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A B2B Guide to Successful Cross-border Expansion

By Callbox

A B2B Guide to Successful Cross-border Expansion

04/29/2021 Overseas expansion is an exhilarating prospect for many businesses — and a pressing, sometimes stressful, reality for others.
New markets. Fresh revenue streams. High returns on reinvestment. Revitalized product development. “Going global” is a strategic maneuver opening the next chapter for many organizations seizing the moment to expand their global footprint.
However, internationally expanding businesses should remember growth is a marathon, not a sprint. There are many nuances that go into cross-border expansion. We have put together a guide on how to execute a well put-together expansion venture for your B2B business.

Benefits of Global ExpansionNew MarketsThe first advantage of international expansion is access to new markets. Once a company has been successful in their home country, it makes sense to take the business abroad. With access to new markets, a business has the potential to build a new customer base.
In addition, open borders provide businesses with access to more untapped markets quicker. For example, a business that expands into Europe has access to many more countries and customers via open borders.
Increased Business GrowthOne of the biggest advantages of international expansion is increase in business growth. Entering overseas markets allows faster growth for businesses. By extending the businesses global footprint, new audiences experience your product or service. This could lead to further expansions.
Diversifying Company MarketsIf your business only has one or two areas where it can sell services or products, what would happen if these markets experienced a dramatic shift because of a natural disaster or other unforeseen circumstance? Taking your business global allows you to diversify your markets so your revenue sources are more stable: even if your domestic activity is slow, your business will not take as large of a hit since your global market will make up the difference.
Going global has a number of advantages, but they do not come without challenges. If you can create an effective strategy for getting over the hurdles that globalization might present, the process can reap many benefits that your business will get to enjoy for years into the future.
Access to new TalentAnother excellent benefit of taking your business global is that you get access to a new pool of potential employees with unique skills and mindsets. You may even find that these potential hires have skills that are hard to find in your home country, which gives you an edge on other organizations in your field that have not yet gone global.
Related: Expanding your Software Products and Services: A Field Guide for Startups
Signs that you need to expand You’ve outgrown your domestic marketThey say “there’s always room for growth,” but if your brand has already built a hearty national customer base, expanding internationally might be the next step to acquiring new customers and keeping your business growing organically. However, keep in mind that no matter how big your brand identity is at home, it may not translate well to a different language or culture. You’ll still need to provide a localized experience in your target global market that reflects consumers’ language and cultural preferences.
There is international market for your goodsSome brands and retailers first start entertaining the idea of going global when they notice significant and consistent traffic to their domestic e-commerce site from customers in other countries. However, many retailers learn the hard way that a product selling well in their home country may not have the same appeal elsewhere. Brands and retailers must do the market research to answer the questions: Do I have a built-in customer base in the foreign market I want to enter? And can I reach that customer base in the target market?
You’re supporting alternative paymentsDomestic retailers who are already in tune with their customers’ checkout preferences will be better prepared for providing a wider array of payment options in global markets. Be aware that different countries have different payment preferences, and if you become an international business, it will be a requirement to understand which payment options are most popular in each region.
Related: Callbox Lead Generation Expedites Expansion for Engineering Expert
Where to expandInternational expansion decisions don’t happen overnight. They’re the result of extensive research and planning inspired by market events promising a new revenue pathway for your products or services.
In other words, they start with spotting an opportunity but take significant time, talent, coordination, and oversight to execute. Also take into consideration to look into your geographical data to see where the majority of your audience and buyers are from and set off your journey from there.
Understand global expansion prerogatives and challenges to improve your growth goals, plus pick the best place to expand when that opportunity does arrive and the planning pieces are in place.
Related: US Network Performance Management Leader Conquers the APAC Market
Business expansion strategies Build a Sales FunnelThe first way to quickly grow your business is by building a sales funnel. If you don’t have a sales funnel, you’re making a monumental mistake. Sales funnels can help to automate your business. It helps you to scale and grow quickly and easily. Sure, there’s some front-end work involved. But, once those processes are in place, it’s smooth sailing from there.
Utilize customer management systemManually tracking transactions is hard. No one wants to do that. It gets too cumbersome as the business grows. If you want to scale quickly, use a customer management system. There are plenty to choose from. But, it really depends on your line of work. Of course, a cloud-based software is always a viable option.
Identify new opportunitiesAnalyze new opportunities in your business by understanding your demographic better. Understand everything from distribution channels to your direct competitors, and even an analysis of foreign markets and other potential industries. There are likely dozens of new opportunities you could pursue immediately with the proper amount of analysis.
Form strategic partnershipsStrategic partnerships with the right companies can truly make a world of difference. It could allow you to reach a wide swath of customers quickly. Identifying those partnerships might be easier said than done. But, look out for companies that are complementary to your own. Contact them and propose opportunities for working together.
Author Bio:
Rebecca MatiasRebecca Matias is VP of Sales & Marketing at Callbox. A sales professional with an engineering background, she has more than 10 years of experience in the B2B marketing space and has spearheaded many of the innovations at Callbox. Follow Rebecca on Twitter and Facebook.

