Here are some of the most innovative approaches to generating sales leads using social media.
Launch Compelling OffersPeople are often compelled to readily disclose their information with you if they are given the correct incentive. You’ll need to design compelling lead magnet offers that customers want in order to accomplish this. This might be anything from a research paper to a free software program. Discount codes, case studies, webinars, whitepapers, and other resources could be considered.
Create User-Friendly Landing PagesIf you’ve managed to persuade someone to click on your link, don’t let them down with a shoddy landing page. The landing page must be relevant. If someone clicks on your link expecting to find a specific product or information, it had best be there. It’s easy for someone to shut a window or forget why they clicked in the first place if the content is missing.
A good landing page will have a consistent aesthetic appearance and be easy to skim. It should give users a clear path to follow and try to be as personalized as possible.
Keep it simple if your landing page includes a form. Each question you add decreases the likelihood of someone completing it. The more delicate the information, the less likely you are to obtain it. Pre-fill as much information as you can if at all possible. This raises the likelihood of someone filling out the form.
Create Clickable Content
You won’t get any leads if your content isn’t interesting. That’s all there is to it.
Keep in mind that everyone on social media is vying for attention. And people’s attention spans are shorter than they’ve ever been. Images should be sharp, and the copy should be even sharper. If you want to create leads, make sure your creatives support that goal.
You’ll want to make sure folks have a spot to click with click-worthy information. Make sure each post contains a clear link and an appealing call-to-action, if at all possible.
You can tag products in the Facebook shop, add swipe up on Instagram stories, make shoppable Instagram posts, and avail shop the look pins on Pinterest.
About This Author
Since 2004, Callbox has been helping B2B companies reach their growth and revenue goals. We do this by providing a full range of lead generation services, appointment setting, webinar marketing, and data-related solutions.Callbox uses a multi-touch, multi-channel strategy when reaching out to your t…
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03/22/2021 Lead generation is a universal need for every industry. At the same time, lead generation looks different for every industry as they all draw their leads from various sources. A lot of times it can be a trial and error until you find which source is your gold mine while others may not be branching o... Read More »
Operational Intelligence Software Lead Generation Strategies
03/18/2021 Operational Intelligence is a data analytics philosophy that focuses on implementing quick business decisions and taking action based on real-time data. This method employs automated data gathering techniques including artificial intelligence and machine learning, as well as data warehousing techniq... Read More »
The Digital Lead Generation Ecosystem [INFOGRAPHIC]
![The Digital Lead Generation Ecosystem [INFOGRAPHIC]](http://cdn.zipleaf.com/img/64wrwvludzjd.png)
03/16/2021 While generating leads continues to be a top priority for businesses, most of them still struggle with effectively structuring their online campaigns to do just that.Created by Charlotte SEO agency, Straight North, the “Lead Generation Ecosystem” infographic shows how multiple online outlets fit... Read More »
The Best Targeted Outbound Lead Generation Strategies
03/10/2021 Inbound lead generation is good. It’s subtle and convenient. You don’t have to go out and look for customers because they come to you. However, if you are just focusing on inbound, you are missing out on a lot of things because your marketing efforts are one sided. In other words, there are lead... Read More »
Lead Generation Strategies for Robotic Process Automation Companies
03/03/2021 Selling Robotic Process Automation SolutionsRPA is an application of technology, governed by business logic and structured inputs, aimed at automating business processes. Using RPA tools, a company can configure software, or a “robot,” to capture and interpret applications for processing a trans... Read More »
The Top Reasons Why Businesses Partner with Outbound Sales Companies
02/26/2021 Being a well-received business solution, companies are increasingly becoming more aware that outsourcing their marketing and sales team is a tremendous time and money-saving game changer.When the marketing and sales functions of a company are outsourced, advantages like more rapid sales growth, fewe... Read More »
Callbox Is Proud of Its 5-Star Quality Lead Generation
02/22/2021 In 2020, it was reported that the top priority for marketers was their lead generation. Because the opportunity for more business can bloom from gathering leads, many people are putting more effort into scaling their lead generation.Lead generation is not easy, though. For many businesses, it can be... Read More »
How Callbox Stacks Up Against Other Lead Generation Agencies
02/17/2021 After being in the lead generation game for over a decade, Callbox has finessed its techniques and strategies that have put us on the map among other big names in this industry. It is our goal to provide our clients with top notch performance service that they are sure to enjoy and remember. In this... Read More »
Signs You’re Doing Lead Generation Wrong
02/11/2021 Countless companies end up with poor sales-marketing alignment because they suffer from bad lead generation. Bad lead generation can destroy marketing’s credibility, waste demand generation dollars, and damage your company’s brand reputation.It is important to learn to recognize these signs that... Read More »
15 Best-Kept B2B Email Secrets to Win Prospects’ Hearts [INFOGRAPHIC]
![15 Best-Kept B2B Email Secrets to Win Prospects’ Hearts [INFOGRAPHIC]](http://cdn.zipleaf.com/img/6f5mj5fw66yt.png)
02/09/2021 Writing sales emails is probably not your idea of spending Valentine’s Day, but it doesn’t mean you can’t get into the loving spirit while preparing your drafts and templates. The next email you send out just might be what you need to move the sales process forward – if you put your heart in... Read More »
Lead Generation Strategies for Electronic Manufacturers
02/04/2021 When you turn a site visitor into a lead, and then that lead becomes a customer, you’ve done your job, but you need to follow up on that accomplishment. As the experts at HubSpot say, “A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep.”With so... Read More »
