once led the way when it came to influencers, but the whole buzz in the
world of B2B is micro-influencers who are industry and thought leaders
in their respective fields.
reason that this works is that people rally behind a leader, and if you
have that leader supporting your brand, you can be sure that you
benefit from the endorsement.
many people are active online, they’ll find their thought leaders bound
to your product, and they’ll form the connection that it’s something
Did you know it costs more to acquire a new client than to remarket to people you’ve already tapped before?
It’s five times more expensive to acquire a new customer than to retain a current customer that you have.
the boost you need is just waiting for an upsell, cross-sell, or an
old-fashioned email inviting them to check out your product line up once
By sending old
leads a quick email checking up on them or calling them up via
telemarketing campaign, you will find that a former client list can open
the doors to new business.
a difference between cold-calling and telemarketing. Telemarketing is a
concentrated effort to make sales discovery and lead nurturing, amongst
other things. It is an effective way to reach people who just need that
extra push to convert to your product.
through the use of events is one of the most powerful ways for you to
reach out to a broader audience and network with people in the industry.
sure that your organization is present in significant marketing events,
and if you have the budget to launch one of your own, don’t hesitate to
Your current network is probably powerful enough to ask for referrals.
is a lot that you can do by asking people to help you get leads, and
one of the best ways to turn it into a process is to add an incentive.
You can provide commissions, and you can even give out discounts; the
opportunities are endless.
you don’t always have to give out incentives for referrals. Sometimes,
your relationships are good enough for you not to warrant anything else.
Some have even gone to people that they have marketed to before to ask
for a referral.
are a lot of strategies, such as ABM or account-based marketing, that
you could switch to. These tactics ensure that you’re hitting specific
buyer personas with hyper-relevant content and communications making
your efforts as efficient as possible.
way to secure more clients is to talk to a specialist in lead
generation. These organizations are well-versed in creating a stream of
qualified leads for different industries. Appointment setting is a great way to ensure leads come through.
lead pool drying up is just an opportunity for your organization to
employ more creative methods in acquiring new clients. It’s time for you
to maximize your resources and innovate in generating new leads for
Technology Sales: Upselling Your Customers Using ABM
ABM or account-based marketing
is one of the most effective ways of delivering personalized messages
to prospects. When combined with upselling, it can create a powerful
avenue to supercharge your sales.From creating target lists to automation, we show you how you can harness the power of... Read More »
6 Secrets of a Sales Prospecting Email that Prospects Can't Say No To
Here’s a hard fact: according to research and advisory firm, TOPO, only 24 percent of sales emails are ever opened. And another from Boomerang: an average user receives 147 emails and deletes 71 of them five minutes later without even reading them. With
that information, you might be wondering w... Read More »
How to Set Sales Appointments with IT Security Prospects
matter what the industry is, setting up an appointment remains to be
one of the most challenging tasks for salespeople. But no matter how
difficult this task is, you need to increase your success rate, or you
will run out of sales pipelines. Any successful appointment setting ef... Read More »
5 Most-watched Marketing Shorts From Callbox’s Video Playlist
at Callbox we always strive to provide you with the best content from
B2B marketing strategies to lead generation and everything in between.
With multi-channel marketing
being the top marketing approach in our times, we make sure our blogs
address relevant issues to your business as w... Read More »
Get More Telecom Leads with Multi-Channel Marketing
Recent market stats
show that competition in the telecom industry is rising in 2018. This
is due to numerous innovations and disruptions that are pushing players
big and small to seek a position in their respective niches.The
challenges brought about by big data and cable’s venture into th... Read More »
6 Growth Hacking Tactics Every IT Security Company Must Exploit
There are plenty of lead generation
strategies out there, but the most important part of all of this is
creating a strategy that will take advantage of multiple channels of
acquisition when it comes down to it. In this article, we will be
discussing lead generation strategies for IT security... Read More »
Industry Insights: How to Influence Today’s B2B FinTech Buyers
FinTech continues to see double-digit expansion,
and much of the market’s growth now comes from B2B FinTech.
Opportunities in payment platforms, SME lending solutions, and
SaaS-enabled back office tools have investors lining up behind
B2B-focused FinTech companies.That’s according to KPM... Read More »
5 Essential FinTech Marketing Strategy Tips and Why They Work
It’s official: FinTech has reached early mass adoption. Consumers are
now making check deposits and rebalancing their portfolio on their
morning commute, and businesses can now compare financing terms and
secure a loan in less than 24 hours without having to visit a bank. It’s
certainly... Read More »
4 Solid B2B Email Campaign Ideas to Market Cloud Solutions
Email is still pretty powerful and it
is a way of engaging your following whilst utilizing only a fairly
small number of resources. In this short article, we will be exploring
the different types of email marketing campaign examples for cloud solutions providers. Marketing to Both Current and... Read More »
5 Rubbish Reasons Not to Invest in Lead Generation
internet is filled with thousands of new content popping up each
second. One of the most popular types of articles that crowd over our
social media timelines are the ones that present you with a list of
reasons why you should do this or why you should use a certain product.
There are l... Read More »
How to Generate Leads Faster with this Proven Outbound Workflow
When I googled “how to generate leads” at time of writing, it returned around 560 million search results.That might sound like a lot, and it actually is. But a quick glance at the first few pages revealed that not much has been written about end-to-end, outbound lead generation strategies that u... Read More »
Everything You Need to Ask When Choosing a Lead Generation Company
So you’ve decided to outsource lead generation,
and you’re about to choose a marketing partner. This is probably one of
the most important choices you’ll ever make as a marketer. So, how can
you be sure you pick the right lead generation company?The
secret is knowing the right question... Read More »
7 Best Picks from Callbox’s Library for Your 2019 Summer Reading List
I can’t wait to pick up David Kushner’s newest book The Players Ball.