About This Author

Callbox

Callbox

If your company wants to grow, Callbox B2B lead generation and appointment setting solutions is right for you.Founded in 2004, Callbox is the largest provider of Multi-Touch Multi-Channel Marketing solutions for businesses and organizations worldwide. Its core competencies include Lead Generation, A…

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Customer Acquisition Strategies for Field Service Software Companies

09/10/2020 One thing that a field business software company, and of course, any business owner worries about is how they can generate more clients and therefore increase their revenues. In order to achieve these objectives, you need the right tools which are advertising and marketing. Within these, there are a... Read More »

Engaging Different ABM Buyers: From Executives to CxOs

Engaging Different ABM Buyers: From Executives to CxOs

09/04/2020 Account-based marketing has been around for years already and as the years have passed, more and more companies ranging from big enterprises down to small businesses have adapted ABM into their marketing strategies. Ultimately, what it all comes down to when it comes to ABM is simply being a... Read More »

How To Streamline Your Sales Pipeline With These 5 Steps

How To Streamline Your Sales Pipeline With These 5 Steps

08/31/2020 Efficient sales processes are key to effective sales, but sales pipelines can get pretty clogged up if unmaintained for a long time.Periodic pipeline maintenance is necessary to enable growth and minimize resource waste in an organization. Besides, it’s easier to work with an agile sales process.F... Read More »

Marketing Strategies CMOs Must Try to Drive Growth in 2021

Marketing Strategies CMOs Must Try to Drive Growth in 2021

08/26/2020 The year 2020 has already disrupted the world forcing companies to create significant adjustments and changes in how they conduct and market their business. We are now halfway toward 2021 and as the months crawl by, marketers need to continuously adapt and create new strategies. Below are so... Read More »

IT GRC Sales Guide: Ways to Sell IT GRC Services

IT GRC Sales Guide: Ways to Sell IT GRC Services

08/24/2020 Governance, Risk and Compliance Services (GRC Services) is a strategy used in managing an organization’s overall governance, enterprise risk management, and compliance with regulations. To present a better image, think of GRC as a structured approach in aligning IT with business objectives... Read More »

5 B2B Practical Tips to Keep Your Sales Intact

5 B2B Practical Tips to Keep Your Sales Intact

08/19/2020 When you look at the current situation, it is very evident that things will not return to normal any day soon. Instead, there is an impending possibility of a recession if this will grow much longer. Because of that, customer confidence continues to dip lower affecting the economy further.Despite th... Read More »

How Email Marketing Looks Like in the New Normal

How Email Marketing Looks Like in the New Normal

08/14/2020 The lockdown imposed by governments around the world has forced everyone to stay at home. That means people have more screen time and business activities have now been done online. This has given business owners the opportunity to reach more people online. It also means that you might be encounterin... Read More »

7 Things You Can Do Today To Warm Up Cold Leads

7 Things You Can Do Today To Warm Up Cold Leads

08/11/2020 A cold lead isn’t a lead to give up on.Sometimes, all a cold lead needs is a little warming up before its ripe for conversion.Cold lead lists remain one of the best lists to market to because they’re already familiar with your product, and you’re familiar with the way they operate.In thi... Read More »

Reasons Why Webinars Fail and What You Can Do to Avoid Them

	Reasons Why Webinars Fail and What You Can Do to Avoid Them

08/06/2020 It’s not a secret that webinars are at the peak of it’s channel career today. With everyone transitioning their live events and conferences virtually to adapt to the new normal, it’s impossible that you haven’t yet received an email invitation to one. There’s a lot of advantages in hosti... Read More »

The Continued Growth of Managed Services (MSP) and the Trends for 2020

The Continued Growth of Managed Services (MSP) and the Trends for 2020

08/04/2020 Managed Services Providers (MSPs) have been helping SMEs and enterprise businesses scale, and the industry itself is expected to grow in the years to come.From the rise of consultation services to the demands in cybersecurity, the need for MSPs is apparent in many industries.In today’s article, we... Read More »