How to Sell Medical Software to the Healthcare Space
02/01/2021 Marketing to healthcare professionals is never easy. They are
constantly bombarded with information, making it hard to stand out from
the crowd. Strict regulations mean that trust comes at a premium and
entering the market as a new contender is correspondingly challenging.To
market your heal... Read More »
Callbox Passes Diagnostic Test with Flying Colors
01/28/2021 Callbox Passes Diagnostic Test with Flying ColorsREAD FULL STORY57Sales Appointments183MQLs274Net New ProspectsIndustryHealthcareLocationUSAHeadquartersUSACampaign TypeLead GenerationTarget LocationUSATarget IndustriesLaboratory and collection sites, Staffing and temporary agencies, Security agencie... Read More »
What Prospects Love to Hear During a Sales Call
01/27/2021 The
month of love is upon us in just a week’s time. Now, you must be asking
yourself, what’s love got to do with B2B and sales calls. Well, picture
going on a first date. You want to put your best foot forward at all
times to impress your date. You want to make them feel comfortable and... Read More »
What Prospects Love to Hear During a Sales Call
01/27/2021 The
month of love is upon us in just a week’s time. Now, you must be asking
yourself, what’s love got to do with B2B and sales calls. Well, picture
going on a first date. You want to put your best foot forward at all
times to impress your date. You want to make them feel comfortable and... Read More »
What Prospects Love to Hear During a Sales Call
01/27/2021 The
month of love is upon us in just a week’s time. Now, you must be asking
yourself, what’s love got to do with B2B and sales calls. Well, picture
going on a first date. You want to put your best foot forward at all
times to impress your date. You want to make them feel comfortable and... Read More »
What Prospects Love to Hear During a Sales Call
01/27/2021 The
month of love is upon us in just a week’s time. Now, you must be asking
yourself, what’s love got to do with B2B and sales calls. Well, picture
going on a first date. You want to put your best foot forward at all
times to impress your date. You want to make them feel comfortable and... Read More »
What Prospects Love to Hear During a Sales Call
01/27/2021 The
month of love is upon us in just a week’s time. Now, you must be asking
yourself, what’s love got to do with B2B and sales calls. Well, picture
going on a first date. You want to put your best foot forward at all
times to impress your date. You want to make them feel comfortable and... Read More »
Callbox ABM Accelerated Product Launch for Infrastructure Software Lead
01/25/2021 Callbox ABM Accelerated Product Launch for Infrastructure Software Lead READ FULL STORY82SQLs358MQLs480+Net New Prospects IndustrySoftware LocationNorth America (NA), South America (SA), Europe (EU), Middle East (ME), Asia Pacific HeadquartersPennsylvania, United States (PA, USA) Campaign TypeAppoi... Read More »
Responsive Calling: Ways to Make Prospecting Calls that Convert
01/22/2021 People tend to believe that cold calling is dead, yet many successful
businesses beg to differ. These businesses rely on cold calling to
drive revenue. It doesn’t matter whether they’re a big company with over
500 branches worldwide or a high-growth startup, all their sales reps
eagerly... Read More »
The Many Faces of Appointment Setter
01/20/2021 When it comes to engaging sales prospects, it is vital to have a proper understanding of the approaches typically applied. It all boils down to the types of appointment setters that comprise your team.As appointment setter types vary, you must find out their strength to maximize their fullest potent... Read More »
Mobile Platform Deepens Pool of Potential Merchant Partners in SG Campaign
01/15/2021 The ClientThe Client is the
Singapore office of a South Korea-based Internet platform developer that
specializes in ecommerce, online-to-offline (O2O) solutions, and
digital marketing. The company is a fully-owned subsidiary of a Fortune
Global 500 firm with 2,300 employees and offices in ei... Read More »
How to Build and Grow Your Marketing Database in 2021
01/13/2021 To say that 2020 was a year of ups and downs is putting it lightly.
It was especially turbulent if you are a business owner. Your company
likely had to contend with some major upheavals, stressors, and
challenges.But it’s a new year, and as we celebrate the
deployment of the first Covid-19... Read More »
Retool Your Sales and Marketing with the Right Tech Stack
01/07/2021 As a B2B business owner, you already know how powerful and beneficial
technology is in growing your business. Chances are you might have used
a number of them already and you are also aware how dynamic these tools
are. They are constantly being upgraded and newer ones are being
developed. It... Read More »
The Top Sales Leads Sources to Help You Find New Customers
01/04/2021 Can you quantify how many daily, weekly, monthly, or annual leads
your business receives from each marketing channel? More importantly, do
you know which channels bring your most qualified prospects at the
lowest cost of customer acquisition?Leads find companies through
dozens of channels. T... Read More »
How to Sell to Match the 3 Types of IT Decision Makers
12/30/2020 When you are in the IT B2B arena,
chances are you will deal with different types of decision-makers in
different levels of management. These people can be the IT Managers,
CIOs, CTOs, VPs, or CEOs. If
you are lucky enough (pun intended), you might find yourself like a
bouncing ball as one... Read More »
The Top Sales Enablement Tools for 2021
12/29/2020 As nice as it would be to expect sales and accolades, it’s very much
impossible to expect a sustained, uninterrupted success after each
year. However, we should always try our best to make sure we’re
doing all we can to at least try to convert our prospects and rake in
the sales. Now, th... Read More »
What to Get Your Prospects for the Holidays: 4 B2B Gift Ideas [VIDEO]
![What to Get Your Prospects for the Holidays: 4 B2B Gift Ideas [VIDEO]](http://cdn.zipleaf.com/img/0fa82cw998lb.png)
12/23/2020 ‘Tis the season for giving…and holiday-related stress.Gift-giving worries 79% of consumers.67% are unable to find the “perfect” gift.90% have hard-to-please persons on their list.Related: Use the Psychology of Free Stuff to Generate LeadsFor B2B folks, the stakes are much higher.The wrong gi... Read More »
Trends That Will Drive Growth for Engineering and Manufacturing Companies in 2021
12/22/2020 Much has been said about Industry 4.0, and how it has revolutionized
the manufacturing world by providing manufacturers with opportunities to
utilize advanced tools and technologies throughout the product
lifecycle. There’s no doubt that Industry 4.0 has enabled manufacturers