It tells the story of the bitter rivalry between two of the leading
figures during the worldwide web’s early days, which eventually shaped
the digital world as we know it today.More
interestingly, though, the book al... Read More »
Marketing Renaissance: 6 (Old-School) B2B Trends Making a Comeback
Spring has sprung. You can feel it in the air. It’s the season of rebirth and renewal. Out with old and in with the new, right?Well,
sometimes, it’s actually the other way around. Some of the latest
trends in B2B marketing today have actually been in use since anyone can
remember, but had... Read More »
[Free Download] ABM Telemarketing Scripts for Cold Calling Key Software Personas
If there’s one channel that checks all the boxes in ABM outreach, it’s targeted phone calls. Outbound touches drive ABM results in five crucial areas:Gathering insights that help tailor your approachBuilding and growing meaningful relationships with each stakeholderDelivering relevant content an... Read More »
In a Sea of Sameness, Here’s How IT Staffing Firms Can Stand Out
In my experience working with different IT staffing companies over the years, I’ve noticed an almost universal theme: they tend to rely on the same pitch.
To be clear, I’m not saying IT staffing firms have nothing unique to
offer. It’s just that finding ways to communicate a compelling UVP... Read More »
Why a DIY Lead Generation Can Kill Your Business
You can get almost any kind of
information on the Internet — from the most useless trivia to building a
house. For this reason, a lot of people embark on DIY projects although
the results are not always positive. Companies, too, are jumping into
the DIY route especially when it comes to le... Read More »
15 Best-Kept B2B Email Secrets to Win Prospects’ Hearts [INFOGRAPHIC]
Writing sales emils is probably not your idea of spending Valentine’s Day, but it doesn’t mean you can’t get into the loving spirit while preparing your drafts and templates. The next email you send out just might be what you need to move the sales process forward – if you put your heart int... Read More »
Multi-channel Customer Experience and How it Impacts your Lead Gen Strategy
A sales campaign involves hitting
different factors on different fronts. However, we have to realize that
in this day and age, the digital front is one area that you really have
to pay attention to.There
are a lot of things that you can deploy in order to boost your
multi-channel customer... Read More »
SaaS Market Trends for 2019 and How to Align Your Growth Strategy
The SaaS market is a highly competitive one. The question is no longer whether or not businesses are on-board SaaS to cut storage costs to significant values.Intuit data reveals 85% of small business owners plan to invest more in SaaS solutions that by 2020, SaaS will be the most disruptive technolo... Read More »
10 Lead Magnet Ideas to Grow Your Sales Pipeline
Lead Magnets are an excellent way to grow your email list without buying one. Besides, it’s unethical to buy or rent an email list and spam people. Don’t give in to the pressure of stealing email addresses to support your sales team.In this article, we discuss compelling lead magnet ideas you ca... Read More »
Industry Insights: The 5 Types of Buyers You Meet in Cloud Selling
The earliest known use of the term ‘Cloud’ to refer to off-premise computing and storage took place in a 1996 Compaq business plan. The document pretty much foresaw many of the things that would eventually make up early iterations of the Cloud.It accurately predicted how enterprise software woul... Read More »
Increase your Software Sales in 5 Easy Steps
You can bet your bottom dollar that software is still an important industry that’s driving innovations the world over. It’s the information age for crying out loud, and we have to recognize the fact that software will bring about major disruptions across other major industries, particularly fina... Read More »
5 Strong CTA Examples (with Solid CTRs and Conversions) to Learn From
Conversion rates occupy a vital spot in any marketing dashboard, but they’re by no means the end-all and be-all of marketing metrics. Every conversion is the end result of a series of actions that prospects need to complete.It’s these tiny, intermediate steps that ultimately determine whether so... Read More »
5 Essential FinTech Marketing Strategy Tips and Why They Work
It’s official: FinTech has reached early mass adoption. Consumers are now making check deposits and rebalancing their portfolio on their morning commute, and businesses can now compare financing terms and secure a loan in less than 24 hours without having to visit a bank. It’s certainly a great... Read More »
How to Make a Compelling Presentation For Your Software Product
Of all IT products, software is often considered to be a hard sell for a lot of startups. It all boils down to how they present their offers to interested B2B buyers.Making a good impression should always be the primary objective for software companies. If anything, going the right way in terms of m... Read More »
Understanding Multi-channel, Cross-channel and Omnichannel Marketing
Marketing is an essential element in business. It is also quite tricky because there’s not a one-size-fits-all formula. What more, it is quickly evolving, and the traditional approach is losing its effectiveness. Despite all these, three strategies stand out: omnichannel, multi-channel, and cross-... Read More »
The B2B Buying Process Has Changed: Here’s How Not to Get Left Behind
There’s no denying it now. We’re not in Kansas anymore.The days when marketers took charge of the buyer’s purchase journey are long gone. Buyers now arrive at a purchase decision largely out of their own accord, with little to no direct involvement from marketing teams or sales reps. Buyers re... Read More »
4 Signs That You Badly Need a Lead Generation Team
Lead generation is simple. Just find leads and turn them into sales. Now, if the term “easier said than done” has a poster boy, it’s good old lead generation, hands down.Lead generation may be simple, but surely, it isn’t easy. Especially if only one or two people in an organization are task... Read More »