How to Craft a BASHO Email that will Land You Meetings with Ideal Prospects

How to Craft a BASHO Email that will Land You Meetings with Ideal Prospects

07/29/2020 Every business wants to grow and every business wants to land that sweet meeting with their ideal prospect. Especially if you’re part of the sales team in your company, you know it’s true. Among the many important roles in every company, sales and business development belong to the crucial ones.... Read More »

Intent Data: How to Generate Leads Using Interest Signals

Intent Data: How to Generate Leads Using Interest Signals

07/29/2020 When your buyers have pain points, what they do is visit various websites, read articles upon articles, and stack up downloading ebooks and whitepapers that could provide them the solutions they are looking for. What your B2B intent data does is it can tell you what your potential buyer is intereste... Read More »

Ways Your Emails Can Stand Out From Other Emails Prospects Get

Ways Your Emails Can Stand Out From Other Emails Prospects Get

07/20/2020 For years now, email remains the most dominant form of communication for salespeople through email. Now, even though it is the most effective way to reach people, a lot of the time, most salespeople’s emails still get thrown straight into the trash unread. If emails are so efficient and the... Read More »

The Do’s and Don’ts of a Sales Discovery Call

The Do’s and Don’ts of a Sales Discovery Call

07/15/2020 Once a salesperson gets hold of a new customer on a call, the most common tendency is, of course, to demo your product and try to sell it in a heartbeat. The error in trying to sell right away is that it doesn’t allow time to identify their pain points first. So, how should one approach discovery... Read More »

Winning Design Tips for Business and Marketing

Winning Design Tips for Business and Marketing

07/09/2020 What opens up valuable opportunities for businesses usually rides on the back of good designs. More often than not, the importance of design is being underestimated or is being treated more as an afterthought. On the contrary, good design can bring significant benefits to your business. Designing fo... Read More »

How to Set Sales Appointments with Prospects

How to Set Sales Appointments with Prospects

07/06/2020 No matter what the industry is, setting up an appointment remains to be one of the most challenging tasks for salespeople. But no matter how difficult this task is, you need to increase your success rate, or you will run out of sales pipelines. Any successful appointment setting effort has these fol... Read More »

Freedom From Webinar Bloopers: Avoid These Common Webinar Blunders

Freedom From Webinar Bloopers: Avoid These Common Webinar Blunders

07/01/2020 The 4th of July is an incredibly important day in American history. It marks the beginning of independence and it brings out the feeling of freedom. Today we want to celebrate freedom the B2B way and talk about the cornerstones that build a successful online event as well as how to break free from w... Read More »

Winnning Targeted B2B Lead Generation Recipe to Grow Your Business

Winnning Targeted B2B Lead Generation Recipe to Grow Your Business

06/29/2020 I’m sure we can all relate to the feeling of coming home a little too late from work, hungry but too tired to put together an elaborate dish with too many ingredients and taking too long to cook. Good thing there are many yummy dishes you can make in no-time that won’t take too much time nor too... Read More »

6 Things Your Lead Generation Partner Should Provide

6 Things Your Lead Generation Partner Should Provide

06/25/2020 Lead generation is undeniably considered the heartbeat of any business, and like many other businesses out there, you either are in the process of getting a lead generation partner or you already have one. Having established that lead generation is the core of your business’ survival, there is a b... Read More »

5 Ways to Promote Your Virtual Event to Drive More Webinar Attendees

5 Ways to Promote Your Virtual Event to Drive More Webinar Attendees

06/23/2020 Webinars are one of the most educational tools for marketing. It is useful in securing sales now, especially during the pandemic. More and more people and companies around the globe are looking to move their business and professional education online.How do you make sure that you get the right audie... Read More »

A Software Company’s Guide to More Clients and More Sales

A Software Company’s Guide to More Clients and More Sales

06/18/2020 Companies in the Software industry often struggle with marketing their products and services. Much of this struggle involves applying the appropriate strategies to attract more clients and win more sales. Easier said than done, but it largely entails implementing the right process of convert... Read More »

How to Clean and Update Your Salesforce Data

How to Clean and Update Your Salesforce Data

06/16/2020 Data is essentially considered the lifeblood for most companies. It is what keeps the business alive and kicking. Not only does your data provide valuable insights into their organization and its customers, but it also empowers teams to take action.That being said, it’s important that you... Read More »