to increase o... Read More »
Callbox Lead Generation Powers Up Software Startup
12/21/2020 The ClientThe
Client is a software development startup, serving clients from different
verticals across the globe, building Web, Mobile, Analytics, Machine
Learning, Blockchain, and RPA solutions.The ChallengeThe
Client aims to provide a progressive and wide range of quality skills
and ser... Read More »
How to Transform and Refine your Sales Process in 2021
12/17/2020 As we draw closer to 2021, we look back at the things that defined
2020 and the way businesses have been shaped for the new normal.One
aspect of business that’s changed a lot is sales workflows. We’ve found
that it’s been the year for refinement and tweaks to make sure things
run smoot... Read More »
More Reasons Why You Need to Outsource your Lead Generation [INFOGRAPHIC]
![More Reasons Why You Need to Outsource your Lead Generation [INFOGRAPHIC]](http://cdn.zipleaf.com/img/kbrlorfvylii.png)
12/15/2020 Apparently, businesses outsource to reliable B2B lead generation companies for three things; it conserves time, money and effort.This is an advantage for IT and Software companies
for instead of minding the strenuous work of hiring and training people
for their marketing department, they would j... Read More »
Sales and Marketing Adaptations That Will Stick in 2021
12/10/2020 Many experts are convinced that the world is not going back to how it was before the global pandemic struck – Or at least not for a long time. Operating in the “new normal” emphasizes on socially-distanced interactions and heavily relying on technology. For B2B organizations, this means changi... Read More »
Leverage Social Media’s Influence to Reach More Targeted Customers
12/08/2020 There is no doubt that in today’s
world we are always almost connected. Social media has formed an
extension of the ways that we connect with people, and its reach has
been truly incredible.With
the latest developments in the ways we used social media, it has also
revolutionized how Inte... Read More »
Top Trends in Technology Selling for 2021
12/04/2020 As the crazy year of 2020 is soon coming to a close, more and more businesses are also starting to make their predictions for what 2021 has in store especially in the coming tech trends. One thing that’s for sure is that today’s most important tech trends will play a massive part in helping us c... Read More »
Building a Successful Thanksgiving Marketing Campaign
11/25/2020 We are nearing the end of 2020 which means the holidays are coming and no matter where you are or what business you operate in, the fact still remains that the holidays are a frenzy-filled season for both the customers and businesses. Are you ready for the holiday season to kick in? Have you already... Read More »
Sample Telemarketing Scripts for ADVERTISING
11/20/2020 Download our free ebook:Sample Telemarketing Scripts for ADVERTISINGHere’s what’s in store for you this month!Subscribe to our newsletter and get your Sample Telemarketing Script for FREE!Scripts are used as guide for telemarketers to deliver the right message to their prospects.Our sample scrip... Read More »
Optimizing Your Sales Through Digital Transformation
11/18/2020 Digital transformation has, as the name suggests, transformed various aspects of modern society and the world of business has been one of the hardest-hit-areas. Digital transformation forces companies to change their business models to adapt to the new market reality. If your company does not want t... Read More »
How to Get Booked with Discovery Calls
11/13/2020 For many online experts with high ticket offers, filling up your calendar involves speaking with potential clients on discovery calls. But how exactly do you go about getting these calls booked?Today, we’re going to talk about simple but effective ways that you can secure more discovery calls. Do... Read More »
How to Get Booked with Discovery Calls
11/11/2020 For many online experts with high ticket offers, filling up your
calendar involves speaking with potential clients on discovery calls.
But how exactly do you go about getting these calls booked?Today, we’re going to talk about simple but effective ways that you can secure more discovery calls.... Read More »
B2B Logistics firm Wins $6 Million in New Sales from Callbox Campaign [CASE STUDY]
11/09/2020 Watch this short video to learn
how Callbox helped a B2B logistics provider expand in a new market and
close high-value deals faster.This
Pittsburg, PA-based logistics company has over 40 years providing
managed freight, shipping, and storage services. It recently started
expanding in the... Read More »
Appointment Setting Tips for Software Companies
11/04/2020 The software industry is one of the most competitive and software
companies are constantly vying to get the biggest market share.
Therefore, if you are part of this industry, you need to have an
efficient and relevant lead generation process in order to maintain
existing clients as well as a... Read More »
Cyber Security Lead Generation: Where and How To Look for New Leads in 2021
10/30/2020 Cyber security lead generation is a niche B2B market with its own
rules meaning not every single marketing tactic in the hat is going to
work for the market.However, by understanding the target
customers, there are plenty of opportunities for marketers to leverage
the unique quirks in the ma... Read More »
Top 5 Sales and Marketing Podcasts for Technology Sellers
10/28/2020 The massive rise in the popularity of podcasts is undeniable.
According to Podcast Insights, 44% of the U.S. population alone has
listened to at least one podcast as well as hop onto the bandwagon and
start a podcast themselves.Why is there so much love for
podcasts? The easiest answer is th... Read More »
3 Content Marketing Tips from Top Tech Companies
10/22/2020 ccording to a LinkedIn report, 78 percent of IT consumers require
more information about a product or service before they make a buying
decision. Furthermore, 67 percent of businesses purchase from businesses
who educate them every step of the way. The main challenge,
however, of tech compan... Read More »
How to Cope with Business Rapid Growth: Top Ideas to Stay on Top
10/20/2020 Transitioning to puberty can get intense. Rapid changes occur, and
there’s nothing you can do to stop these changes from happening. Anyone
who has had to undergo the sudden shift towards adolescence has already
realized that the only way to cope with puberty is to just ride it
along.The sa... Read More »
How to Manage Leads and Appointments from your Outsourced Agency
10/14/2020 In order for a business, whether big or small, to grow, there needs
to be a healthy level of collaboration and delegation that exists.
