traditional. There is a reason why it is still a great tool to use for your marketing efforts and you should really take advantage of that.
Do not forget to observe best practices when sending emails and try to make sure that your market research is solid beforehand. Try not to forget the basics such as email hygiene and making sure that your segments are at their proper positions in the sales pipeline.


This article originally posted at The Savvy Marketer.

About This Author

Callbox

Callbox

If your company wants to grow, Callbox B2B lead generation and appointment setting solutions is right for you.Founded in 2004, Callbox is the largest provider of Multi-Touch Multi-Channel Marketing solutions for businesses and organizations worldwide. Its core competencies include Lead Generation, A…

Read More »

More Articles From This Author

6 Growth Hacking Tactics Every IT Security Company Must Exploit

6 Growth Hacking Tactics Every IT Security Company Must Exploit

09/12/2019 There are plenty of lead generation strategies out there, but the most important part of all of this is creating a strategy that will take advantage of multiple channels of acquisition when it comes down to it. In this article, we will be discussing lead generation strategies for IT security... Read More »

Industry Insights: How to Influence Today’s B2B FinTech Buyers

Industry Insights: How to Influence Today’s B2B FinTech Buyers

09/06/2019 FinTech continues to see double-digit expansion, and much of the market’s growth now comes from B2B FinTech. Opportunities in payment platforms, SME lending solutions, and SaaS-enabled back office tools have investors lining up behind B2B-focused FinTech companies.That’s according to KPM... Read More »

5 Essential FinTech Marketing Strategy Tips and Why They Work

5 Essential FinTech Marketing Strategy Tips and Why They Work

07/25/2019 It’s official: FinTech has reached early mass adoption. Consumers are now making check deposits and rebalancing their portfolio on their morning commute, and businesses can now compare financing terms and secure a loan in less than 24 hours without having to visit a bank. It’s certainly... Read More »

5 Rubbish Reasons Not to Invest in Lead Generation

5 Rubbish Reasons Not to Invest in Lead Generation

07/17/2019 The internet is filled with thousands of new content popping up each second. One of the most popular types of articles that crowd over our social media timelines are the ones that present you with a list of reasons why you should do this or why you should use a certain product. There are l... Read More »

How to Generate Leads Faster with this Proven Outbound Workflow

How to Generate Leads Faster with this Proven Outbound Workflow

06/17/2019 When I googled “how to generate leads” at time of writing, it returned around 560 million search results.That might sound like a lot, and it actually is. But a quick glance at the first few pages revealed that not much has been written about end-to-end, outbound lead generation strategies that u... Read More »

Everything You Need to Ask When Choosing a Lead Generation Company

Everything You Need to Ask When Choosing a Lead Generation Company

06/10/2019 So you’ve decided to outsource lead generation, and you’re about to choose a marketing partner. This is probably one of the most important choices you’ll ever make as a marketer. So, how can you be sure you pick the right lead generation company?The secret is knowing the right question... Read More »

7 Best Picks from Callbox’s Library for Your 2019 Summer Reading List

7 Best Picks from Callbox’s Library for Your 2019 Summer Reading List

05/14/2019 I can’t wait to pick up David Kushner’s newest book The Players Ball. It tells the story of the bitter rivalry between two of the leading figures during the worldwide web’s early days, which eventually shaped the digital world as we know it today.More interestingly, though, the book al... Read More »

Marketing Renaissance: 6 (Old-School) B2B Trends Making a Comeback

Marketing Renaissance: 6 (Old-School) B2B Trends Making a Comeback

04/29/2019 Spring has sprung. You can feel it in the air. It’s the season of rebirth and renewal. Out with old and in with the new, right?Well, sometimes, it’s actually the other way around. Some of the latest trends in B2B marketing today have actually been in use since anyone can remember, but had... Read More »

[Free Download] ABM Telemarketing Scripts for Cold Calling Key Software Personas

[Free Download] ABM Telemarketing Scripts for Cold Calling Key Software Personas

04/05/2019 If there’s one channel that checks all the boxes in ABM outreach, it’s targeted phone calls. Outbound touches drive ABM results in five crucial areas:Gathering insights that help tailor your approachBuilding and growing meaningful relationships with each stakeholderDelivering relevant content an... Read More »

In a Sea of Sameness, Here’s How IT Staffing Firms Can Stand Out

In a Sea of Sameness, Here’s How IT Staffing Firms Can Stand Out

02/27/2019 In my experience working with different IT staffing companies over the years, I’ve noticed an almost universal theme: they tend to rely on the same pitch. To be clear, I’m not saying IT staffing firms have nothing unique to offer. It’s just that finding ways to communicate a compelling UVP... Read More »

Why a DIY Lead Generation Can Kill Your Business

Why a DIY Lead Generation Can Kill Your Business

02/20/2019 You can get almost any kind of information on the Internet — from the most useless trivia to building a house. For this reason, a lot of people embark on DIY projects although the results are not always positive. Companies, too, are jumping into the DIY route especially when it comes to le... Read More »