IT Sales Scripts: A Quick Guide to Writing Sales Scripts for IT Selling

IT Sales Scripts: A Quick Guide to Writing Sales Scripts for IT Selling

06/12/2020 Getting your client on a one-on-one call or meeting is one step closer to closing the sale. But, is your script good enough to get them to convert?Your sales script is a critical component in pitching your clients, and it can determine if your customer eventually buys into what you have to o... Read More »

Top Webinar Marketing Tips for B2B SaaS Companies

Top Webinar Marketing Tips for B2B SaaS Companies

06/08/2020 Working in business, everyone knows the pressure of constantly delivering fresh leads into the funnel, and if you’re working in the sales or marketing department for SaaS, you’re all too familiar with it. If you operate in the SaaS industry, webinars are no strangers to you. In fact, web... Read More »

How To Segment (and Nurture) Your Webinar Leads After Your Virtual Event

How To Segment (and Nurture) Your Webinar Leads After Your Virtual Event

06/04/2020 The great thing about conducting webinars is that you get to engage and work with diverse individuals all around the world and it simultaneously gives you direct insight into all the things that are making a big impact across different industries. One of the main purposes of doing webinars a... Read More »

Lead Generation and Growth Strategies for Niche B2B Industries

Lead Generation and Growth Strategies for Niche B2B Industries

06/02/2020 By this point, we all know that not all lead generation strategies are the same. Lead generation strategies that may have worked back then may not work nowadays anymore, and every year we need to update our strategies to fit the specific industry we are operating in. If you’re operating in... Read More »

Webinar Marketing: What Not To Do When Hosting Virtual Events

Webinar Marketing: What Not To Do When Hosting Virtual Events

05/29/2020 Virtual events such as webinars have been around for a while, but have shot into popularity especially in recent years. Hosting an online event can be fun especially when you have a great audience that shows much enthusiasm and participation. However, hosting an online event isn’t as easy as... Read More »

5 Lead Generation Strategy Examples To Increase Software Sales

5 Lead Generation Strategy Examples To Increase Software Sales

05/26/2020 Competition, uncertain times, changing preferences of customers – these are some of the things that affect the sales of software companies. That is why you need to adapt and be flexible with their marketing strategies if you want to see an increase in your profits. Adapting and being flexi... Read More »

Top B2B Industries That Will Benefit Greatly from Online Events

Top B2B Industries That Will Benefit Greatly from Online Events

05/21/2020 Whether it’s in our personal or work lives, the majority of our time is spent online. Companies all around the world don’t ‘adjust’ to technology anymore, they embrace it. All the way from sales to marketing and customer service, a lot, if not all, customer decision-making now happ... Read More »

4 COVID-19 Email Examples From Your Favorite Brands

4 COVID-19 Email Examples From Your Favorite Brands

05/18/2020 As the world reels from the impact of COVID-19, businesses are unsure how to promote their products and services. Indeed, how can you urge people to buy when everyone is in the dark and doesn’t know what happens next. How can you market your brand amidst all the fear and uncertainty?Instead of giv... Read More »

Outdated SaaS Sales Tactics and What You Should be Doing Instead

Outdated SaaS Sales Tactics and What You Should be Doing Instead

05/12/2020 Software end users keep changing. This is especially true for the new end users. Their mindset and what tickles their ears and interests are not quite the same as those of past customers. We have the internet to thank for all types of information accessible to us at just one simple click. It has als... Read More »

[EBOOK] Sales Enablement Essentials: Tools, Materials and Tactics for Winning Deals

[EBOOK] Sales Enablement Essentials: Tools, Materials and Tactics for Winning Deals

05/05/2020 Closing sales deals isn’t an easy fit but it sure is one of the most satisfying feelings for a salesperson once they shake their buyer’s hand, sealing the deal in.The challenge lies in the process of getting there. It doesn’t happen overnight and it takes a lot of planning with a specific time... Read More »

Lead Generation and Growth Strategies for Healthcare IT Companies

Lead Generation and Growth Strategies for Healthcare IT Companies

04/27/2020 Developing your healthcare IT company into an industry leader may not be an easy feat, but it is surely achievable if you use competent growth strategies. Healthcare IT companies essentially fall under the IT and software fields. This means that lead generation strategies that work for IT/software c... Read More »