Regardless if you’re talking about an individual employee or an
outsourced agency, nobody would like to work for a micromanager
especially when it comes to... Read More »
Why Businesses Struggle With Lead Generation
10/12/2020 B2B businesses have ninety-nine problems and lead generation is
definitely one of them. B2B sectors Marketers and Sales Heads have been
faced with the struggles of generating more opportunitiesGenerating
new leads through content marketing, SEO, and advertising has been, and
will always be t... Read More »
How to Find Potential Clients for your New Startup
10/09/2020 When you’re operating a B2B startup, you want to immediately land paying clients. Initially, the revenue is primarily based more on principle rather than profit, but moreover, it’s even more important to gain clients that are going to give your serious feedback about your product immediately. No... Read More »
Driving New Business Leads for 2021 (What’s New)
10/07/2020 The year 2020 has been a defining year for many businesses. It
revealed what kind of foundation and values that make a business weather
any kind of storm or make it last. Notably, it has also created a
huge business shift. In order to adapt and thrive in the new normal,
businesses have to cr... Read More »
10/05/2020 In the digital age that we live in right now, our customers are
presented with a myriad of options on a daily basis. So much so that the
manufacturing field is constantly crowded and the basics are not enough
anymore to make you and your business stand above the crowd. In
the case of many OE... Read More »
Growth Strategies for Systems Integration Companies
10/01/2020 Trying to sell a business is no easy feat. It requires you to be good at identifying who your potential buyers are and how their risks and opportunities are perceived from their lens. If you can do that, it will result in realizing the higher value for the business. Every business, private one espec... Read More »
Empowering Your Sales Reps During Trying Times
09/29/2020 Sometimes we experience some trying times and it starts affecting the various areas of our lives, especially in our business.In difficult times, you wouldn’t want it to specifically affect your sales.Here are some tips to help you empower your sales during these times. Ensure You Get LeadsWithout... Read More »
How To Generate Technology Leads Using Technographics Data
09/24/2020 Companies
use tools and applications that can provide insight into their tech
buying habits, how they work, the different challenges they face, and
what tech they’ll buy next. Especially for technology providers,
technographics is your lens into this world.Keeping in-the-know
of the tech... Read More »
5 Ways Technology Drives Sales and Marketing
09/17/2020 It’s nearly impossible to do sales and marketing in this day and age without any form of technology. Of course, you could,
but it would waste a lot of time, resources, and take you ages to see
any results. Technology has become a big part of the daily sales and
management grind. Technology i... Read More »
How to Add Outbound Prospecting into your Sales Activities
09/14/2020 Being able to have a funnel filled with high-quality leads is something every sales professional’s dream achievement. However,
it is known to be a task that comes with challenges, and many of the
end up settling for leads that are not even the right fit for their
business. This is the first... Read More »
Customer Acquisition Strategies for Field Service Software Companies
09/10/2020 One thing that a field business software company, and of course, any business owner worries about is how they can generate more clients and therefore increase their revenues. In order to achieve these objectives, you need the right tools which are advertising and marketing. Within these, there are a... Read More »
Engaging Different ABM Buyers: From Executives to CxOs
09/04/2020 Account-based marketing has been around for years already and as the
years have passed, more and more companies ranging from big enterprises
down to small businesses have adapted ABM into their marketing
strategies. Ultimately, what it all comes down to when it comes
to ABM is simply being a... Read More »
How To Streamline Your Sales Pipeline With These 5 Steps
08/31/2020 Efficient sales processes are key to effective sales, but sales pipelines can get pretty clogged up if unmaintained for a long time.Periodic pipeline maintenance is necessary to enable growth and minimize resource waste in an organization. Besides, it’s easier to work with an agile sales process.F... Read More »
Marketing Strategies CMOs Must Try to Drive Growth in 2021
08/26/2020 The year 2020 has already disrupted the world forcing companies to
create significant adjustments and changes in how they conduct and
market their business. We are now halfway toward 2021 and as the months
crawl by, marketers need to continuously adapt and create new
strategies. Below are so... Read More »
IT GRC Sales Guide: Ways to Sell IT GRC Services
08/24/2020 Governance, Risk and Compliance Services (GRC Services) is a strategy
used in managing an organization’s overall governance, enterprise risk
management, and compliance with regulations. To present a better image,
think of GRC as a structured approach in aligning IT with business
objectives... Read More »
5 B2B Practical Tips to Keep Your Sales Intact
08/19/2020 When you look at the current situation, it is very evident that things will not return to normal any day soon. Instead, there is an impending possibility of a recession if this will grow much longer. Because of that, customer confidence continues to dip lower affecting the economy further.Despite th... Read More »
How Email Marketing Looks Like in the New Normal
08/14/2020 The lockdown imposed by governments around the world has forced everyone to stay at home. That means people have more screen time and business activities have now been done online. This has given business owners the opportunity to reach more people online. It also means that you might be encounterin... Read More »
7 Things You Can Do Today To Warm Up Cold Leads
08/11/2020 A cold lead isn’t a lead to give up on.Sometimes, all a cold lead needs is a little warming up before its ripe for conversion.Cold
lead lists remain one of the best lists to market to because they’re
already familiar with your product, and you’re familiar with the way
they operate.In thi... Read More »
Reasons Why Webinars Fail and What You Can Do to Avoid Them
08/06/2020 It’s not a secret that webinars are at the peak of it’s channel career today. With everyone transitioning their live events and conferences virtually to adapt to the new normal, it’s impossible that you haven’t yet received an email invitation to one. There’s
a lot of advantages in hosti... Read More »
The Continued Growth of Managed Services (MSP) and the Trends for 2020