15 Best-Kept B2B Email Secrets to Win Prospects’ Hearts [INFOGRAPHIC]

15 Best-Kept B2B Email Secrets to Win Prospects’ Hearts [INFOGRAPHIC]

02/14/2019 Writing sales emils is probably not your idea of spending Valentine’s Day, but it doesn’t mean you can’t get into the loving spirit while preparing your drafts and templates. The next email you send out just might be what you need to move the sales process forward – if you put your heart int... Read More »

Multi-channel Customer Experience and How it Impacts your Lead Gen Strategy

Multi-channel Customer Experience and How it Impacts your Lead Gen Strategy

02/07/2019 A sales campaign involves hitting different factors on different fronts. However, we have to realize that in this day and age, the digital front is one area that you really have to pay attention to.There are a lot of things that you can deploy in order to boost your multi-channel customer... Read More »

SaaS Market Trends for 2019 and How to Align Your Growth Strategy

SaaS Market Trends for 2019 and How to Align Your Growth Strategy

09/27/2018 The SaaS market is a highly competitive one. The question is no longer whether or not businesses are on-board SaaS to cut storage costs to significant values.Intuit data reveals 85% of small business owners plan to invest more in SaaS solutions that by 2020, SaaS will be the most disruptive technolo... Read More »

10 Lead Magnet Ideas to Grow Your Sales Pipeline

10 Lead Magnet Ideas to Grow Your Sales Pipeline

09/18/2018 Lead Magnets are an excellent way to grow your email list without buying one. Besides, it’s unethical to buy or rent an email list and spam people. Don’t give in to the pressure of stealing email addresses to support your sales team.In this article, we discuss compelling lead magnet ideas you ca... Read More »

Industry Insights: The 5 Types of Buyers You Meet in Cloud Selling

Industry Insights: The 5 Types of Buyers You Meet in Cloud Selling

09/11/2018 The earliest known use of the term ‘Cloud’ to refer to off-premise computing and storage took place in a 1996 Compaq business plan. The document pretty much foresaw many of the things that would eventually make up early iterations of the Cloud.It accurately predicted how enterprise software woul... Read More »

Increase your Software Sales in 5 Easy Steps

Increase your Software Sales in 5 Easy Steps

09/06/2018 You can bet your bottom dollar that software is still an important industry that’s driving innovations the world over. It’s the information age for crying out loud, and we have to recognize the fact that software will bring about major disruptions across other major industries, particularly fina... Read More »

5 Strong CTA Examples (with Solid CTRs and Conversions) to Learn From

5 Strong CTA Examples (with Solid CTRs and Conversions) to Learn From

08/13/2018 Conversion rates occupy a vital spot in any marketing dashboard, but they’re by no means the end-all and be-all of marketing metrics. Every conversion is the end result of a series of actions that prospects need to complete.It’s these tiny, intermediate steps that ultimately determine whether so... Read More »

5 Essential FinTech Marketing Strategy Tips and Why They Work

5 Essential FinTech Marketing Strategy Tips and Why They Work

08/06/2018 It’s official: FinTech has reached early mass adoption. Consumers are now making check deposits and rebalancing their portfolio on their morning commute, and businesses can now compare financing terms and secure a loan in less than 24 hours without having to visit a bank. It’s certainly a great... Read More »

How to Make a Compelling Presentation For Your Software Product

How to Make a Compelling Presentation For Your Software Product

05/14/2018 Of all IT products, software is often considered to be a hard sell for a lot of startups. It all boils down to how they present their offers to interested B2B buyers.Making a good impression should always be the primary objective for software companies. If anything, going the right way in terms of m... Read More »

Understanding Multi-channel, Cross-channel and Omnichannel Marketing

Understanding Multi-channel, Cross-channel and Omnichannel Marketing

03/27/2018 Marketing is an essential element in business. It is also quite tricky because there’s not a one-size-fits-all formula. What more, it is quickly evolving, and the traditional approach is losing its effectiveness. Despite all these, three strategies stand out: omnichannel, multi-channel, and cross-... Read More »

The B2B Buying Process Has Changed: Here’s How Not to Get Left Behind

The B2B Buying Process Has Changed: Here’s How Not to Get Left Behind

01/26/2018 There’s no denying it now. We’re not in Kansas anymore.The days when marketers took charge of the buyer’s purchase journey are long gone. Buyers now arrive at a purchase decision largely out of their own accord, with little to no direct involvement from marketing teams or sales reps. Buyers re... Read More »

4 Signs That You Badly Need a Lead Generation Team

4 Signs That You Badly Need a Lead Generation Team

10/25/2016 Lead generation is simple. Just find leads and turn them into sales. Now, if the term “easier said than done” has a poster boy, it’s good old lead generation, hands down.Lead generation may be simple, but surely, it isn’t easy. Especially if only one or two people in an organization are task... Read More »