Ways to Identify, Qualify and Convert Your Website Leads

Ways to Identify, Qualify and Convert Your Website Leads

04/23/2020 Getting people to visit your website is the easy part; getting them to convert is a whole other ball game.However, there are different ways to make the process scientific and systematic. In this way, you’ve got your website steadily bringing in leads for your organization.In this article, we take... Read More »

How to Set Up, Host and Maximize Digital Events to Generate Leads

How to Set Up, Host and Maximize Digital Events to Generate Leads

04/16/2020 Webinars have been around for quite some time already and have grown more in popularity in recent years. You have probably either signed up or hosted a webinar yourself in the past.Webinars are a great way to connect with existing clients as well as with new prospects all while you educate your new... Read More »

Lead Generation Strategies for AI Technology Companies

Lead Generation Strategies for AI Technology Companies

04/14/2020 No matter how many movies Hollywood can cook up about robots making our lives easier in the beginning but ultimately end up ruling the world, there is no denying that the horror of it won’t stop us from creating and integrating AI into our real lives. The fact of the matter is that AI is and has b... Read More »

How To Survive, Bounce Back and Achieve Success Throughout a Crisis

How To Survive, Bounce Back and Achieve Success Throughout a Crisis

04/13/2020 Trying times like the current global health crisis can turn the tables for many people: homes turn into remote offices, fine dining restos deliver food, fitness classes are done on the internet and guitar tutorials are taught virtually. These are scenarios of small businesses, which accounts to almo... Read More »

Medical Sales: 5 Keys to Success in Healthcare Selling

Medical Sales: 5 Keys to Success in Healthcare Selling

04/07/2020 “The struggle is real” rings very true for medical sales reps.The competition is nothing less than fierce. So, how can you ensure that you stand out above the crowd?Here’s how…Know your customerPut relationship-development first by learning about them professionally and build up your rapport... Read More »

Empowering Your Sales Reps During Trying Times

03/27/2020 1:14Sometimes we experience some trying times and it starts affecting the various areas of our lives, especially in our business.In difficult times, you wouldn’t want it to specifically affect your sales.Here are some tips to help you empower your sales during these times. Ensure You Get LeadsWith... Read More »

5 Positive Signs That You’ve Chosen The Right Lead Generation Partner

5 Positive Signs That You’ve Chosen The Right Lead Generation Partner

03/23/2020 As a good digital marketer, you don’t merely operate solely based on mere hunches but on solid, reliable and accurate data. You rely on verified information which will influence your decisions on what steps you’re going to take next. The same goes for lead generation where digital marketers must... Read More »

4 Hard Questions to Ask if You Need to Hand Your Lead Generation to an Agency

4 Hard Questions to Ask if You Need to Hand Your Lead Generation to an Agency

03/13/2020 Lead generation is the fuel that makes businesses grow. Some companies have already figured out a lead generation strategy that complements their business model while some are still struggling. Other businesses, on the other hand, have no idea or are in denial that they need to focus on le... Read More »

Sales Outsourcing as a Revenue Channel for Financial Firms

Sales Outsourcing as a Revenue Channel for Financial Firms

03/06/2020 The term “outsourcing” has been coined since the early 80s, but its history goes back further than we may think. Ever since people have been performing tasks for employers, some duties have most likely been performed off-site. When a staff member didn’t possess the necessary expertise to perfo... Read More »

Tactics Businesses Can Learn from the Super Bowl

Tactics Businesses Can Learn from the Super Bowl

02/06/2020 The Super Bowl weekend just ended, but people are still buzzing about it with excitement, recalling all their favorite highlights with their friends and families, and rightfully so! The Super Bowl is the most-watched and most-anticipated sporting event in the United States and even though... Read More »

Sales Leads That Convert: What is a High-quality Sales Lead?

Sales Leads That Convert: What is a High-quality Sales Lead?

01/22/2020 Every sale starts with a lead and there is no shortage of methods of getting some. But, what matters the most is the quality of leads that are coming through a sales pipeline.High-quality leads equal great sales and the possibility of repeat revenue, and there is no substitute for quality leads.... Read More »

ERP Software Leads: Effective Lead Gen for ERP Solutions

ERP Software Leads: Effective Lead Gen for ERP Solutions

01/14/2020 If you are in the tech industry and you are selling enterprise resource planning (ERP) software, you know how challenging it is not only to market your products but also to get quality B2B leads. That’s because potential customers are not aware that there are ERP solutions available for va... Read More »