08/04/2020 Managed Services Providers (MSPs) have been helping SMEs and enterprise businesses scale, and the industry itself is expected to grow in the years to come.From the rise of consultation services to the demands in cybersecurity, the need for MSPs is apparent in many industries.In today’s article, we... Read More »
How to Craft a BASHO Email that will Land You Meetings with Ideal Prospects
07/29/2020 Every business wants to grow and every business wants to land that sweet meeting with their ideal prospect. Especially if you’re part of the sales team in your company, you know it’s true. Among the many important roles in every company, sales and business development belong to the crucial ones.... Read More »
Intent Data: How to Generate Leads Using Interest Signals
07/29/2020 When your buyers have pain points, what they do is visit various websites, read articles upon articles, and stack up downloading ebooks and whitepapers that could provide them the solutions they are looking for. What your B2B intent data does is it can tell you what your potential buyer is intereste... Read More »
Ways Your Emails Can Stand Out From Other Emails Prospects Get
07/20/2020 For years now, email remains the most dominant form of communication for salespeople through email. Now, even though it is
the most effective way to reach people, a lot of the time, most
salespeople’s emails still get thrown straight into the trash unread. If
emails are so efficient and the... Read More »
The Do’s and Don’ts of a Sales Discovery Call
07/15/2020 Once a salesperson gets hold of a new customer on a call, the most common tendency is, of course, to demo your product and try to sell it in a heartbeat. The error in trying to sell right away is that it doesn’t allow time to identify their pain points first. So, how should one approach discovery... Read More »
Winning Design Tips for Business and Marketing
07/09/2020 What opens up valuable opportunities for businesses usually rides on the back of good designs. More often than not, the importance of design is being underestimated or is being treated more as an afterthought. On the contrary, good design can bring significant benefits to your business. Designing fo... Read More »
How to Set Sales Appointments with Prospects
07/06/2020 No matter what the industry is, setting up an appointment remains to be one of the most challenging tasks for salespeople. But no matter how difficult this task is, you need to increase your success rate, or you will run out of sales pipelines. Any successful appointment setting effort has these fol... Read More »
Freedom From Webinar Bloopers: Avoid These Common Webinar Blunders
07/01/2020 The 4th of July is an incredibly important day in American history. It marks the beginning of independence and it brings out the feeling of freedom. Today we want to celebrate freedom the B2B way and talk about the cornerstones that build a successful online event as well as how to break free from w... Read More »
Winnning Targeted B2B Lead Generation Recipe to Grow Your Business
06/29/2020 I’m sure we can all relate to the feeling of coming home a little too late from work, hungry but too tired to put together an elaborate dish with too many ingredients and taking too long to cook. Good thing there are many yummy dishes you can make in no-time that won’t take too much time nor too... Read More »
6 Things Your Lead Generation Partner Should Provide
06/25/2020 Lead generation is undeniably considered the heartbeat of any business, and like many other businesses out there, you either are in the process of getting a lead generation partner or you already have one. Having established that lead generation is the core of your business’ survival, there is a b... Read More »
5 Ways to Promote Your Virtual Event to Drive More Webinar Attendees
06/23/2020 Webinars are one of the most educational tools for marketing. It is useful in securing sales now, especially during the pandemic. More and more people and companies around the globe are looking to move their business and professional education online.How do you make sure that you get the right audie... Read More »
A Software Company’s Guide to More Clients and More Sales
06/18/2020 Companies in the Software industry
often struggle with marketing their products and services. Much of this
struggle involves applying the appropriate strategies to attract more
clients and win more sales. Easier said than done, but it largely
entails implementing the right process of convert... Read More »
How to Clean and Update Your Salesforce Data
06/16/2020 Data is essentially considered the lifeblood for most companies. It
is what keeps the business alive and kicking. Not only does your data
provide valuable insights into their organization and its customers, but
it also empowers teams to take action.That being said, it’s
important that you... Read More »
IT Sales Scripts: A Quick Guide to Writing Sales Scripts for IT Selling
06/12/2020 Getting your client on a one-on-one call or meeting is one step
closer to closing the sale. But, is your script good enough to get them
to convert?Your sales script is a critical component in pitching
your clients, and it can determine if your customer eventually buys into
what you have to o... Read More »
Top Webinar Marketing Tips for B2B SaaS Companies
06/08/2020 Working in business, everyone knows the pressure of constantly
delivering fresh leads into the funnel, and if you’re working in the
sales or marketing department for SaaS, you’re all too familiar with
it. If you operate in the SaaS industry, webinars are no
strangers to you. In fact, web... Read More »
How To Segment (and Nurture) Your Webinar Leads After Your Virtual Event
06/04/2020 The great thing about conducting webinars is that you get to engage
and work with diverse individuals all around the world and it
simultaneously gives you direct insight into all the things that are
making a big impact across different industries. One of the main
purposes of doing webinars a... Read More »
Lead Generation and Growth Strategies for Niche B2B Industries
06/02/2020 By this point, we all know that not all lead generation strategies
are the same. Lead generation strategies that may have worked back then
may not work nowadays anymore, and every year we need to update our
strategies to fit the specific industry we are operating in. If
you’re operating in... Read More »
Webinar Marketing: What Not To Do When Hosting Virtual Events
05/29/2020 Virtual events such as webinars have been around for a while, but have shot into popularity especially in recent years. Hosting
an online event can be fun especially when you have a great audience
that shows much enthusiasm and participation. However, hosting an online
event isn’t as easy as... Read More »
5 Lead Generation Strategy Examples To Increase Software Sales
05/26/2020 Competition, uncertain times, changing preferences of customers –
these are some of the things that affect the sales of software
companies. That is why you need to adapt and be flexible with their
marketing strategies if you want to see an increase in your profits. Adapting
and being flexi... Read More »
Top B2B Industries That Will Benefit Greatly from Online Events
05/21/2020 Whether
it’s in our personal or work lives, the majority of our time is spent
online. Companies all around the world don’t ‘adjust’ to technology
anymore, they embrace it. All the way from sales to marketing
and customer service, a lot, if not all, customer decision-making now
happ... Read More »
4 COVID-19 Email Examples From Your Favorite Brands
05/18/2020 As the world reels from the impact of COVID-19, businesses are unsure how to promote their products and services. Indeed, how can you urge people to buy when everyone is in the dark and doesn’t know what happens next. How can you market your brand amidst all the fear and uncertainty?Instead of giv... Read More »
Outdated SaaS Sales Tactics and What You Should be Doing Instead
05/12/2020 Software end users keep changing. This is especially true for the new end users. Their mindset and what tickles their ears and interests are not quite the same as those of past customers. We have the internet to thank for all types of information accessible to us at just one simple click. It has als... Read More »
[EBOOK] Sales Enablement Essentials: Tools, Materials and Tactics for Winning Deals
![[EBOOK] Sales Enablement Essentials: Tools, Materials and Tactics for Winning Deals](http://cdn.zipleaf.com/img/sh5og5921iza.png)
05/05/2020 Closing sales deals isn’t an easy fit but it sure is one of the most satisfying feelings for a salesperson once they shake their buyer’s hand, sealing the deal in.The challenge lies in the process of getting there. It doesn’t happen overnight and it takes a lot of planning with a specific time... Read More »
Lead Generation and Growth Strategies for Healthcare IT Companies
04/27/2020 Developing your healthcare IT company into an industry leader may not be an easy feat, but it is surely achievable if you use competent growth strategies. Healthcare IT companies essentially fall under the IT and software fields. This means that lead generation strategies that work for IT/software c... Read More »
Ways to Identify, Qualify and Convert Your Website Leads
04/23/2020 Getting people to visit your website is the easy part; getting them to convert is a whole other ball game.However, there are different ways to make the process scientific and systematic. In this way, you’ve got your website steadily bringing in leads for your organization.In this article, we take... Read More »
How to Set Up, Host and Maximize Digital Events to Generate Leads
04/16/2020 Webinars have been around for quite some time already and have grown more in popularity in recent years. You have probably either signed up or hosted a webinar yourself in the past.Webinars are a great way to connect with existing clients as well as with new prospects all while you educate your new... Read More »
Lead Generation Strategies for AI Technology Companies
04/14/2020 No matter how many movies Hollywood can cook up about robots making our lives easier in the beginning but ultimately end up ruling the world, there is no denying that the horror of it won’t stop us from creating and integrating AI into our real lives. The fact of the matter is that AI is and has b... Read More »
How To Survive, Bounce Back and Achieve Success Throughout a Crisis
04/13/2020 Trying times like the current global health crisis can turn the tables for many people: homes turn into remote offices, fine dining restos deliver food, fitness classes are done on the internet and guitar tutorials are taught virtually. These are scenarios of small businesses, which accounts to almo... Read More »
Medical Sales: 5 Keys to Success in Healthcare Selling
04/07/2020 “The struggle is real” rings very true for medical sales reps.The competition is nothing less than fierce. So, how can you ensure that you stand out above the crowd?Here’s how…Know your customerPut relationship-development first by learning about them professionally and build up your rapport... Read More »
Empowering Your Sales Reps During Trying Times
03/27/2020 1:14Sometimes we experience some trying times and it starts affecting the various areas of our lives, especially in our business.In difficult times, you wouldn’t want it to specifically affect your sales.Here are some tips to help you empower your sales during these times. Ensure You Get LeadsWith... Read More »
5 Positive Signs That You’ve Chosen The Right Lead Generation Partner
03/23/2020 As a good digital marketer, you don’t merely operate solely based on mere hunches but on solid, reliable and accurate data. You rely on verified information which will influence your decisions on what steps you’re going to take next. The same goes for lead generation where digital marketers must... Read More »
4 Hard Questions to Ask if You Need to Hand Your Lead Generation to an Agency
03/13/2020 Lead
generation is the fuel that makes businesses grow. Some companies have
already figured out a lead generation strategy that complements their
business model while some are still struggling. Other businesses, on the
other hand, have no idea or are in denial that they need to focus on
le... Read More »
Sales Outsourcing as a Revenue Channel for Financial Firms
03/06/2020 The term “outsourcing” has been coined since the early 80s, but its history goes back further than we may think. Ever since people have been performing tasks for employers, some duties have most likely been performed off-site. When a staff member didn’t possess the necessary expertise to perfo... Read More »
Tactics Businesses Can Learn from the Super Bowl
02/06/2020 The
Super Bowl weekend just ended, but people are still buzzing about it
with excitement, recalling all their favorite highlights with their
friends and families, and rightfully so! The Super Bowl is the
most-watched and most-anticipated sporting event in the United States
and even though... Read More »
Sales Leads That Convert: What is a High-quality Sales Lead?
01/22/2020 Every sale starts with a lead and
there is no shortage of methods of getting some. But, what matters the
most is the quality of leads that are coming through a sales pipeline.High-quality leads equal great sales and the possibility of repeat revenue, and there is no substitute for quality leads.... Read More »
ERP Software Leads: Effective Lead Gen for ERP Solutions
01/14/2020 If you are in the tech industry and
you are selling enterprise resource planning (ERP) software, you know
how challenging it is not only to market your products but also to get quality B2B leads.