A Hands-on Guide to B2B Social Selling on LinkedIn, Facebook and Twitter in 2020

A Hands-on Guide to B2B Social Selling on LinkedIn, Facebook and Twitter in 2020

01/08/2020 A Hands-on Guide to B2B Social Selling on LinkedIn, Facebook and Twitter in 2020Modern Marketing cannot be without Social Media as it has become an integral part of it. It is a powerful tool to build meaningful connections and relationships with your customers and other businesses in order to... Read More »

The Lifecycle of MSP Leads: Using Content to Convert MSP Buyers

The Lifecycle of MSP Leads: Using Content to Convert MSP Buyers

12/16/2019 Managed service providers (MSPs) often find themselves in this dilemma — a business prospect listens to your proposed plan of how to manage their system, and they seem to agree with it. However, when they heard how much it would cost them, they forgot all the problems and pains they’d me... Read More »

Cyber Security Vendors Need to Move Past FUD: Here’s Why and How

Cyber Security Vendors Need to Move Past FUD: Here’s Why and How

12/03/2019 News of epic data breaches now hit headlines almost every week. If 2017 has proven to be a record-setting year for high-profile cyber-attacks (think Equifax, Verizon, Uber, Kmart, etc.), then 2018 is shaping up to be an even bigger year for cyber security threats. In fact, a recent World Eco... Read More »

What’s In The Box? The Top Apps and Services We’re Most Thankful For

What’s In The Box? The Top Apps and Services We’re Most Thankful For

11/26/2019 Marketing twenty or even just ten years ago looked very different from how we know it and operate nowadays. It used to be more tedious and laborious. Though still quite challenging now, it has definitely come a long way. The same goes, especially for technology. At this point, it’s very much impos... Read More »

Technology Sales: Upselling Your Customers Using ABM

Technology Sales: Upselling Your Customers Using ABM

11/12/2019 ABM or account-based marketing is one of the most effective ways of delivering personalized messages to prospects. When combined with upselling, it can create a powerful avenue to supercharge your sales.From creating target lists to automation, we show you how you can harness the power of... Read More »

8 Lead Generation Strategies You Can Use When You Need More Clients

8 Lead Generation Strategies You Can Use When You Need More Clients

11/05/2019 Identifying and attracting potential clients is arguably the most essential part of marketing and sales – apart from closing the deal, of course.But, how do you keep the clients coming in?In this article, we take a look at how you can create a consistent stream of clients through lead generati... Read More »

6 Secrets of a Sales Prospecting Email that Prospects Can't Say No To

6 Secrets of a Sales Prospecting Email that Prospects Can't Say No To

10/29/2019 Here’s a hard fact: according to research and advisory firm, TOPO, only 24 percent of sales emails are ever opened. And another from Boomerang: an average user receives 147 emails and deletes 71 of them five minutes later without even reading them. With that information, you might be wondering w... Read More »

How to Set Sales Appointments with IT Security Prospects

How to Set Sales Appointments with IT Security Prospects

10/14/2019 No matter what the industry is, setting up an appointment remains to be one of the most challenging tasks for salespeople. But no matter how difficult this task is, you need to increase your success rate, or you will run out of sales pipelines. Any successful appointment setting ef... Read More »

5 Most-watched Marketing Shorts From Callbox’s Video Playlist

5 Most-watched Marketing Shorts From Callbox’s Video Playlist

10/03/2019 Here at Callbox we always strive to provide you with the best content from B2B marketing strategies to lead generation and everything in between. With multi-channel marketing being the top marketing approach in our times, we make sure our blogs address relevant issues to your business as w... Read More »

Get More Telecom Leads with Multi-Channel Marketing

Get More Telecom Leads with Multi-Channel Marketing

09/23/2019 Recent market stats show that competition in the telecom industry is rising in 2018. This is due to numerous innovations and disruptions that are pushing players big and small to seek a position in their respective niches.The challenges brought about by big data and cable’s venture into th... Read More »

6 Growth Hacking Tactics Every IT Security Company Must Exploit

6 Growth Hacking Tactics Every IT Security Company Must Exploit

09/12/2019 There are plenty of lead generation strategies out there, but the most important part of all of this is creating a strategy that will take advantage of multiple channels of acquisition when it comes down to it. In this article, we will be discussing lead generation strategies for IT security... Read More »

Industry Insights: How to Influence Today’s B2B FinTech Buyers

Industry Insights: How to Influence Today’s B2B FinTech Buyers

09/06/2019 FinTech continues to see double-digit expansion, and much of the market’s growth now comes from B2B FinTech. Opportunities in payment platforms, SME lending solutions, and SaaS-enabled back office tools have investors lining up behind B2B-focused FinTech companies.That’s according to KPM... Read More »

5 Essential FinTech Marketing Strategy Tips and Why They Work

5 Essential FinTech Marketing Strategy Tips and Why They Work

07/25/2019 It’s official: FinTech has reached early mass adoption. Consumers are now making check deposits and rebalancing their portfolio on their morning commute, and businesses can now compare financing terms and secure a loan in less than 24 hours without having to visit a bank. It’s certainly... Read More »

4 Solid B2B Email Campaign Ideas to Market Cloud Solutions

4 Solid B2B Email Campaign Ideas to Market Cloud Solutions

07/19/2019 Email is still pretty powerful and it is a way of engaging your following whilst utilizing only a fairly small number of resources. In this short article, we will be exploring the different types of email marketing campaign examples for cloud solutions providers. Marketing to Both Current and... Read More »

5 Rubbish Reasons Not to Invest in Lead Generation

5 Rubbish Reasons Not to Invest in Lead Generation

07/17/2019 The internet is filled with thousands of new content popping up each second. One of the most popular types of articles that crowd over our social media timelines are the ones that present you with a list of reasons why you should do this or why you should use a certain product. There are l... Read More »

How to Generate Leads Faster with this Proven Outbound Workflow

How to Generate Leads Faster with this Proven Outbound Workflow

06/17/2019 When I googled “how to generate leads” at time of writing, it returned around 560 million search results.That might sound like a lot, and it actually is. But a quick glance at the first few pages revealed that not much has been written about end-to-end, outbound lead generation strategies that u... Read More »

Everything You Need to Ask When Choosing a Lead Generation Company

Everything You Need to Ask When Choosing a Lead Generation Company

06/10/2019 So you’ve decided to outsource lead generation, and you’re about to choose a marketing partner. This is probably one of the most important choices you’ll ever make as a marketer. So, how can you be sure you pick the right lead generation company?The secret is knowing the right question... Read More »

7 Best Picks from Callbox’s Library for Your 2019 Summer Reading List

7 Best Picks from Callbox’s Library for Your 2019 Summer Reading List

05/14/2019 I can’t wait to pick up David Kushner’s newest book The Players Ball. It tells the story of the bitter rivalry between two of the leading figures during the worldwide web’s early days, which eventually shaped the digital world as we know it today.More interestingly, though, the book al... Read More »

Marketing Renaissance: 6 (Old-School) B2B Trends Making a Comeback

Marketing Renaissance: 6 (Old-School) B2B Trends Making a Comeback

04/29/2019 Spring has sprung. You can feel it in the air. It’s the season of rebirth and renewal. Out with old and in with the new, right?Well, sometimes, it’s actually the other way around. Some of the latest trends in B2B marketing today have actually been in use since anyone can remember, but had... Read More »

[Free Download] ABM Telemarketing Scripts for Cold Calling Key Software Personas

[Free Download] ABM Telemarketing Scripts for Cold Calling Key Software Personas

04/05/2019 If there’s one channel that checks all the boxes in ABM outreach, it’s targeted phone calls. Outbound touches drive ABM results in five crucial areas:Gathering insights that help tailor your approachBuilding and growing meaningful relationships with each stakeholderDelivering relevant content an... Read More »

In a Sea of Sameness, Here’s How IT Staffing Firms Can Stand Out

In a Sea of Sameness, Here’s How IT Staffing Firms Can Stand Out

02/27/2019 In my experience working with different IT staffing companies over the years, I’ve noticed an almost universal theme: they tend to rely on the same pitch. To be clear, I’m not saying IT staffing firms have nothing unique to offer. It’s just that finding ways to communicate a compelling UVP... Read More »

Why a DIY Lead Generation Can Kill Your Business

Why a DIY Lead Generation Can Kill Your Business

02/20/2019 You can get almost any kind of information on the Internet — from the most useless trivia to building a house. For this reason, a lot of people embark on DIY projects although the results are not always positive. Companies, too, are jumping into the DIY route especially when it comes to le... Read More »

15 Best-Kept B2B Email Secrets to Win Prospects’ Hearts [INFOGRAPHIC]

15 Best-Kept B2B Email Secrets to Win Prospects’ Hearts [INFOGRAPHIC]

02/14/2019 Writing sales emils is probably not your idea of spending Valentine’s Day, but it doesn’t mean you can’t get into the loving spirit while preparing your drafts and templates. The next email you send out just might be what you need to move the sales process forward – if you put your heart int... Read More »