That’s because potential customers are not aware that there are ERP
solutions available for va... Read More »
A Hands-on Guide to B2B Social Selling on LinkedIn, Facebook and Twitter in 2020
01/08/2020 A Hands-on Guide to B2B Social Selling on LinkedIn, Facebook and Twitter in 2020Modern
Marketing cannot be without Social Media as it has become an integral
part of it. It is a powerful tool to build meaningful connections and
relationships with your customers and other businesses in order to... Read More »
The Lifecycle of MSP Leads: Using Content to Convert MSP Buyers
12/16/2019 Managed service providers (MSPs)
often find themselves in this dilemma — a business prospect listens to
your proposed plan of how to manage their system, and they seem to agree
with it. However, when they heard how much it would cost them, they
forgot all the problems and pains they’d me... Read More »
Cyber Security Vendors Need to Move Past FUD: Here’s Why and How
12/03/2019 News of epic data breaches now hit
headlines almost every week. If 2017 has proven to be a record-setting
year for high-profile cyber-attacks (think Equifax, Verizon, Uber,
Kmart, etc.), then 2018 is shaping up to be an even bigger year for
cyber security threats. In fact, a recent World Eco... Read More »
What’s In The Box? The Top Apps and Services We’re Most Thankful For
11/26/2019 Marketing twenty or even just ten years ago looked very different from how we know it and operate nowadays. It used to be more tedious and laborious. Though still quite challenging now, it has definitely come a long way. The same goes, especially for technology. At this point, it’s very much impos... Read More »
Technology Sales: Upselling Your Customers Using ABM
11/12/2019 ABM or account-based marketing
is one of the most effective ways of delivering personalized messages
to prospects. When combined with upselling, it can create a powerful
avenue to supercharge your sales.From creating target lists to automation, we show you how you can harness the power of... Read More »
8 Lead Generation Strategies You Can Use When You Need More Clients
11/05/2019 Identifying and attracting potential
clients is arguably the most essential part of marketing and sales –
apart from closing the deal, of course.But, how do you keep the clients coming in?In this article, we take a look at how you can create a consistent stream of clients through lead generati... Read More »
6 Secrets of a Sales Prospecting Email that Prospects Can't Say No To
10/29/2019 Here’s a hard fact: according to research and advisory firm, TOPO, only 24 percent of sales emails are ever opened. And another from Boomerang: an average user receives 147 emails and deletes 71 of them five minutes later without even reading them. With
that information, you might be wondering w... Read More »
How to Set Sales Appointments with IT Security Prospects
10/14/2019
No
matter what the industry is, setting up an appointment remains to be
one of the most challenging tasks for salespeople. But no matter how
difficult this task is, you need to increase your success rate, or you
will run out of sales pipelines. Any successful appointment setting ef... Read More »
5 Most-watched Marketing Shorts From Callbox’s Video Playlist
10/03/2019 Here
at Callbox we always strive to provide you with the best content from
B2B marketing strategies to lead generation and everything in between.
With multi-channel marketing
being the top marketing approach in our times, we make sure our blogs
address relevant issues to your business as w... Read More »
Get More Telecom Leads with Multi-Channel Marketing
09/23/2019 Recent market stats
show that competition in the telecom industry is rising in 2018. This
is due to numerous innovations and disruptions that are pushing players
big and small to seek a position in their respective niches.The
challenges brought about by big data and cable’s venture into th... Read More »
6 Growth Hacking Tactics Every IT Security Company Must Exploit
09/12/2019 There are plenty of lead generation
strategies out there, but the most important part of all of this is
creating a strategy that will take advantage of multiple channels of
acquisition when it comes down to it. In this article, we will be
discussing lead generation strategies for IT security... Read More »
Industry Insights: How to Influence Today’s B2B FinTech Buyers
09/06/2019 FinTech continues to see double-digit expansion,
and much of the market’s growth now comes from B2B FinTech.
Opportunities in payment platforms, SME lending solutions, and
SaaS-enabled back office tools have investors lining up behind
B2B-focused FinTech companies.That’s according to KPM... Read More »
5 Essential FinTech Marketing Strategy Tips and Why They Work
07/25/2019 It’s official: FinTech has reached early mass adoption. Consumers are
now making check deposits and rebalancing their portfolio on their
morning commute, and businesses can now compare financing terms and
secure a loan in less than 24 hours without having to visit a bank. It’s
certainly... Read More »
4 Solid B2B Email Campaign Ideas to Market Cloud Solutions
07/19/2019 Email is still pretty powerful and it
is a way of engaging your following whilst utilizing only a fairly
small number of resources. In this short article, we will be exploring
the different types of email marketing campaign examples for cloud solutions providers. Marketing to Both Current and... Read More »
5 Rubbish Reasons Not to Invest in Lead Generation
07/17/2019 The
internet is filled with thousands of new content popping up each
second. One of the most popular types of articles that crowd over our
social media timelines are the ones that present you with a list of
reasons why you should do this or why you should use a certain product.
There are l... Read More »
How to Generate Leads Faster with this Proven Outbound Workflow
06/17/2019 When I googled “how to generate leads” at time of writing, it returned around 560 million search results.That might sound like a lot, and it actually is. But a quick glance at the first few pages revealed that not much has been written about end-to-end, outbound lead generation strategies that u... Read More »
Everything You Need to Ask When Choosing a Lead Generation Company
06/10/2019 So you’ve decided to outsource lead generation,
and you’re about to choose a marketing partner. This is probably one of
the most important choices you’ll ever make as a marketer. So, how can
you be sure you pick the right lead generation company?The
secret is knowing the right question... Read More »
7 Best Picks from Callbox’s Library for Your 2019 Summer Reading List
05/14/2019 I can’t wait to pick up David Kushner’s newest book The Players Ball.