Multi-channel Customer Experience and How it Impacts your Lead Gen Strategy

Multi-channel Customer Experience and How it Impacts your Lead Gen Strategy

02/07/2019 A sales campaign involves hitting different factors on different fronts. However, we have to realize that in this day and age, the digital front is one area that you really have to pay attention to.There are a lot of things that you can deploy in order to boost your multi-channel customer... Read More »

SaaS Market Trends for 2019 and How to Align Your Growth Strategy

SaaS Market Trends for 2019 and How to Align Your Growth Strategy

09/27/2018 The SaaS market is a highly competitive one. The question is no longer whether or not businesses are on-board SaaS to cut storage costs to significant values.Intuit data reveals 85% of small business owners plan to invest more in SaaS solutions that by 2020, SaaS will be the most disruptive technolo... Read More »

10 Lead Magnet Ideas to Grow Your Sales Pipeline

10 Lead Magnet Ideas to Grow Your Sales Pipeline

09/18/2018 Lead Magnets are an excellent way to grow your email list without buying one. Besides, it’s unethical to buy or rent an email list and spam people. Don’t give in to the pressure of stealing email addresses to support your sales team.In this article, we discuss compelling lead magnet ideas you ca... Read More »

Industry Insights: The 5 Types of Buyers You Meet in Cloud Selling

Industry Insights: The 5 Types of Buyers You Meet in Cloud Selling

09/11/2018 The earliest known use of the term ‘Cloud’ to refer to off-premise computing and storage took place in a 1996 Compaq business plan. The document pretty much foresaw many of the things that would eventually make up early iterations of the Cloud.It accurately predicted how enterprise software woul... Read More »

Increase your Software Sales in 5 Easy Steps

Increase your Software Sales in 5 Easy Steps

09/06/2018 You can bet your bottom dollar that software is still an important industry that’s driving innovations the world over. It’s the information age for crying out loud, and we have to recognize the fact that software will bring about major disruptions across other major industries, particularly fina... Read More »

5 Strong CTA Examples (with Solid CTRs and Conversions) to Learn From

5 Strong CTA Examples (with Solid CTRs and Conversions) to Learn From

08/13/2018 Conversion rates occupy a vital spot in any marketing dashboard, but they’re by no means the end-all and be-all of marketing metrics. Every conversion is the end result of a series of actions that prospects need to complete.It’s these tiny, intermediate steps that ultimately determine whether so... Read More »

5 Essential FinTech Marketing Strategy Tips and Why They Work

5 Essential FinTech Marketing Strategy Tips and Why They Work

08/06/2018 It’s official: FinTech has reached early mass adoption. Consumers are now making check deposits and rebalancing their portfolio on their morning commute, and businesses can now compare financing terms and secure a loan in less than 24 hours without having to visit a bank. It’s certainly a great... Read More »

How to Make a Compelling Presentation For Your Software Product

How to Make a Compelling Presentation For Your Software Product

05/14/2018 Of all IT products, software is often considered to be a hard sell for a lot of startups. It all boils down to how they present their offers to interested B2B buyers.Making a good impression should always be the primary objective for software companies. If anything, going the right way in terms of m... Read More »

Understanding Multi-channel, Cross-channel and Omnichannel Marketing

Understanding Multi-channel, Cross-channel and Omnichannel Marketing

03/27/2018 Marketing is an essential element in business. It is also quite tricky because there’s not a one-size-fits-all formula. What more, it is quickly evolving, and the traditional approach is losing its effectiveness. Despite all these, three strategies stand out: omnichannel, multi-channel, and cross-... Read More »

The B2B Buying Process Has Changed: Here’s How Not to Get Left Behind

The B2B Buying Process Has Changed: Here’s How Not to Get Left Behind

01/26/2018 There’s no denying it now. We’re not in Kansas anymore.The days when marketers took charge of the buyer’s purchase journey are long gone. Buyers now arrive at a purchase decision largely out of their own accord, with little to no direct involvement from marketing teams or sales reps. Buyers re... Read More »

4 Signs That You Badly Need a Lead Generation Team

4 Signs That You Badly Need a Lead Generation Team

10/25/2016 Lead generation is simple. Just find leads and turn them into sales. Now, if the term “easier said than done” has a poster boy, it’s good old lead generation, hands down.Lead generation may be simple, but surely, it isn’t easy. Especially if only one or two people in an organization are task... Read More »