It tells the story of the bitter rivalry between two of the leading
figures during the worldwide web’s early days, which eventually shaped
the digital world as we know it today.More
interestingly, though, the book al... Read More »
Marketing Renaissance: 6 (Old-School) B2B Trends Making a Comeback
04/29/2019 Spring has sprung. You can feel it in the air. It’s the season of rebirth and renewal. Out with old and in with the new, right?Well,
sometimes, it’s actually the other way around. Some of the latest
trends in B2B marketing today have actually been in use since anyone can
remember, but had... Read More »
[Free Download] ABM Telemarketing Scripts for Cold Calling Key Software Personas
![[Free Download] ABM Telemarketing Scripts for Cold Calling Key Software Personas](http://cdn.zipleaf.com/img/8gfcvuu3xni5.png)
04/05/2019 If there’s one channel that checks all the boxes in ABM outreach, it’s targeted phone calls. Outbound touches drive ABM results in five crucial areas:Gathering insights that help tailor your approachBuilding and growing meaningful relationships with each stakeholderDelivering relevant content an... Read More »
In a Sea of Sameness, Here’s How IT Staffing Firms Can Stand Out
02/27/2019 In my experience working with different IT staffing companies over the years, I’ve noticed an almost universal theme: they tend to rely on the same pitch.
To be clear, I’m not saying IT staffing firms have nothing unique to
offer. It’s just that finding ways to communicate a compelling UVP... Read More »
Why a DIY Lead Generation Can Kill Your Business
02/20/2019 You can get almost any kind of
information on the Internet — from the most useless trivia to building a
house. For this reason, a lot of people embark on DIY projects although
the results are not always positive. Companies, too, are jumping into
the DIY route especially when it comes to le... Read More »
15 Best-Kept B2B Email Secrets to Win Prospects’ Hearts [INFOGRAPHIC]
02/14/2019 Writing sales emils is probably not your idea of spending Valentine’s Day, but it doesn’t mean you can’t get into the loving spirit while preparing your drafts and templates. The next email you send out just might be what you need to move the sales process forward – if you put your heart int... Read More »
Multi-channel Customer Experience and How it Impacts your Lead Gen Strategy
02/07/2019 A sales campaign involves hitting
different factors on different fronts. However, we have to realize that
in this day and age, the digital front is one area that you really have
to pay attention to.There
are a lot of things that you can deploy in order to boost your
multi-channel customer... Read More »
SaaS Market Trends for 2019 and How to Align Your Growth Strategy
09/27/2018 The SaaS market is a highly competitive one. The question is no longer whether or not businesses are on-board SaaS to cut storage costs to significant values.Intuit data reveals 85% of small business owners plan to invest more in SaaS solutions that by 2020, SaaS will be the most disruptive technolo... Read More »
10 Lead Magnet Ideas to Grow Your Sales Pipeline
09/18/2018 Lead Magnets are an excellent way to grow your email list without buying one. Besides, it’s unethical to buy or rent an email list and spam people. Don’t give in to the pressure of stealing email addresses to support your sales team.In this article, we discuss compelling lead magnet ideas you ca... Read More »
Industry Insights: The 5 Types of Buyers You Meet in Cloud Selling
09/11/2018 The earliest known use of the term ‘Cloud’ to refer to off-premise computing and storage took place in a 1996 Compaq business plan. The document pretty much foresaw many of the things that would eventually make up early iterations of the Cloud.It accurately predicted how enterprise software woul... Read More »
Increase your Software Sales in 5 Easy Steps
09/06/2018 You can bet your bottom dollar that software is still an important industry that’s driving innovations the world over. It’s the information age for crying out loud, and we have to recognize the fact that software will bring about major disruptions across other major industries, particularly fina... Read More »
5 Strong CTA Examples (with Solid CTRs and Conversions) to Learn From
08/13/2018 Conversion rates occupy a vital spot in any marketing dashboard, but they’re by no means the end-all and be-all of marketing metrics. Every conversion is the end result of a series of actions that prospects need to complete.It’s these tiny, intermediate steps that ultimately determine whether so... Read More »
5 Essential FinTech Marketing Strategy Tips and Why They Work
08/06/2018 It’s official: FinTech has reached early mass adoption. Consumers are now making check deposits and rebalancing their portfolio on their morning commute, and businesses can now compare financing terms and secure a loan in less than 24 hours without having to visit a bank. It’s certainly a great... Read More »
How to Make a Compelling Presentation For Your Software Product
05/14/2018 Of all IT products, software is often considered to be a hard sell for a lot of startups. It all boils down to how they present their offers to interested B2B buyers.Making a good impression should always be the primary objective for software companies. If anything, going the right way in terms of m... Read More »
Understanding Multi-channel, Cross-channel and Omnichannel Marketing
03/27/2018 Marketing is an essential element in business. It is also quite tricky because there’s not a one-size-fits-all formula. What more, it is quickly evolving, and the traditional approach is losing its effectiveness. Despite all these, three strategies stand out: omnichannel, multi-channel, and cross-... Read More »
The B2B Buying Process Has Changed: Here’s How Not to Get Left Behind
01/26/2018 There’s no denying it now. We’re not in Kansas anymore.The days when marketers took charge of the buyer’s purchase journey are long gone. Buyers now arrive at a purchase decision largely out of their own accord, with little to no direct involvement from marketing teams or sales reps. Buyers re... Read More »
4 Signs That You Badly Need a Lead Generation Team
10/25/2016 Lead generation is simple. Just find leads and turn them into sales. Now, if the term “easier said than done” has a poster boy, it’s good old lead generation, hands down.Lead generation may be simple, but surely, it isn’t easy. Especially if only one or two people in an organization are task... Read More »